4 YEARS 140 BRANDS LAUNCHED IN INDIA 300 brands trust us with their events
ONE STOP SHOPWhile our skills are applicable to the en2re event management spectrum, we specialize in: Crea&ng and implemen&ng innova&ve event concepts &ed in with the brand strategy and percep&on as deﬁned; bringing something new and unusual to the experience as a whole High glamour, high impact country wide brand launches Promo&onal events with a focused approach to garner widespread media coverage Customized niche events focused on the speciﬁc need and target audience Crea&ng and implemen&ng cross promo&onal strategies & varied marke&ng &e-‐ups as and when required … Start to end planning, support, logis&cs and solu&ons
COLGATE TOTALPress Conference Objec2ve A subtle re-‐launch of Colgate Total To announce Mahesh Bhupa& and Rahul Bose as the brand ambassadors via a regular chat-‐show format press conference hosted by Mandira Bedi Unveiling of their new TVC campaign at the conference Sales Conference Objec2ve To mo&vate the sales team of Colgate Concept and Execu2on A 4 metro event, marking the sales team as champions now turning into legends; by pushing themselves o achieve the next level. Hence the theme: CHAMPIONS TO LEGENDS Jonty Rhodes, to speak to the team and mo&vate them, using examples from his own cricke&ng career.
PUMA #Love12Objec2ve To announce Yuvraj Singh as the Brand Ambassador for Puma Challenge Yuvraj had been endorsing REEBOK for the longest &me Concept and Execu2on A FIRST EVER LIVE Digital Press Conference #Love12 -‐ was a twier hash tag used for outsta&on media to plug in and pose ques&ons for Yuvraj Singh and Puma Twier has never been used as a Pla]orm for media interac&ons during any Brand Associa&on Press Conference Result Twier Handle created for the event faced traﬃc of 3500 ques&ons a minute & 100% Media turnout at the ground event Informa&on passed to the media was only relevant to the brand and its new associa&on and not the shid in endorsement from Reebok to Puma
Installa&on using spoons for starters PUMA #Love12
VOLKSWAGEN & RA.1 ASSOCIATIONObjec2ve To announce the associa&on of Volkswagen with RA. One – the movie Challenge SRK has been the brand ambassador of Hyundai for 17 years Concept and Execu2on Created a stage using Volkswagen car design as inspira&on Scrip&ng a humourous stand up performance by Ash Chandler Crea&ng a ﬂow which guaranteed SRK to break into an impromptu performance on stage Since SRK could not be endorsing VW, CREAM came up with the idea of giding a brand new Pheaton to Gauri Khan, the producer of the ﬁlm. This ensured the event stood out from the cluer of RA. One promo&onal events
VOLKSWAGEN & RA.1 ASSOCIATION Result The Concept was not just loved by the brand but also by SRK, who recommended CREAM to Coca-‐Cola for the next RA.One event CREAM was applauded for pujng Gauri Khan on stage even though she is very media shy.
TRU-TRUSSARDIObjec2ve Launch of Tru-‐Trussardi Eye Wear in India Challenge Low budget and requirement of na&onal coverage Concept and Execu2on Innova&ve Press conference where celebs from various walks of life talked of how Tru-‐Trussardi shades are a part of their everyday life The display sta&ons allowed guests to see the collec&on up close and the en&re event was a reﬂec&on of the Trussardi essence in decor, theme and concept The event was fun, entertaining and yet informa&ve with a more personal feel for guests to experience the collec&on
PARIS HILTON HANDBAGS LAUNCHObjec2ve To Launch Paris Hilton Handbags in India Challenge Launch a brand without an actual store to showcase the merchandise Concept and Execu2on Press conference unveiling the prototype of the store Chat show format to bring about all key points of the product To allow sales -‐ a life size pop up store was created for 3 days at a high foo]all mall in Mumbai A party welcoming Paris to India – resul&ng in extensive media coverage across all mediums
PARIS HILTON HANDBAGS LAUNCH CREAM was the one stop agency during the launch of Paris Hilton handbags in India CLICK HERE TO VIEW VIDEO hp://www.youtube.com/watch?v=eEUr-‐EWYoMQ&feature=related hp://www.youtube.com/watch?v=M1dJGIEEQJQ&feature=related Note : If you are unable to click on the link, copy the link and paste it on your browser
POLTRANA FRAUObjec2ve To Launch Poltrana Frau Design Centre in Mumbai Event Celebra&ng the Joint Venture between Tata Sons and Ferrari Inc. The event welcomed three Italian brands: Poltrona Frau, Cappelini and Cassina. Guest List Guests included top architects, business barons and crea&ve people – industry experts who understand the brand
POLTRANA FRAU From Led: Maeo, Sir Ratan Tata, Luca Cordero Di Montezemelo – Chairman Ferrari Pinakin Patel Raymond Bickson
TOMMY HILFIGERObjec2ve Launch of Tommy Hilﬁger Foot Wear Challenge A new format instead of showing the merchandise rather than tried and tested fashion show Concept and Execu2on A sit down dinner with an Exclusive Guest List invited and managed by CREAM Innova&ve product installa&ons married into the look of the venue
LOREALObjec2ve To establish the fact that the product line is for young cosmopolitan women as well as celebrate / announce Sonam Kapoor’s entry into the L’OREAL Dream Team Concept and Execu2on A lazy Sunday brunch with the who’s who of the glam circuit Instead of a press conference unveiling the product, CREAM suggested a simple unveiling of Sonam’s new L’OREAL visual on an easel stand, a concept applauded by the media
WESTIN HOTELObjec2ve Introduce and create awareness of Brand ‘Wes&n’ among media & key opinion leaders Introduce the Wes&n Mumbai Garden City To highlight the brand’s core diﬀeren&ator -‐ ‘Preserving Wellness in Travel’ Posi&on Wes&n proper&es as a premium des&na&on for leisure and business travelers Communicate Wes&n’s plans of growing rapidly in India and around the world
WESTIN HOTELConcept Celebra&ng the senses -‐ Indulge all 5 senses and create a harmonious experience -‐ ‘Preserving Wellness in Travel Execu2on Create ‘experien&al’ awareness by building in various sensory elements at the media conference Ensure personalized experience for select pre-‐iden&ﬁed media, including -‐ Heavenly Spa, Wes&nWORKOUT, SuperFoods Rx and The Heavenly Bed Ensure media interacts with the senior management, to understand the brand posi&oning and long term plans for Wes&n India
MAYBELLINEObjec2ve To highlight ‘We love make-‐up’ as a concept To introduce Namrata Soni as the oﬃcial make-‐up ar&st To introduce Esha Gupta as the new face of the brand To announce the new product launches for the year Concept and Execu2on Beauty Editors meet at a popular lounge for a fun, chic gathering followed by champagne hi-‐ tea
NOKIA -‐ KKR Objec2ve To garner pan India media coverage using Kolkata Knight Rider cricket players – A team endorsed by Nokia Eﬀec&ve u&liza&on of the owner / brand ambassador of KKR – Bollywood superstar Shahrukh Khan Concept & Execu2on A fun & light hearted talk show with the theme being ‘ Tension Mat Le Yaar’ The media was treated as the star and was the audience watching the superstars on stage entertain them
JACK & JONES VERO MODA ONLYObjec2ve A rela&onship building ac&vity with the exis&ng Stylist Clientele Make new contacts with Stylists that have not been introduced to the Brand Concept and Execu2on An evening at the Linking Rd. Storestudded with Fashion Inﬂuencers Stylist – Shilpa, who created installa&ons which were used at the Venue to ensure that the products remain the hero of the event Stylists were presented a gid vouchers worth Rs.5000/-‐ to ensurethey had a ﬁrsthand experience of the product
LIVE MODEL INSTALLATIONSExecu2on Cream was the ﬁrst to aempt a live model installa2on for any event -‐ an interes&ng way of displaying products which gives it a more personal feel versus the regular run of the mill mannequin display. A wider range of display as models were made to change their look a couple of &mes -‐ making the display more interac&ve and unique The audience has a more personalised look of the brand as its more approachable
Tommy Hilﬁger John Galliano LIVE MODEL INSTALLATIONS Adolfo Dominiguez FCUK
RITU KUMAR WITH VOGUEObjec2ve Celebrate the revival of tradi&onal crads and tex&le techniques with Ritu Kumar in associa&on with Vogue Concept and Execu2on A series of installa&ons at Ritu’s Phoenix Mills store Two young, contemporary ar&sts Hanif Qureshi and Juhie Gupta developed their own interpreta&ons of Ritu’s work which were used as installa&ons
PUMA A unique idea which was conceptualized by CREAM and then proposed to Puma Concept and Execu2on A unique selling outlet traveling across ci&es where Puma has no store presence We created a mobile Puma container which acts as a store stacked with the latest merchandise
THE COLLECTIVEObjec2ve To launch the Collec&ve store at Palladium Mall, Mumbai To explain the concept of the store -‐ ﬁrst ever men store with 92 lifestyle & luxury brands under one roof Challenge The en&re turn around &me was 48 hours Eﬀec&ve and classy masking of the area to ensure other brand stores were not visible Concept & Execu2on A walk through at the store leading into a fashion show and an ader party Fashion show 1st Sequence -‐ interna&onal brands styled by Manish Malhotra 2nd Sequence -‐ Richard James (Bespoke Interna&onal designer) 3rd Sequence -‐ Rohit Bal, Indian ceremonial
JEAN PAUL GAULTIER LANVIN ALBERTA FERRETTI Objec2ve To generate sales Generate PR for the brands Concept and Execu2on Women’s Day Out – Retail therapy and absolute pampering Guests were picked up in chauﬀer driven cars sponsored by Toyota and brought to the venue Indulgent treatments at the spa Exclusive media &e up for PR
ESPRITObjec2ve To oﬄoad certain merchandise and aract aen&on of the right Target Audience to the Linking Rd. Store Concept Sonam Kapoor, a youth style icon was roped in to hold a ’Fashion Class’ for media and people who aended the event. Given her insight and understanding, she spoke to people about style, fashion, trends and also indulged the audience by giving them individual style &ps Popular college inﬂuencers and crowd pullers were used to get the right TG for the Brand. Prior to this event, no one had aempted crowd pulling for a sales event.
ESPRITSONAM KAPOOR ‘Fashion Class’ at the ESPRIT Link Rd. Store CLICK HERE TO VIEW VIDEO hp://www.youtube.com/watch?v=sEA3Xh4f0e0 Note : If you are unable to click on the link, copy the link and paste it on your browser
PUMAObjec2ve Create a ﬁrsthand experience of the power of customiza&on Concept and Execu2on Puma Crea2ve Factory / Create your own show– engage people in a fun and interac&ve ac&vity Crea&ve Factory, blends virtual and real elements to deliver an innova&ve and authen&c sneaker designing experience The party involved guests in various fun ac&vi&es like designing your own shoe on an iPad, pimping your tees and gejng yourself clicked in a complete factory look A specially designed PUMA shoe where paerns of light wrapped the shoe with vivid colours, a highly innova&ve shoe mapping visual installa&on.
PUMA CREAM won the GOLD AWARD -‐ LIFESTYLE EVENT OF THE YEAR at pres&gious WOW AWARDS CLICK HERE TO VIEW VIDEO hp://www.youtube.com/watch?v=Foxawes70aM hp://www.youtube.com/watch?v=Q28FXy2md4U Note : If you are unable to click on the link, copy the link and paste it on your browser
FOREVER 21 Objec2ve To announce the debut of one of the most well known fast fashion brands in India Challenge To match the enormous excitement with a launch which was expected to generate media coverage as well as break all sales record on the opening day Lead &me of a week for he en&re event turnaround Concept and Execu2on Contest announcing 21 girls to win 21 ou]its through the year Videos by Aki Narula and Rannvijay on Youtube and Facebook Targeted 6 colleges as a part of on-‐ ground ac&va&on with pictures uploaded on facebook. Par&cipants needed maximum votes from their friends to win -‐ A strategy to drive traﬃc to the FOREVER 21 FB page. Top 21 winners were styled by Aki Narula and Rannvijay at the launch
FOREVER 21 CREAM won the MOST ADMIRED FASHION BRAND LAUNCH OF THE YEAR at IMAGES FASHION AWARDS CLICK HERE TO VIEW VIDEO hp://www.youtube.com/watch?v=_b3C-‐zIvgjY&layer_token=5060674df43fc7f8 Note : If you are unable to click on the link, copy the link and paste it on your browser
OUR CLIENTS – OUR BEST CRITICS Harshad and his team has been a true partner in progress at Tommy Hilﬁger in India. He was personally involved in the na&onal launch since year 2004 as an employee of Arvind group and then becoming our preferred partner in brand events and marke&ng ac&vi&es as an entrepreneur. Given the long history with our brand his insights into business are very sharp and that’s what makes all the diﬀerence. Sharp ideas which help our business. Shailesh Chaturvedi Harshad Chavan of Cream Events has a very professional CEO Tommy Hilﬁger Apparels India approach to event management. His aen&on to detail and enthusiasm makes his event company a pleasure to work with. Keep up the good work. Harshad and his team did a FANTASTIC job & Shilpa Shey Kundra delivered on every commitment toward the launch of THE COLLECTIVE in Mumbai. We’re thrilled to have worked with them. George M Santacroce CEO The Collec&ve
OUR CLIENTS – OUR BEST CRITICSIt was indeed a pleasure to experience the “personal touch”, “fantas&c co-‐ordina&on” and “ The eye for detail” exhibited by the en&re Cream Events team for all the events that we at VIP have been associated with. We surely would look forward to many more such associa&ons .. Cream Events is an expert in the ﬁeld of event conceptualiza&on and execu&on. They not only Indranil Roy understand the brand’s posi&oning but also add to it by Head – Sales / Trade VIP Industries Limited bringing a fresh perspec&ve. Their execu&on is ﬂawless and impeccable. All our events have been successful simply because Cream Events handled it end to end. The en&re team works towards one goal: to bring maximum mileage to their clients. And this is what sets them apart from the crowd. I thought the whole event (NOKIA KKR IPL 2010) was well conceptualized and executed brilliantly. It Rajiv Mehta deﬁnitely lided the mood of the KKR players ader MD Puma India their surprise loss scoring 200 at Eden Gardens. Terriﬁc bunch!! Shiv Shivakumar MD Nokia iNDIA