Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

24symbols: a Spotify Model for Books (London Book Fair 2011)

832 views

Published on

Presentation of 24symbols at the London Book Fair, April 2011. Thanks to all attendants, it was packed!!!

Published in: Education
  • Be the first to comment

  • Be the first to like this

24symbols: a Spotify Model for Books (London Book Fair 2011)

  1. 1. IntroducingtheSpotifyModelforBooks<br />Justo Hidalgo<br />Co-founder<br />April 11th, 2011<br />
  2. 2. Where’s the book industry going?<br />?<br />
  3. 3. As piracy goes up, printed book sales go down<br />
  4. 4. DRM just doesn’t make it<br />
  5. 5. Will the Book Industry suffer the same fate as others?<br />
  6. 6.
  7. 7. 24symbols is a platformtoread digital books on the Internet<br />24s<br />cloud<br />social<br />+<br />freemium<br />+<br />=<br />
  8. 8. On the cloud<br />No file downloadrequired<br />
  9. 9.
  10. 10.
  11. 11. Social<br />Yourreadingsgowithyou<br />
  12. 12.
  13. 13. Freemium<br />Free: ability to read ebooks, free and with non-intrusive ads.<br />Premium: ability to read ebooks, ad-free. Price by subscription. <br />E-commerce: getting the most of the reader community to commercialize printed books, but also other products related to the readers’ experience.<br />
  14. 14. Butwhyshould I care? What do I get?<br />?<br />
  15. 15. Income model<br />24symbols income is based on advertising and subscriptions. 70% of this revenue is shared equally among the total number of pagesread.<br />70% Total Income<br />Publisher's<br />PagesRead<br />Publisher’s<br />Income<br />x<br />=<br />Total PagesRead<br />
  16. 16.
  17. 17. Private Beta released on March 31st<br />Number of invitations requested: 6,000 on March 31st, 16,000 on April 4th<br />Number of active users: 10,000<br />Number of pages read in the first week: 48,000 <br />And all this just with our first hundreds of books (thousands in our backlog already, and growing)<br />This is not the future… it’s happening now!<br />
  18. 18. 24symbols: Meeting pointforpublishers, authors, readers and advertisers<br />
  19. 19. Thanks!<br />http://www.facebook.com/24symbols<br />www.24symbols.com<br />@24symbols<br />info@24symbols.com<br />

×