Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

24symbols presenting at IC Tomorrow's "Meet the Innovators 2"


Published on

Presentation of 24symbols at London, July 2012, during the IC Tomorrow's Meet the Innovators event co-organized between t

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

24symbols presenting at IC Tomorrow's "Meet the Innovators 2"

  1. 1. Justo Hidalgo, Chief BizDev Officer @justohidalgo
  2. 2. 24symbols is a service to read digital books onthe Internet based on a subscription model = cloud + social + freemium
  3. 3. HTML5 Web iPad app
  4. 4. Freemium Business Model 70% Total Income Publishers x Pages ReadFREE Total Pages Read PUB A PUB BPREMIUM PUB C “Page per View”
  5. 5. Traffic65,000+users 70 number of pages per 8% Web1. Spain active user and month 50% iPad2. Portugal 42% Mobile3. Mexico4. UK5. Netherlands
  6. 6. Books: 7,000 overall.Catalog 70+ publishers. Already in the UK.
  7. 7. Summarizing product Cloud reading, multi-device platform know thy reader Real-time stats: how people read your books make yourself heard Social reading as a marketing platform
  8. 8. Proposal 6-month contract Experiment, understand, validate catalog subset Make sure it works w/out risks new stats for you We will develop new critical stats for you online marketing Jointly define a UK online marketing campaign
  9. 9. Thanks for your time! 2012 winner 2011 Shortlisted 2012 People Choice Awards Honorable ListJusto