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Los Desafios Hacia La Próxima Decada

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Companies demand greater levels of specialization to be better equipped to manage Social Responsibility. At the threshold of the new decade, we begin to see a demand for this specialization in companies, which will result in a greater commitment to society. The current economic crisis offers a great opportunity to strengthen Corporate Social Responsibility and to be better prepared to embark on the coming decade.

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Los Desafios Hacia La Próxima Decada

  1. 1. LOS DESAFÍOS HACIA LA PRÓXIMA DÉCADA Dra. Ingrid Hernández México, D.F. Octubre 9 de 2009
  2. 2. El Medioambiente y El Cambio Climático … apuntalan como uno de los mayores desafíos a considerar para la evolución sustentable de la humanidad La Comunidad Global se enfrenta a un gran desafío : El lograr un acuerdo que integre la calidad de vida , el respeto por el  medio ambiente y la seguridad del abastecimiento energético a largo plazo Escasez y contaminación del agua Degradación ambiental Protección de la biodiversidad Reducción del consumo de energía Reducción de las emisiones de carbono Las empresas deberán confeccionar estrategias enfocadas hacia la reducción del impacto del cambio climático, así como de sus emisiones de carbono
  3. 3. La Transparencia y La Ética Informar sobre su política social, medioambiental y de buen gobierno … surgirá una mayor exigencia por fomentar la transparencia de la información sobre sostenibilidad La próxima década traerá consigo una demanda de mayor transparencia con el propósito de devolver su sentido social a las empresas Mejorar información y divulgación Transparencia Accountability Reportes de Sostenibilidad Nuevas tecnologías
  4. 4. El Diálogo con los Grupos de Interés … deberá transformarse en una relación más estratégica en donde sus expectativas y opiniones formen parte del proceso de toma de decisiones de la empresa Desarrollar métodos más sofisticados de comunicación Una relación más abierta y honesta Identificar riesgos en sus operaciones y a prever problemas sociales y medioambientales que pueden afectar su competitividad a futuro Programas de Responsabilidad Social Prioridades
  5. 5. La Cadena de Suministro y la Seguridad de los Productos … establecer criterios de Responsabilidad Social que repercutan en las decisiones de compra Las empresas deberán desarrollar códigos de conducta que demuestren su compromiso con los proveedores para así garantizar una cadena de valor responsable Crear nuevas e innovadoras relaciones con los proveedores bajo la misma visión de Responsabilidad Social Corporativa * Fomentar un diálogo con sus proveedores # Identifica ventajas competitivas # Identifica riesgos # Reputación corporativa * Seguridad de los productos # Lugar de origen # Ingredientes # Etiquetado
  6. 6. La Responsabilidad Social Corporativa como parte integral del negocio … deberán enfrentar los nuevos desafíos de Responsabilidad Social con propuestas estructuradas, coherentes y alineadas a los objetivos de negocio Las estrategias de Responsabilidad Social deberán formar parte de la estrategia de negocio, así como del proceso de planeación a largo plazo Integrar la Responsabilidad Social dentro de la organización requerirá * Mejorar los reportes de sostenibilidad * Mayor transparencia y Accountability * Mejorar la comunicación interna Cuando las empresas integran la Responsabilidad Social a su estrategia, ésta se convierte en un factor más de rentabilidad * Hacer frente a los nuevos retos * Incluir a los grupos de interés
  7. 7. El Gobierno Corporativo … deberá existir un diálogo con mayor transparencia y ética Las nuevas bases de un gobierno corporativo impulsarán nuevos modelos para una economía sustentable * Representar a un mayor # de grupos de interés Una Responsabilidad Social Corporativa efectiva está fincada en una empresa con un buen gobierno corporativo * Confianza * Nueva generación de inversionistas = Ética
  8. 8. La Profesionalización de la Responsabilidad Social Corporativa … capacitar, capacitar, capacitar sobre Responsabilidad Social La Responsabilidad Social debe ser explicada , razonada y fomentada La capacitación y el desarrollo del personal sobre las tendencias de Responsabilidad Social es fundamental para el desarrollo de las organizaciones Difundir el valor de su participación en los programas de Responsabilidad Social de la empresa Cadena de Suministro ISO 26000 – Alcances y Desafíos
  9. 9. Vínculos con la Comunidad … de los donativos hacia una relación más estratégica Iniciativas más estratégicas en donde el beneficio sea mutuo Comunidad Empresa Métodos de medición Medir los beneficios para la comunidad así como para la empresa Enfoque hacia el medioambiente, la educación, la salud y su adaptación al cambio climático
  10. 10. Innovación RSC + Innovación - Será un requerimiento clave para la competitividad Las empresas deben ser generadoras de innovación social * Relación con las comunidades * Colaboración entre empresas y ONG * Integración de la RSC en la estrategia de la empresa * Transparencia y rendición de cuentas * Desarrollo Sustentable … desafío clave para los retos globales: los Derechos Humanos, la Pobreza, el Cambio Climático Las redes sociales son herramientas de innovación
  11. 11. La Retención del Talento … nuevos procedimientos para atraer, fomentar y retener al talento Movilidad global Invertir en el capital humano / activo más importante de la empresa Incorporar prácticas innovadoras Equilibrio entre la vida personal y profesional Oportunidades de voluntariado
  12. 12. Apostando a la sustentabilidad, hacia la próxima década, las empresas deberán ser promotoras del desarrollo social y comprender que el mercado de la Responsabilidad Social es su aliado clave para impulsarlas en su crecimiento ¿Los Desafíos hacia la Próxima Década? Las políticas de Responsabilidad Social establecen un marco para innovar el modelo económico, así como una solución para los retos de la sustentabilidad
  13. 13. ¿Los Desafíos hacia la Próxima Década? * La sagacidad para retener el talento * Para elegir cómo y en dónde invertimos en el capital humano * Cómo interactuamos con otras economías * Hasta qué punto podremos regular el sector financiero * De qué manera convenimos con los espacios globales en la visión sustentable * Cómo convergemos para lograr el compromiso real de los gobiernos, de las empresas, de las instituciones y de los líderes con una Responsabilidad Social a largo plazo

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