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Music 4.5 Brand Discovery: Aupeo!

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Music 4.5 Brand Discovery: Aupeo!

  1. 1. <ul><li>London, 28th September 2011 </li></ul><ul><li>Daniel A. C. Cox, Head of Sales AUPEO! Personal Radio, Berlin </li></ul>Radio reloaded.
  2. 2. How radio speaks to its users today.
  3. 3. “ Would you like a bit more? More music. More variety.“
  4. 4. “ Music without bla bla!“
  5. 5. “ Concentrate on the music!“
  6. 6. Why do people listen to radio?
  7. 7. It‘s the music, stupid.
  8. 8. And what don‘t they like?
  9. 10. Let‘s give them what they want.
  10. 11. AUPEO! Personal Radio
  11. 12. We listen to the listeners ...
  12. 16. + people
  13. 18. Music. To go.
  14. 20. This is music to go!
  15. 22. Music at work.
  16. 24. Music at home.
  17. 26. Music on the road.
  18. 28. Personal radio.
  19. 29. Only the music you love!
  20. 30. 25 M devices in 41 countries have AUPEO!
  21. 31. Speaking of people ...
  22. 33. What about ads?
  23. 34. Individual, targeted audio spots + banners.
  24. 35. Ads that really matter to the user.
  25. 36. Only 4 spots/hour!
  26. 37. If I had one wish ...
  27. 38. Click here!
  28. 39. Keep the music playing!
  29. 40. Thank you. <ul><li>Daniel A. C. Cox </li></ul><ul><li>Head of Sales / Cooperations </li></ul><ul><li>E-Mail: [email_address] </li></ul><ul><li>Mobile: 0171 / 288 0 388 </li></ul><ul><li>Aupeo GmbH </li></ul><ul><li>Alexanderstraße 7 </li></ul><ul><li>10178 Berlin </li></ul><ul><li>Germany </li></ul>

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