BEA 2011: 24symbols at BookExpo America 2011

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Presentation of 24symbols during the BookExpo America trade show

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BEA 2011: 24symbols at BookExpo America 2011

  1. 2. Where ’ s the book industry going? ?
  2. 3. As piracy goes up, printed book sales go down
  3. 4. DRM just doesn ’ t make it
  4. 5. Social Networks are more than chit-chat Wow! 20$ for that book? Here, let me send you a link… I loved that book. You guys must definitely get it for your assignment What do you think of what the author states in page 23? So I can ’ t borrow your ebook? Hack-hack-hack... I ’ d love to read more books about design but … $$$ My favorite author comes to town tomorrow!!! Let ’ s.Go.Now!
  5. 6. And the Long Tail is far from being used properly Love to read my best-sellers! This book is impossible to find in any bookstore! Love to read my classics! In print/In digital Public Domain O’Reilly’s “ Twilight zone ”
  6. 7. Will the Book Industry suffer the same fate as others?
  7. 9. 24symbols is a platform to read digital books on the Internet 24s = cloud + social + freemium
  8. 10. No file download required On the cloud
  9. 13. Your readings go with you Social
  10. 16. Freemium Business Model Free: ability to read ebooks, free and with non-intrusive ads Premium: ability to read ebooks, ad-free. Price by subscription Affiliation: we redirect traffic to your site or wherever you sell your printed books
  11. 17. But why should I care? What do I get? ?
  12. 18. Income model 24symbols income is based on advertising and subscriptions. 70% of this revenue is shared equally among the total number of pages read. Publisher ’ s Income 70% Total Income Publisher's Pages Read Total Pages Read = x
  13. 20. This is not the future… it ’ s happening now! <ul><li>Private Beta released on March 31 st </li></ul><ul><ul><li>Number of invitations requested: 6,000 on March 31 st , 25,000+ on May 22 nd </li></ul></ul><ul><ul><li>Number of active beta users: 12,000 </li></ul></ul><ul><ul><li>Number of pages read: 200,000+ </li></ul></ul><ul><li>Next milestone: June 30 th </li></ul><ul><ul><li>Premium model </li></ul></ul><ul><ul><li>Apps </li></ul></ul>
  14. 21. 24symbols: Meeting point for publishers, authors, readers and advertisers
  15. 22. Thanks! www.24symbols.com Visit us! Booth #2410 http://www.facebook.com/24symbols @24symbols [email_address]

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