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Music 4.5 Smart Radio, Simon Cole, 7digital

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The Next 5 years of dynamic content
The massive catalogue of digital music available through streaming services needs more than just sorting. Mainstream services currently offer radio style streaming curated by algorithms, traditional linear radio made digital or some type of on-demand peer recommendation mixed with editorial selection. The blend of spoken content, expert playlists and unique live recordings traditionally found in linear radio is not innovating or even migrating well into dynamic radio style streaming products. How will next generation radio offer a mixture of these experiences and a sophisticated content offering that goes beyond just a massive catalogue of music sorted in different ways?

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Music 4.5 Smart Radio, Simon Cole, 7digital

  1. 1. Strictly Private & Confidential 1 Smart Radio 23rd September 2014 Simon Cole, CEO 7digital @uksimon
  2. 2. Strictly Private & Confidential 2 The consumption of music: change in UK retail value 35 30 25 20 15 10 5 0 -5 Singles Albums Subscription streams % change Source: BPI
  3. 3. Strictly Private & Confidential 3 The consumption of radio: listening via mobile streams 25 20 15 10 5 0 Q1 2012 Q1 2013 Q1 2014 % listening Source: RAJAR
  4. 4. Strictly Private & Confidential 4 US streaming services audience penetration 3% 2% 2% 2% 8% 6% 9% 31% Source: Edison Research (2014); percentage of US over 12 years that listened to the services in the past month
  5. 5. Strictly Private & Confidential 5 The nature of the audience is changing 7% Distribution of listener types (1) 21% 32% 40% To date Savants Enthusiasts Casuals Lean back (1) Echonest presentation at SXSW March 2014 Significant growth potential The mass market
  6. 6. Mobile Consumption Increasingly Diverse (1) Multiple Connected Device Opportunities Strictly Private & Confidential 6 The connected market becoming ‘lean back’ Users have more than one music app on their device 12.5 25.0 50.0 90% 2010 2015 2020 (1) Tapjoy 2013 (2) Cisco IBSG 2011 ‘10-’20 CAGR: 15% 1 in 3 Prefer mobile devices when listening to music Rapid Increase in Global Connected Devices (2) Units (bn)
  7. 7. Strictly Private C O& NCFoInDfEidNeTnItAiaLl 7 Where people listen to audio
  8. 8. Strictly Private C O& NCFoInDfEidNeTnItAiaLl 8 Where people listen to audio
  9. 9. Strictly Private C O& NCFoInDfEidNeTnItAiaLl 9 What audio people listen to
  10. 10. Strictly Private & Confidential 10 The music on Lenovo handsets ! Ad-supported streamed music service ! Guvera deal with Lenovo to bundle on all handsets ! Curated channels with targeted advertising ! Middle East and India already signed ! Expected roll-out to other territories in 2014
  11. 11. Strictly Private & Confidential 11 ‘Comes with music’ SIM card ! ROK mobile innovative new business model ! Contract free service on Sprint and T mobile in USA ! Unlimited text, data and music service ! Radio channels ‘seeded’ through track selection ! US launch followed by international roll-out
  12. 12. Strictly Private & Confidential 12 The connected car solution ! Working with Pioneer, the world’s largest after market brand for in-car music systems ! Developing next generation in-car radio and music platform ! Pioneer lead customer; other major brands in discussion for same platform.
  13. 13. Strictly Private & Confidential 13 Developing the content model
  14. 14. Strictly Private & Confidential 14 Simon Cole simon.cole@7digital.com @uksimon about.7digital.com

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