Real Media Group - Tips for Finding a Technology Partner

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Real Media Group presentation developed for the IAB UK Real Time Advertising Workshop

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Real Media Group - Tips for Finding a Technology Partner

  1. 1. 
  2. 2. 
  3. 3. Data Monetization
  4. 4. Source: PubMatic, Ad Revenue Report, November 2011
  5. 5.  Partner Growth
  6. 6.        
  7. 7. 
  8. 8.  – –
  9. 9. Benefits: Increased revenue: highest price for each ad Control over RTB and direct sold reserve Ad space value transparency Coordinated yield management and inventory/revenue reporting Fast page loading; in-line calls Enables advertisers simple and trusted solution to bid on high quality inventory
  10. 10.  – – – – –
  11. 11. Response 10% Yes, this is live No, but we are planning to 55% 35% No, no plan for thisSource: Econsultancy Survey Nov. 2011
  12. 12. AdMedia Premium Audience Square + Next Interactive Media + L’express… Selections of DMP – RTB technology Dedicated Team
  13. 13. Publishers: • Offer broad inventory • Communicate directly with Agency • Plan for global reach • Revise back office workflow by automating functions, such as invoicing/tracking/tagging Agencies/Advertisers: • Select publisher/inventory • Set KPI benchmarks • Set pricing and price ceilingsAgency • Set accountability criteria
  14. 14. Agency provides details of the media buy such as: • Pricing typeAgency • Targeting/audience • Rich Media • Sizes to be delivered to 24/7 Connect team • Data Agency negotiates bills Agency with Automated reports • Visibility/transparency the buy with granular details of needed sent to Agency daily publishers/networks publisher payout Necessary Reports about the Documentation campaigns created pacing of the Payment received about the buy sent in conjunction with campaigns is Campaign earns out by 24/7 Connect to 24/7 Connect the publishers via available in 24/7 24/7 Connect ConnectPublishers Campaign runs at the publisher’s end. Daily automated 24/7 Connect pays reports on Pacing publishers are available to the publisher
  15. 15. 
  16. 16. 

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