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Abstract: The increasing availability of data from our transport services, combined with ubiquitous smartphone use, creates unprecedented opportunities to realise the potential of Intelligent Transport Systems to make moving around cities faster, simpler and more convenient. The European Cloud Marketplace for Intelligent Mobility (ECIM), an EC-Funded project aims to deliver on the promise of ITS through a solution that combines a flexible, easy-to-use Cloud Platform with a single front-end user experience that replaces the 50 transport apps cluttering up your phone with a single interface. This paper examines the development challenges and future opportunities which ECIM’s development has highlighted and points the way to future developments that can improve the delivery of ITS for smart cities everywhere. Finally, the paper will conclude that to deliver true ITS, Smart Cities need to focus not on Integration but Federation of their Transport Services.