Brand NarrativeCloud ExperienceA cloud storage and data file management system.“Content comes to life” reflects CX’s ability to bring simplicity and excitement to theway people share and store content in a moving world.Defining Behaviours such as ‘geektastic’, ‘simple’ and ‘obsessive’, gave shapeto the character of the business and how the experience they deliver comes to life.
BaseKitExploring Creativityby Margarida da Marça | Designermargarida.firstname.lastname@example.org
The purpose of this campaign is to contribute tobetter position BaseKit, to get more traffic and targetaudience to know BaseKit and visit the website.Also, to relate BaseKit with a high creative, dynamicand competitive Brand all over the world.
OverviewIn such a competitive global market Brands have to findways to stand-out and position themselves.How can Design/creativity contribute?Generating innovative ideas, cost-effective, easy and fast toimplement, communicate and spread both Brand Values (internal)and Character (external).
The first and biggest worldwideOnline FIFA Tournamentbetween creative industries.
SWOT analysis Strengths Weaknesses . Positioning BK into a new and . Olympics - London | 2012 potential business sector - Sports . Internet connection speed . Generate engaging content . Putting side-by-side BK with high . Possibility of generating great and standards brands like: DDB, JWT, DD9. free advertising and PR . Schedule the game: time zone . Track more visitors to BK site . Encourage teams to build websites with BK editor (sport templates) . Team Spirit Opportunities Threats . Creepiest Office Competition . Agencies don’t play FIFA . FIFA World Cup 2014 . Agencies don’t want to liberate time for . Midia Cup employes to play . Copyrighting Issues 1
ChartAudience Flow Followers BKpro 1 Community Facebook Blog Creative 2 Agencies Twitter Social Media 3 Channels Magazines Followers 2
Criteria of SelectionTarget the correct audienceHigh competitive companies.That are used to enrolle challanges of this nature.High influence in the social media.ReferenceMídia’s Cup, Brazil 2011 - Sponsored by the Sport TV.16 creative agencies in competition:Young & Rubicam, Ogilvy, McCann, Talent, TBWA, Saatchi & Saatchi, etc... 3
Promoting the event1- Website 1.1 Submissions open 1.2 Competition - league news, winners, schedule of the games2- Emails, newsletters3- Social Media - Facebook Apps / Twitter /…4- By post - send a kit from BaseKit5- Infographics 5.1 How to enter in the competition without having an Xbox? 5.2 (...)6- Others, for example: 6.1 - New job positions available at BaseKit Description: FIFA’12 Players| Apply now!! 7
Website FlowFirst sketches1- What is this challenge ABOUT 1.1- User LIKE and want to ENTER in the competition 1.1.2- user SHARES that entered in the competition and might want to challenge/invite other agencies to play with. 1.2- User LIKE but doesn’t have an Xbox - FAQ’s 1.3- User leaves the website2- Encourage to CREATE A QUICK AND EASY WEBSITE to promote his team 2.1- special offer / special package3 - Schedule of games4 - Font-Page | News, reviews of the games5 - Terms and Conditions applied to the competition*Central to engage the users 8