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Music 4.5 Brand Discovery: Record-Play

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Music 4.5 Brand Discovery: Record-Play

  1. 1. THE SHIFTING BALANCE OF POWER BETWEEN BRANDS, RIGHTS HOLDERS AND ARTISTS AND HOW THIS MAY IMPACT NEW TECH COMPANIES. <br />Daniel Cross, Director, Record-play<br />
  2. 2. A short intro to Record-Play:<br />Talent<br />Rights Management<br />Music marketing strategy<br />Licensing<br />My experience and why I am standing here talking at you:<br />- Global Music Manager for adidas Group<br />- Music consultant, Reebok EMEA 2011<br />- 10 years experience in commercial music market<br />
  3. 3. THE CHANGING SCENE – MUSIC AND BRANDS<br />RECENT PAST<br />No open consumer dialogue<br />Limited plaforms<br />Fear<br />$$$$$<br />No.<br />CURRENTLY<br />Uncertainty<br />More flexibility<br />Consumer empowerment<br />Yes.<br />Clutter<br />LOOKING FORWARDS<br />Expectation<br />Competition<br />Over exposure<br />Opportunities<br />
  4. 4. CASE STUDY<br />REEBOK EMEA MUSIC ROLLOUT 2011 / 2012<br />The Challenge<br />The pitch<br />The markets<br />The approach <br />The roll of technology and opportunities presented<br />
  5. 5. INSIGHTS<br />FOR THE BRAND<br />FOR THE RIGHTS HOLDER<br />- Clarity and expectation management.<br />- Quality above quantity.<br />- Originality, meaning and value.<br />- Artist selection.<br />- Artist selection.<br />- Input and guidance.<br />- Depth<br />- Partnership Choice.<br />FOR TECH PARTNERS<br />- KPI’s<br />- Best fit<br />- Opportunities<br />
  6. 6. - Repudo<br />TECH FIRMS OF INTEREST <br />(FROM BRAND PERSPECTIVE)<br />- Next Big Sound<br />- Posse<br />- Spotify<br />- ReBaked<br />- ThingLink<br />TECH FIRMS OF INTEREST <br />(FROM AN ARTIST PERSPECTIVE)<br />- SongKick<br />- Repudo<br />- AAA.<br />- Fan Collector<br />- Top Spin<br />- Mobile Roadie<br />
  7. 7. THANKS<br />ANY QUESTIONS?<br />FEEDBACK / STAY IN TOUCH: daniel@record-play.net<br />

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