Freemium Business ModelFree: ability to read ebooks, free and with non-intrusiveadsPremium: ability to read ebooks ad-free and with noInternet connection Goal 10%
Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income PublishersPublisher’s = xIncome Pages Read Total Pages Read
Free / Premium Free Users Conversion Rate Delayed subscription (test the service & engage) Premium Time
Price per pagePrice/page Profit threshold Growth Consolidation time/conversion rate
Management teamAitor Grandes Angel Luengo David Sanchez Justo HidalgoCEO CTO CCO, Commercial CBdO, Business Development12+ years of 7+ years of experience 15+ years of 15+ years ofexperience in in corporate and experience in experience intechnology compa- startups. corporate and startups. corporate and startupsnies, • Last: WW Sales • Last: Managed • Last: Managed WW• Last: Iberia&LATAM Engineer Iberia&LATAM Sales Engineering & Sales Manager Education: Office ConsultingEducation: • MSc Systems Education: Education:• BSc Systems Engineer • Telecomunications • PhD Computer Engineer • Masters degree in Engineer Science• Masters degree in Internet Business • Prod Mgmt & Internet Business MarketingLinkedin Linkedin Linkedin Linkedin
Advisory board sidkap.com David Francisco Joaquin Humberto Cantolla Lorca Guirao MatasHe is best known as He is the founder and He became CEO of He founded Conver,the father of “Pocoyó” CEO of EthosData, a Teknoland Madrid at an online marketingand founder of Zinkia global provider of the age of 26. He consultancy, in 1994Entertainment, but he virtual data room founded dnx group in and later joinedwas the founder of services. He was a 2001, one of the top Teknoland to helpprevious international consultant at innovation David carry thesuccessful McKinsey and consultancies in creative burden. Incompanies like Company, M&A Spain. He is also the 2001 he founded dnxTeknoland. Currently professional in GE founder of vivu,es, a group along with Kikohe is developing new Capital and then healthcare social and he is alsoprojects such as became the network, and board founder of vivu,es.Bitoon, Ilustrae or International CEO of member of Booking Dnx is now integratedVodka Capital. Teknoland. From there OnLine. Dnx is now in Designit, the he moved on to integrated in Designit, European leader in become one of the top the European leader in the innovation design executives of First the innovation design field. For the last 2 Data International, field. years he’s been taking part of the teaching innovation company’s sale to to MBA students. KKR in 2007.