2020 Social Five Reasons Why Business Is Social

2020 Social
2020 Social2020 Social
2020 Social
Because Business is Social




       
       
Who Are We
            Connecting                     Solving                       Building
            people                         problems                      relationships

Sunil Agarwal                  Gaurav Mishra                 Dave Evans
Managing Director              CEO                           Consulting Director
IITD, IIMA, MD of 20:20        IIMB, TAS, Yahoo! Fellow      Author of ‘Social Media
Media                          at Georgetown                 Marketing: An Hour a Day’



                          Enabling                        Designing
                          innovation                      applications

              Gautam Ghosh                  Upasana Taku
              Consultant                    Consultant
              XLRI, Tech HR,                Stanford, PayPal
              Organizational                Product Management
              Development
What Do We Do
 We build and nurture
 online communities for
 clients

     help them build strong
     long-term relationships


 with customers,
 partners and employees


     to catalyze innovation


 and drive loyalty and
 advocacy.
Five Reasons Why
            Business is Social


        !
             
Consumer    Conversation   Collaboration   Community    Collective
generated                                              Intelligence
 content
Consumer Generated Content
    Your consumers are
    authors, photographers
    and filmmakers, all       Tap into their
    rolled into one.          creativity and ask them
                              to interpret your
                              brand.



                       Have you
                       seen this
        I love these    movie?        My
            chips!                  mobile



                       
                                    phone
                                    sucks!
Conversations
Your customers,
partners and
employees are talking    Listen to them, reach
about you, in public.    out to them, engage
                         them in a two-way
                         conversation.


            Have you
            tried this    Yes! It
              store?      rocks!




                              
Collaboration
People work together
in flow when they
connect with each        Create rich profiles
other as people.         and shared workspaces
                         to enable people to
                         help each other.


            How do I
             fix this   Let me tell
            problem?     you how!




                             
Community
Communities come
together around a
shared social object: a        Build and nurture a
lifestyle, cause or            community platform
passion.                       around a social object
                               that is bigger than your
                               brand.



                      I love
                       road
  I love              trips!               I love my
 travel!                                       car!




     
Collective Intelligence
 Customers, employees
 and partners can give     Observe their behavior,
 you new ideas and         ask them for their
 insights.                 ideas, recognize and
                           reward them for their
                           contribution.



                    Here’s



                                                   !
 Here’s            how we
                                      It worked!
   an             can make
                                      Thank you!
 idea!            it better!




      
Ask Us How
               2020social.com
contact@2020social.com | @2020social on Twitter
  gaurav@2020social.com          dave@2020social.com
  @gauravonomics on Twitter      @evansdave on Twitter


  gautam@2020social.com          upasana@2020social.com
  @gautamghosh on Twitter        @upasanataku on Twitter
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2020 Social Five Reasons Why Business Is Social

  • 1. 2020 Social Because Business is Social   
  • 2. Who Are We Connecting Solving Building people problems relationships Sunil Agarwal Gaurav Mishra Dave Evans Managing Director CEO Consulting Director IITD, IIMA, MD of 20:20 IIMB, TAS, Yahoo! Fellow Author of ‘Social Media Media at Georgetown Marketing: An Hour a Day’ Enabling Designing innovation applications Gautam Ghosh Upasana Taku Consultant Consultant XLRI, Tech HR, Stanford, PayPal Organizational Product Management Development
  • 3. What Do We Do We build and nurture online communities for clients help them build strong long-term relationships with customers, partners and employees to catalyze innovation and drive loyalty and advocacy.
  • 4. Five Reasons Why Business is Social        !    Consumer Conversation Collaboration Community Collective generated Intelligence content
  • 5. Consumer Generated Content Your consumers are authors, photographers and filmmakers, all Tap into their rolled into one. creativity and ask them to interpret your brand. Have you seen this I love these movie? My chips! mobile  phone sucks!
  • 6. Conversations Your customers, partners and employees are talking Listen to them, reach about you, in public. out to them, engage them in a two-way conversation. Have you tried this Yes! It store? rocks!  
  • 7. Collaboration People work together in flow when they connect with each Create rich profiles other as people. and shared workspaces to enable people to help each other. How do I fix this Let me tell problem? you how!  
  • 8. Community Communities come together around a shared social object: a Build and nurture a lifestyle, cause or community platform passion. around a social object that is bigger than your brand. I love road I love trips! I love my travel! car! 
  • 9. Collective Intelligence Customers, employees and partners can give Observe their behavior, you new ideas and ask them for their insights. ideas, recognize and reward them for their contribution. Here’s ! Here’s how we It worked! an can make Thank you! idea! it better! 
  • 10. Ask Us How 2020social.com contact@2020social.com | @2020social on Twitter gaurav@2020social.com dave@2020social.com @gauravonomics on Twitter @evansdave on Twitter gautam@2020social.com upasana@2020social.com @gautamghosh on Twitter @upasanataku on Twitter