Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
A bit about curation 
@nikhilshah / @mixcloud 
Music 4.5 - Smart Radio 
September 2014
What am I going to talk about today? 
A bit about Mixcloud 
Digital music: 
- The last 5 years 
- The next 5 years 
Curati...
A bit about Mixcloud* 
* Warning, this is the sales pitch bit... although I don’t 
think I’m actually selling anything to ...
mixcloud.com4 
Mixcloud is the world’s 
leading platform for on-demand 
radio. 
Our vision is to re-think radio, 
making i...
We have the world’s largest 
community of music and radio 
mixcloud.com 
experts 
We believe that expert DJs and 
curators...
mixcloud.com 
Red Bull: Thre3Style DJ Competition 
Mixcloud allows listeners to 
curate their own personalised, 
social ra...
Brands 
We have developed an 
innovative advertising and 
brand funded business model. 
We help brands create and 
deliver...
mixcloud.com 
Red Bull: Thre3Style DJ Competition 
Mixcloud is arguably the 
world’s biggest streaming 
service… 
with no ...
digital music: 
the last 5 years 
the next 5 years
the last 5 years: 
plumbing 
*Note: Props to Mr Matt Ogle (@flaneurfrom This Is My Jam 
for his inspiration for this secti...
The last 5 years = plumbing 
• Building technical 
infrastructure for streaming, 
sharing, tracking, collecting... 
• Buil...
London leads the world for music tech 
mixcloud.com12
Streaming is still in its infancy 
• Music is not a 
rational industry 
• Most of the startup 
innovation in 
streaming is...
Did you say innovation? 
However, major lack of innovation from 
big players, building “me too” services 
Agree/disagree? ...
• All about the pipes/infrastructure 
• Utility/commodity services 
mixcloud.com15 
Thanks to Universal 
Music for the 
se...
the next 5 years: 
some key trends
Experience 
mixcloud.com17 
the winners: 
services that just 
work; 
intuitive and 
pleasurable to use
Identity 
mixcloud.com18 
The historical 
importance of music 
in identity – scenes, 
tribes, social 
movements... 
How wi...
Listening 
Always on: 
the age of personal and social listening 
mixcloud.com19
Lower barriers to entry 
mixcloud.com20 
• Cheaper to 
produce and 
distribute music 
• Cheaper to build + 
launch a servi...
Discovery 
mixcloud.com21 
the buzzwords... 
Editorial 
Radio 
Social 
Curation 
Sharing 
Data
Filtering 
mixcloud.com22 
It’s all actually the same thing. 
Recommendation 
// 
Filtering
Don’t listen to me, 
listen to these guys... 
mixcloud.com23
“Someone told me a long time ago that 80% 
— and this number has been true since the 
dawn of recorded music — 80% of list...
“One night, I’m sitting playing with theirs 
versus some others," Cook continued, "and 
all of a sudden it dawns on me tha...
Human vs Machine? 
mixcloud.com26 
Give me a break, that question 
is so 2009 
Cyborgs are the future... clearly
Curation is everywhere: role of the tastemaker 
mixcloud.com27 
From A&R 
To press, PR and radio plugging 
To radio play a...
Strategic value of curation and discovery 
mixcloud.com28 
Spotify acquisition of the Echo 
Nest ($100 million) 
Apple acq...
Nikhil Shah 
Cofounder 
“Without music, life would be a mistake” - Friedrich Nietzsche 
nikhil@mixcloud.com 
@nikhilshah
Upcoming SlideShare
Loading in …5
×

Music 4.5 Smart Radio, Nikhil Shah, Mixcloud

907 views

Published on

The role of the DJ and the wisdom of the expert?
Curation: a buzzword du jour. What is the role of the expert in music discovery? What is curation and why are people so obsessed with it? Who are the most effective curators? How does expert curation differ from mass social curation? And how has the role of the DJ changed when it comes to breaking new music?

Published in: Internet
  • Be the first to comment

Music 4.5 Smart Radio, Nikhil Shah, Mixcloud

  1. 1. A bit about curation @nikhilshah / @mixcloud Music 4.5 - Smart Radio September 2014
  2. 2. What am I going to talk about today? A bit about Mixcloud Digital music: - The last 5 years - The next 5 years Curation / discovery / recommendation mixcloud.com2
  3. 3. A bit about Mixcloud* * Warning, this is the sales pitch bit... although I don’t think I’m actually selling anything to you. Hmm, why am I here again? ;)
  4. 4. mixcloud.com4 Mixcloud is the world’s leading platform for on-demand radio. Our vision is to re-think radio, making it more democratic, social and personal. Vision
  5. 5. We have the world’s largest community of music and radio mixcloud.com experts We believe that expert DJs and curators can help fans find the signal from the noise in a world of proliferating content 600,000 content uploaders Content
  6. 6. mixcloud.com Red Bull: Thre3Style DJ Competition Mixcloud allows listeners to curate their own personalised, social radio experience across web and mobile. Discovery and curation are at the heart of the service. 11 million monthly unique listeners Listeners
  7. 7. Brands We have developed an innovative advertising and brand funded business model. We help brands create and deliver branded music and mixcloud.com radio content. We work with the likes of Red Bull, Coca Cola, Malibu, Corona, Diesel and adidas
  8. 8. mixcloud.com Red Bull: Thre3Style DJ Competition Mixcloud is arguably the world’s biggest streaming service… with no funding* *Merely conjecture, but we dare you to find another one!
  9. 9. digital music: the last 5 years the next 5 years
  10. 10. the last 5 years: plumbing *Note: Props to Mr Matt Ogle (@flaneurfrom This Is My Jam for his inspiration for this section
  11. 11. The last 5 years = plumbing • Building technical infrastructure for streaming, sharing, tracking, collecting... • Building legal infrastructure for licensing • Music tech innovation mostly outside the Bay Area – from LA to the East Coast, LDN to Berlin mixcloud.com11
  12. 12. London leads the world for music tech mixcloud.com12
  13. 13. Streaming is still in its infancy • Music is not a rational industry • Most of the startup innovation in streaming is by early adopters, for early adopters mixcloud.com13
  14. 14. Did you say innovation? However, major lack of innovation from big players, building “me too” services Agree/disagree? mixcloud.com14
  15. 15. • All about the pipes/infrastructure • Utility/commodity services mixcloud.com15 Thanks to Universal Music for the segmentation
  16. 16. the next 5 years: some key trends
  17. 17. Experience mixcloud.com17 the winners: services that just work; intuitive and pleasurable to use
  18. 18. Identity mixcloud.com18 The historical importance of music in identity – scenes, tribes, social movements... How will this be manifested online?
  19. 19. Listening Always on: the age of personal and social listening mixcloud.com19
  20. 20. Lower barriers to entry mixcloud.com20 • Cheaper to produce and distribute music • Cheaper to build + launch a service • Easier distribution • Improved licencing ecosystem
  21. 21. Discovery mixcloud.com21 the buzzwords... Editorial Radio Social Curation Sharing Data
  22. 22. Filtering mixcloud.com22 It’s all actually the same thing. Recommendation // Filtering
  23. 23. Don’t listen to me, listen to these guys... mixcloud.com23
  24. 24. “Someone told me a long time ago that 80% — and this number has been true since the dawn of recorded music — 80% of listening is when someone’s playing the music for you and 20% of listening is when you’re playing the music for yourself. “Vinyl records, CDs, MP3, iTunes and Spotify are experiences where I get to control what I’m listening to and Pandora or AM radio or FM radio is when someone plays the music for me. I think there’s a huge market out there for, “I don’t really want to think about it. I just want to listen.” Pandora is huge” - Fred Wilson, Union Square Ventures / AVC mixcloud.com24
  25. 25. “One night, I’m sitting playing with theirs versus some others," Cook continued, "and all of a sudden it dawns on me that when I listen to theirs for a while, I feel completely different. And the reason is: they recognised that human curation was important in the subscription service. The sequence of songs that you listen to affects how you feel.” - Tim Cook, Apple mixcloud.com25
  26. 26. Human vs Machine? mixcloud.com26 Give me a break, that question is so 2009 Cyborgs are the future... clearly
  27. 27. Curation is everywhere: role of the tastemaker mixcloud.com27 From A&R To press, PR and radio plugging To radio play and reviews To sharing from fans To hit!
  28. 28. Strategic value of curation and discovery mixcloud.com28 Spotify acquisition of the Echo Nest ($100 million) Apple acquisition of Beats Electronic ($3 billion) Google acquisition of Songza ($39 million)
  29. 29. Nikhil Shah Cofounder “Without music, life would be a mistake” - Friedrich Nietzsche nikhil@mixcloud.com @nikhilshah

×