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FAF February 2011 webinar


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FAF February 2011 webinar

  1. 1. Maximizing event fundraising success with Blackbaud friends asking friends™<br />
  2. 2. Housekeeping!<br /><ul><li>Please mute your phone while listening. Only unmute when laughing at my jokes
  3. 3. Please do not put the call on hold – hang up and call back to eliminate hold music playing during the session
  4. 4. Optimize Viewing the Event
  5. 5. Hit the F5 key to put the window into full-screen mode
  6. 6. Close all other applications
  7. 7. Increase your computer’s screen resolution</li></ul>Start Menu->Control Panel->Display<br />Settings Tab<br />Increase screen resolution by moving the slide all the way to the ‘More’ side (right)<br />Click Apply and OK<br />
  8. 8. Questions along the way? <br />Please feel free to type your question into the Q&A chat box:<br />
  9. 9. Meet kristin<br /><ul><li>28 years old
  10. 10. Born and raised in Ann Arbor, Michigan
  11. 11. With Blackbaud for 4 years
  12. 12. Started fundraising at age 12</li></li></ul><li>Agenda<br />
  13. 13. Marketplace Size Projections – 2008 to 2014<br />
  14. 14. Why is everybody doing it? <br />Organizations and Participants <br />Provides opportunity for constituents to turn passion into action<br />Moves constituents into the role of fundraiser & ambassadors for your organization<br />Diversifies traditional fundraising efforts, revenue stream<br />Donors <br /><ul><li>My friend asked for my help
  15. 15. I want to support their efforts and help them reach their goal
  16. 16. Donor wants to honor loved ones and be recognized for their support</li></ul>It’s a win-win for you and the community you serve <br />
  17. 17. What do these numbers have in common?<br />$1.3 billion raised<br />17 million participants<br />31 million donors <br />37,000 Events (and counting…)<br />Powered by <br />friends asking friends™<br />
  18. 18. 1. EMPOWER participants to become successful fundraisers<br />2. Extend REACH with built-in, mobile ready social media tools<br />3. MANAGE your events more efficiently<br />Key benefits of Friends asking friends<br />
  19. 19. EMPOWER participants to become successful fundraisers<br />
  20. 20. Did you know…<br />
  21. 21. Signing Up<br />This is an opportunity to learn about your participants<br />Understand participants’ mission connection, interests, and fundraising goals <br />Segment participants into groups depending on level of engagement and goals. Create communication plan accordingly<br />CAUTION: You’ll be tempted to ask lots of questions, but be courteous participants and don’t make the form too long<br />
  22. 22.
  23. 23. Personal E-mail Solicitation<br />Why it works?<br />They are asked by a friend<br />Message from a friend means high response rates<br />E-mail is easiest and least intimidating way to ask.<br />Quick link directing friends to personal page<br />
  24. 24. Online Challenges<br />
  25. 25.
  26. 26. Best Practices: Empowering Participants<br />
  27. 27. Extend REACH with built-in, mobile ready social media tools<br />
  28. 28. Why does social media matter?<br />
  29. 29. Why does social media matter?<br />
  30. 30. Blackbaud Social Media Toolkit<br />Allows event participants to reach more people and share compelling messages<br />
  31. 31. Update facebook status from participant HQ<br />
  32. 32. You can even send a tweet!<br />
  33. 33. Mobile Ready Events<br />E-mail is most popular in US, representing more than 41% of mobile Internet time. That’s up from 37% last year.* <br />Fundraising on the Go!<br />Fundraising is no longer confined to desktops and business hours.<br />Take your events on the road with mobile ready event, personal, team, and individual donation pages. <br />Automatically redirects mobile devices to the corresponding mobile pages to make it easy to donate anywhere. <br />Donation Form<br />Email<br />Confirmation<br />*May 2010 Pew Internet phone survey<br />
  34. 34.
  35. 35. Best Practices: Extending Reach<br />Online success requires an integrated strategy. Always including information about online tools in all your offline efforts.<br />
  36. 36. MANAGE your events more efficiently<br />
  37. 37. Understanding Your Data<br />Helps with creation of fundraising goals. Last year’s achievements become next year’s successes<br />Be better stewards of their participants by tracking:<br />Fundraising activity, interests, goals <br />Number of emails sent, open rate and conversion rate<br />Create and implement personalized retention and cultivation strategies for event participants<br />Year round fundraising plans<br />Move participants up the pyramid<br />Engage with participants at organization events<br />
  38. 38.
  39. 39. Track your progress: Mid-season Core Metrics<br />
  40. 40. What metrics should I track?<br />Participant Behavior<br /><ul><li>Team size and fundraising performance
  41. 41. Number of emails sent
  42. 42. Adoption of facebook badge
  43. 43. Fundraising goal</li></ul>Segments<br /><ul><li>Core segments as defined entering into season
  44. 44. Upon analysis, any segments that pop up different than initial list</li></ul>Overall Event Gauge<br /><ul><li>Donation $ raised
  45. 45. Number of donations received
  46. 46. Number of participants
  47. 47. Source performance
  48. 48. Site traffic
  49. 49. Number of Teams</li></ul>Detailed Participant Metrics<br /><ul><li>Average donation amount
  50. 50. Donation $ / participant
  51. 51. Donation # / participant
  52. 52. Emails sent / participant</li></li></ul><li>Best Practices: Managing Participants<br />
  53. 53. Get creative with independent fundraising events <br />
  54. 54.
  55. 55.
  56. 56.
  57. 57. Ready to get started?<br />Friends<br />Call Blackbaud: 800-443-9441<br />Email Blackbaud:<br />Email me:<br />Asking<br />Friends<br />Blackbaud<br />