Base kit app

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Base kit app

  1. 1. Re-Branding BaseKit 2011
  2. 2. ReBranding BaseKit 2011 Overview Basekit is an online website builder that simplifies the way the world makes websites. It is now present in a global market, including Brazil, Latin-America, Spain, France, United Kingdom and Germany. Challenge Evolving in a very positive way, basekit is now in a major transition with the release of the latest version of the online editor. Because of this, BaseKit found that this would be the best opportunity to make some adjustments in their image and adaptation to current reality. Solution The idea of the logo came up from the balance between the etymological definition of words base + kit and the conclusions taked from the branding workshop. Was explored to show the sense of fundamentalism, the “root” that grows in a positive direction, as a set, a conjunct, also without forgetting that it is a digital company, with sense of commitment and trustful to their clients. The image resulted pretend to be versatile to the distinct audience that varies between web designers, students but also business. The logo was build to allow for Future evolutions.
  3. 3. ReBranding BaseKit 2011 basekit Before After Base + Kit | Definition Base (noun) > bottom, fundamental, basis, foundation Base (botany) > point of attachment, root Something before, first, fundamental - like happens in the makeup -- Kit (noun) > collection of tools, contents, set Kit as a tool - collection of tools - objects Kit as a team - collection of efforts - people
  4. 4. Re-Branding BaseKit 2011 Symbol | Construction
  5. 5. ReBranding BaseKit 2011Symbol | ConstructionStage 1 | getting into the shape process digital, direction, parts as a whole kit
  6. 6. ReBranding BaseKit 2011Symbol | ConstructionStage 2 | concept growing, directionbase, ground, fundamental 90º 90º point of attachment kit
  7. 7. ReBranding BaseKit 2011Symbol | ConstructionStage 3 | balance 45º 45º
  8. 8. Re-Branding BaseKit 2011 New Logo + Favicon
  9. 9. ReBranding BaseKit 2011New Logo basekit basekitFavicon 17px 17px
  10. 10. Re-Branding BaseKit 2011 Colours
  11. 11. ReBranding BaseKit 2011New Logo basekit B&WColoursblue > for solid leadershipgreen > for caring growth basekit Pantone Solid Coated5535C 321C 376C 555C 32 56 103 140 39 RGB basekit 53 198 120 35 57 63 138
  12. 12. Re-Branding BaseKit 2011 Typography
  13. 13. ReBranding BaseKit 2011Typography basekit aller light (regular) aller regularAller aller (regular) aller (bold)Designed by: Dalton Maag Ltd ABCDEFghijKLMNopqRsTuvWxyz ABCDEFghijKLmNOpqrSTuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890ABCDE abcde 12345 aller light (regular) aller italicABCDE abcde 12345 ABCdEFGhIjKLmnoPqRSTUvWxyz abcdefghijklmnopqrstuvwxyz ABCDEfghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyzABCDE abcde 12345 1234567890 1234567890
  14. 14. ReBranding BaseKit 2011Background basekit
  15. 15. ReBranding BaseKit 2011Background basekit
  16. 16. ReBranding BaseKit 2011Background basekit
  17. 17. ReBranding BaseKit 2011Background basekit

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