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24symbols: a Spotify Model for Books (London Book Fair 2011)


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Presentation of 24symbols at the London Book Fair, April 2011. Thanks to all attendants, it was packed!!!

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24symbols: a Spotify Model for Books (London Book Fair 2011)

  1. 1. IntroducingtheSpotifyModelforBooks<br />Justo Hidalgo<br />Co-founder<br />April 11th, 2011<br />
  2. 2. Where’s the book industry going?<br />?<br />
  3. 3. As piracy goes up, printed book sales go down<br />
  4. 4. DRM just doesn’t make it<br />
  5. 5. Will the Book Industry suffer the same fate as others?<br />
  6. 6.
  7. 7. 24symbols is a platformtoread digital books on the Internet<br />24s<br />cloud<br />social<br />+<br />freemium<br />+<br />=<br />
  8. 8. On the cloud<br />No file downloadrequired<br />
  9. 9.
  10. 10.
  11. 11. Social<br />Yourreadingsgowithyou<br />
  12. 12.
  13. 13. Freemium<br />Free: ability to read ebooks, free and with non-intrusive ads.<br />Premium: ability to read ebooks, ad-free. Price by subscription. <br />E-commerce: getting the most of the reader community to commercialize printed books, but also other products related to the readers’ experience.<br />
  14. 14. Butwhyshould I care? What do I get?<br />?<br />
  15. 15. Income model<br />24symbols income is based on advertising and subscriptions. 70% of this revenue is shared equally among the total number of pagesread.<br />70% Total Income<br />Publisher's<br />PagesRead<br />Publisher’s<br />Income<br />x<br />=<br />Total PagesRead<br />
  16. 16.
  17. 17. Private Beta released on March 31st<br />Number of invitations requested: 6,000 on March 31st, 16,000 on April 4th<br />Number of active users: 10,000<br />Number of pages read in the first week: 48,000 <br />And all this just with our first hundreds of books (thousands in our backlog already, and growing)<br />This is not the future… it’s happening now!<br />
  18. 18. 24symbols: Meeting pointforpublishers, authors, readers and advertisers<br />
  19. 19. Thanks!<br /><br /><br />@24symbols<br /><br />