Tourism, open data and semantic web for a customer centric approach

2,110 views

Published on

How to target contents in a Customer Centric Approach, in leasure tourism, with open data and semantic web.

Published in: Technology, Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,110
On SlideShare
0
From Embeds
0
Number of Embeds
462
Actions
Shares
0
Downloads
21
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Qual'è la motivazione ? Per affari o per leasure ?
  • Canali di vendita diretti senza passare dai vari expedia. La crescita del canale passa attraverso questi diversi canali. Il servizio si deve mantenere a lungo termine.
  • La motivazione genera un'acquisto d'impulso.
  • La motivazione genera un'acquisto d'impulso.
  • Interoperabilità, che garantisce la sostenibilità delle soluzioni
  • Attrattore turistico
  • Enfatizzare la comunicazione macchina-macchina
  • Il grafo garantisce l'interoperabilità fra sistema, con dizionari condivisi e sistemi che generano revenues, l'unico che garantisce la sostenibilità.
  • Tourism, open data and semantic web for a customer centric approach

    1. 1. <ul><li>TEAM 2 </li></ul><ul><li>Tecnologie di rete e forme di innovazione </li></ul><ul><li>a servizio degli Iat </li></ul>
    2. 2. Interoperabilità fra sistemi informativi disomogenei e innovazione strategica nella gestione delle risorse culturali. Gian Luca Farina Perseu CEO
    3. 3. MOTIVATION Business Leasure
    4. 4. CUSTOMER CENTRIC APPROACH OBJECTIVES Converts LOOKERS into BOOKERS Generates SMEs economic growth Service sustainability
    5. 5. CONSTRAINTS Time Budget
    6. 6. LEASURE TRAVEL MOTIVATION LifeStyle - Cultural Activities - Events Social Spiritual
    7. 7. MOTIVATION How to generate the conversion into a booking ?
    8. 8. MOTIVATION Targeted Content Customer Profiling Micro-Tourism Proposal eTravel Integration
    9. 9. TARGETED CONTENT How to generate ?
    10. 10. TARGETED CONTENT Interoperability Open/Public Data Linked Data Semantic Web (Web 3.0)
    11. 11. Example: MUSEOTORINO http://www.museotorino.it/api WEB SERVICES
    12. 12. Example: MUSEOTORINO http://www.museotorino.it/api/ search/entity/card/catalog/theme?json={limit:0,properties: [subtype],matching_string:focus}
    13. 13. TARGETED CONTENT Tim Berners Lee in late 2007 (source: http://dig.csail.mit.edu/breadcrumbs/node/215-2007-11-21 ) I’ll be thinking in the graph. My flights. My friends. Things in my life. My breakfast. What was that? Oh, yogourt, granola, nuts, and fresh fruit, since you ask.
    14. 14. TARGETED CONTENT Open/Public Data Linked Data Semantic Web Interoperability consumed published as in form of
    15. 15. TARGETED CONTENT Torino Born, 10 August 1810 Die, 6 June 1861 VISIT Position VISIT 1°Cavour’s government (1852-1855) 2°Cavour’s government (1855-1859) Cavour Park Position 1°Cavour’s Italian government (1861) 3°Cavour’s government (1860-1861) READ 2° level correlation !
    16. 16. SEMANTIC WEB
    17. 17. SEMANTIC WEB
    18. 18. SEMANTIC WEB (Web 3.0)
    19. 19. SEMANTIC WEB (Web 3.0) <ul><li>CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries  </li></ul><ul><li>AudioObject, ImageObject, VideoObject </li></ul><ul><li>Event </li></ul><ul><li>Organization </li></ul><ul><li>Person </li></ul><ul><li>Place , LocalBusiness, Restaurant ... </li></ul><ul><li>Product, Offer, AggregateOffer </li></ul><ul><li>Review, AggregateRating </li></ul><ul><li>Place </li></ul><ul><ul><li>AdministrativeArea </li></ul></ul><ul><ul><li>CivicStructure </li></ul></ul><ul><ul><li>Landform </li></ul></ul><ul><ul><li>LandmarksOrHistoricalBuildings </li></ul></ul><ul><ul><li>LocalBusiness </li></ul></ul><ul><ul><li>Residence </li></ul></ul><ul><ul><li>TouristAttraction </li></ul></ul>
    20. 20. SEMANTIC WEB & INTEROPERABILITY schema.org has created an extension mechanism that lets webmasters and developers extend our existing schemas . When you extend our schemas and use these extensions to mark up your data, search applications can at least partially understand your markup and use the data appropriately. Development Coordination
    21. 21. SEMANTIC WEB & INTEROPERABILITY Development Coordination Common and controlled Dictionaries Common Tagging Procedures Common Linkage Rules
    22. 22. RECOMMENDATIONS Use of Web 3.0 as systems interoperability enabler Coordination in standards definitions and development Liaison with international standardization bodies eTravel platforms integration
    23. 23. Thank You. www.21-style.com www.21-style.com/blog www.farinaperseu.com www.museotorino.it schema.org www.w3c.org

    ×