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Introduction to 24symbols (August 2012)

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Introduction to 24symbols, Aug 2012 edition.

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Introduction to 24symbols (August 2012)

  1. 1. Foto equipo
  2. 2. Competitors + digital - subscription + subscription Public Libraries - digital
  3. 3. 24symbols is a service to read digital bookson the Internet based on a subscription model 24s = cloud + social + freemium
  4. 4. On the cloud
  5. 5. Social
  6. 6. Freemium Business ModelFree: ability to read ebooks, free and with non-intrusiveadsPremium: ability to read ebooks ad-free and with noInternet connection Goal 10%
  7. 7. Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income PublishersPublisher’s = xIncome Pages Read Total Pages Read
  8. 8. Income model 70% Total Income Publishers x Pages ReadFREE Total Pages Read PUB A PUB BPREMIUM PUB C “Page per View”
  9. 9. Free / Premium Free Users Conversion Rate Delayed subscription (test the service & engage) Premium Time
  10. 10. ProductHTML5 Web version App iPad Q4 2012Launched Launched Launched
  11. 11. Traffic Milestones 11Q1 11Q2 11Q3 11Q4 12Q1 12Q2Users 10,000 25,000 37,500 47,000 55,000 63,000iPad - - 15,000 30,000 35,000 37,000AppsFaceboo 10,000 25,000 25,000 25,000 25,000 25,000k FansTwitter 1,500 3,000 3,500 4,000 4,500 4,500FansPages 120,000 350,000 550,000 800,000 1.2M 2MBooks 500 1,500 2,750 4,500 6,000 7,500
  12. 12. Traffic Milestones70,000+ 2Musers total pages read 70 number of pages per 8% Web1. Spain active user and month 50% iPad2. Portugal 42% Mobile3. Mexico4. UK5. Netherlands
  13. 13. Books: 7,000 overall.Catalog 70+ publishers. Already in the UK.
  14. 14. Press Coverage
  15. 15. Thanks 2012 winner 2011 Shortlisted 2012 People Choice Awards Honorable List 2012 FinalistJusto Hidalgo: Co-founder, ChiefBizDev Officerjhidalgo@24symbols.com@justohidalgoAitor Grandes: Co-founder, CEOagrandes@24symbols,com@aitorgrandeswww.24symbols.com

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