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24symbols presenting at IC Tomorrow's "Meet the Innovators 2"

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Presentation of 24symbols at London, July 2012, during the IC Tomorrow's Meet the Innovators event co-organized between t

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24symbols presenting at IC Tomorrow's "Meet the Innovators 2"

  1. 1. Justo Hidalgo, Chief BizDev Officer @justohidalgo
  2. 2. 24symbols is a service to read digital books onthe Internet based on a subscription model = cloud + social + freemium
  3. 3. HTML5 Web iPad app
  4. 4. Freemium Business Model 70% Total Income Publishers x Pages ReadFREE Total Pages Read PUB A PUB BPREMIUM PUB C “Page per View”
  5. 5. Traffic65,000+users 70 number of pages per 8% Web1. Spain active user and month 50% iPad2. Portugal 42% Mobile3. Mexico4. UK5. Netherlands
  6. 6. Books: 7,000 overall.Catalog 70+ publishers. Already in the UK.
  7. 7. Summarizing product Cloud reading, multi-device platform know thy reader Real-time stats: how people read your books make yourself heard Social reading as a marketing platform
  8. 8. Proposal 6-month contract Experiment, understand, validate catalog subset Make sure it works w/out risks new stats for you We will develop new critical stats for you online marketing Jointly define a UK online marketing campaign
  9. 9. Thanks for your time! 2012 winner 2011 Shortlisted 2012 People Choice Awards Honorable ListJusto Hidalgojhidalgo@24symbols.com@justohidalgo

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