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The Next 5 years of dynamic content
The massive catalogue of digital music available through streaming services needs more than just sorting. Mainstream services currently offer radio style streaming curated by algorithms, traditional linear radio made digital or some type of on-demand peer recommendation mixed with editorial selection. The blend of spoken content, expert playlists and unique live recordings traditionally found in linear radio is not innovating or even migrating well into dynamic radio style streaming products. How will next generation radio offer a mixture of these experiences and a sophisticated content offering that goes beyond just a massive catalogue of music sorted in different ways?