Introduction to 24symbols (March 2012)


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Introduction to 24symbols - march 2012 version

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Introduction to 24symbols (March 2012)

  1. 1. eBook – A Social Revolution
  2. 2. 24symbols is a service to read digital books onthe Internet based on a subscription model = cloud + social + freemium
  3. 3. On the cloud
  4. 4. Social
  5. 5. Freemium Business ModelFree: ability to read ebooks, free and with non-intrusiveadsPremium: ability to read ebooks ad-free and with noInternet connection Goal 10%
  6. 6. Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income PublishersPublisher’s = xIncome Pages Read Total Pages Read
  7. 7. Free / Premium Free Users Conversion Rate Delayed subscription (test the service & engage) Premium Time
  8. 8. Price per pagePrice/page Profit threshold Growth Consolidation time/conversion rate
  9. 9. Product HTML5 Web iPad app
  10. 10. Catalog
  11. 11. Traffic milestones 2011 Q1 Q2 Q3 Q4 Users 10,000 25,000 37,500 50,000 iPad Apps - - 15,000 30,000 Facebook 10,000 25,000 25,000 25,000 Fans Twitter 1,500 3,000 3,500 4,000 Fans Pages 120,000 350,000 550,000 800,000 Books 500 1,500 2,750 4,500
  12. 12. Press Coverage
  13. 13. Foto equipo
  14. 14. Management teamAitor Grandes Angel Luengo David Sanchez Justo HidalgoCEO CTO CCO, Commercial CBdO, Business Development12+ years of 7+ years of experience 15+ years of 15+ years ofexperience in in corporate and experience in experience intechnology compa- startups. corporate and startups. corporate and startupsnies, • Last: WW Sales • Last: Managed • Last: Managed WW• Last: Iberia&LATAM Engineer Iberia&LATAM Sales Engineering & Sales Manager Education: Office ConsultingEducation: • MSc Systems Education: Education:• BSc Systems Engineer • Telecomunications • PhD Computer Engineer • Masters degree in Engineer Science• Masters degree in Internet Business • Prod Mgmt & Internet Business MarketingLinkedin Linkedin Linkedin Linkedin
  15. 15. Advisory board David Francisco Joaquin Humberto Cantolla Lorca Guirao MatasHe is best known as He is the founder and He became CEO of He founded Conver,the father of “Pocoyó” CEO of EthosData, a Teknoland Madrid at an online marketingand founder of Zinkia global provider of the age of 26. He consultancy, in 1994Entertainment, but he virtual data room founded dnx group in and later joinedwas the founder of services. He was a 2001, one of the top Teknoland to helpprevious international consultant at innovation David carry thesuccessful McKinsey and consultancies in creative burden. Incompanies like Company, M&A Spain. He is also the 2001 he founded dnxTeknoland. Currently professional in GE founder of vivu,es, a group along with Kikohe is developing new Capital and then healthcare social and he is alsoprojects such as became the network, and board founder of vivu,es.Bitoon, Ilustrae or International CEO of member of Booking Dnx is now integratedVodka Capital. Teknoland. From there OnLine. Dnx is now in Designit, the he moved on to integrated in Designit, European leader in become one of the top the European leader in the innovation design executives of First the innovation design field. For the last 2 Data International, field. years he’s been taking part of the teaching innovation company’s sale to to MBA students. KKR in 2007.
  16. 16. Seedcamp Advisory and Mentor Network
  17. 17. And what next? product catalog users multi-device UK market is 200K users platform key in 2012 EO2012
  18. 18. ThanksJusto Hidalgo: Co-founder, Grandes: Co-founder, CEOagrandes@24symbols,