Building a business
 website in 20 steps
     A no-tech guide to doing business online




Will Rowan | TheCustomer


    ...
2
2
2
3
3
3
4
Your content manger should be:

1 Easy as pie to write
  - wysiwyg, plugin, drag & drop
2 Easy to read
  - conventional la...
Don’t sweat the design


Being utterly
conventional makes
your site easier to use




                          5
Login

Logo                                 Search



                             About   FAQ      Contact


   Don’t swe...
Login

Logo                                 Search




       Why   Choose    Us    About   FAQ      Contact


   Don’t sw...
Login

     Logo                                 Search




            Why   Choose    Us    About   FAQ      Contact


W...
Login

     Logo                                    Search




            Why   Choose    Us    About       FAQ       Con...
Login

                     Logo                                      Search




                            Why   Reputat...
Login

                     Logo                                      Search




                            Why   Reputat...
6
6
1           2            3

 Reads     Relates     Matches to
 your     content to    search
content   databases     queri...
1            2             3

 Reads      Relates     Matches to
 your      content to    search
content    databases     ...
7
7
7
7
8
8
Your content should be:

1 Current
  “What’s happening now?”
2 Easy to find
  Write using top search terms
3 Sociable
   In...
9
Search engines thrive on
fresh, user-friendly content
            Reuse, Recycle, Repurpose
 Text

 Pictures

 Video
 Audi...
Search engines thrive on
fresh, user-friendly content
            Reuse, Recycle, Repurpose
 Text       tweet, blog, newsl...
Search engines thrive on
fresh, user-friendly content
            Reuse, Recycle, Repurpose
 Text       tweet, blog, newsl...
Search engines thrive on
fresh, user-friendly content
            Reuse, Recycle, Repurpose
 Text       tweet, blog, newsl...
Search engines thrive on
fresh, user-friendly content
            Reuse, Recycle, Repurpose
 Text       tweet, blog, newsl...
10
10
10
10
70%   30%




            10
70%          30%


      140%




                   10
10
10
10
10
Steps to grow profitable PPC

               1 Start small
2 Test, measuring Return on Investment
        3 Roll-out succes...
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20todo The Web For Small Business 4 Myths

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20todo.com builds a small business website in 20 simple steps. It blows open 4 myths: 1) Putting a business on the web needs tech skills 2) High search rankings cost money 3) Social networking wastes time 4) It's hard for businesses to make profit online. No, no, no and no.

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20todo The Web For Small Business 4 Myths

  1. 1. Building a business website in 20 steps A no-tech guide to doing business online Will Rowan | TheCustomer 1
  2. 2. 2
  3. 3. 2
  4. 4. 2
  5. 5. 3
  6. 6. 3
  7. 7. 3
  8. 8. 4
  9. 9. Your content manger should be: 1 Easy as pie to write - wysiwyg, plugin, drag & drop 2 Easy to read - conventional layout, natural language 3 Sociable - easy to share 4
  10. 10. Don’t sweat the design Being utterly conventional makes your site easier to use 5
  11. 11. Login Logo Search About FAQ Contact Don’t sweat the design Being utterly conventional makes your site easier to use 5
  12. 12. Login Logo Search Why Choose Us About FAQ Contact Don’t sweat the design Being utterly conventional makes your site easier to use 5
  13. 13. Login Logo Search Why Choose Us About FAQ Contact What Don’t sweat the design We Do £$£ Being utterly conventional makes your site easier to use 5
  14. 14. Login Logo Search Why Choose Us About FAQ Contact What Don’t sweat the design We Video Intro Do £$£ Being utterly conventional makes Blog Twitter Latest Latest your site easier to use Upcoming Recent events Feedback 5
  15. 15. Login Logo Search Why Reputation Choose Us About FAQ Contact What Don’t sweat the design We Video Intro Product & Service Do £$£ Being utterly conventional makes Blog Twitter Google juice Latest Latest your site easier to use Upcoming Recent events Feedback 5
  16. 16. Login Logo Search Why Reputation Choose Us About FAQ Contact What Don’t sweat the design We Video Intro Product & Service Do £$£ Being utterly conventional makes Blog Twitter Latest Latest your site easier to use Upcoming Recent events Feedback 5
  17. 17. 6
  18. 18. 6
  19. 19. 1 2 3 Reads Relates Matches to your content to search content databases queries 6
  20. 20. 1 2 3 Reads Relates Matches to your content to search content databases queries Natural Build Recycle into Language Reputation Content 6
  21. 21. 7
  22. 22. 7
  23. 23. 7
  24. 24. 7
  25. 25. 8
  26. 26. 8
  27. 27. Your content should be: 1 Current “What’s happening now?” 2 Easy to find Write using top search terms 3 Sociable Invite comment 8
  28. 28. 9
  29. 29. Search engines thrive on fresh, user-friendly content Reuse, Recycle, Repurpose Text Pictures Video Audio 9
  30. 30. Search engines thrive on fresh, user-friendly content Reuse, Recycle, Repurpose Text tweet, blog, newsletter, whitepaper Pictures Video Audio 9
  31. 31. Search engines thrive on fresh, user-friendly content Reuse, Recycle, Repurpose Text tweet, blog, newsletter, whitepaper Pictures Flickr, Facebook, Tweetpic Video Audio 9
  32. 32. Search engines thrive on fresh, user-friendly content Reuse, Recycle, Repurpose Text tweet, blog, newsletter, whitepaper Pictures Flickr, Facebook, Tweetpic Video YouTube, Vimeo: Slideshare Audio 9
  33. 33. Search engines thrive on fresh, user-friendly content Reuse, Recycle, Repurpose Text tweet, blog, newsletter, whitepaper Pictures Flickr, Facebook, Tweetpic Video YouTube, Vimeo: Slideshare Audio iTunes 9
  34. 34. 10
  35. 35. 10
  36. 36. 10
  37. 37. 10
  38. 38. 70% 30% 10
  39. 39. 70% 30% 140% 10
  40. 40. 10
  41. 41. 10
  42. 42. 10
  43. 43. 10
  44. 44. Steps to grow profitable PPC 1 Start small 2 Test, measuring Return on Investment 3 Roll-out successful tests 10
  45. 45. 11
  46. 46. 11
  47. 47. 11

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