Thailand

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Thailand

  1. 2. Thailand <ul><li>What is Thailand? </li></ul><ul><li>- Tai ( ไท ) = &quot; freedom &quot; in Thai language </li></ul><ul><li>Thailand = &quot; the land of freedom &quot; </li></ul><ul><li>- The 'Land of Smiles ' </li></ul>
  2. 3. Thailand Brief Introduction <ul><li>Language: Thai </li></ul><ul><li>Area: 5.1 hundred thousand km2(50) </li></ul><ul><li>Population: 63.4million (21st) </li></ul><ul><li>GDP 2008: $547 billion </li></ul><ul><li>Religion: Theravada Buddhism </li></ul><ul><li>Currency: Baht ( ฿ ) (THB) </li></ul><ul><li>Capital: Bangkok </li></ul><ul><li>Government: </li></ul><ul><li>Parliamentary democracy and Constitutional monarchy </li></ul>The flag : The Emblem :
  3. 4. Location Southeast Asia
  4. 5. History of Thailand 10,000 years ago I nhabitant human Thailand called Siam 1932 1768 First united as one Kingdom Ayutthaya period : consist of 5 dynasties 1900s 1890s B order was drawn
  5. 6. Thailand and The World 1826 First treaty with western world (with UK) F irst started diplomatic relationship with US 1909 S igned The Anglo-Siamese Treaty 1939 1833 F irst called as Thailand
  6. 7. Thailand and The World 1995 1945 Diplomatic relationship between US was picked up 1946 Joined the United Nations + 2004 Southeast Asia Tsunami Accession to World Trade Organization Well respected King Bhumibol Adulyadej was throne 1960s The Vietnam War
  7. 8. A Chronology of modern Thailand Absolute m onarchy turned into constitution monarchy + military rule started NOW 1932 1973 Was ruled by absolute monarch y Democracy replaced military rule Democracy along constitution monarchy
  8. 9. S tudent protested (guise of monks) ↓ Bloodbath G eneral E lection was allowed ↓ D emocratize Thailand M ilitary government once again intervened 1991 Civilian R ule was restarted 1992 General elections without military intervention was successfully held 1999 2007 New constitution was set up G eneral E lection R estored C ivilian G overnment Unstable Democracy and Military I nterventions People's Alliance for Democracy Protest 2008 1976 1988
  9. 10. Implication of Thailand History on Hospitality <ul><li>Long History </li></ul><ul><li>- Heritage Tour </li></ul><ul><li>Vietnam War </li></ul><ul><li>- Boost Tourism in Thailand </li></ul><ul><li>Endless Military Intervention, Bloody coup d'etat & protest </li></ul><ul><li>- Scare Tourists Off </li></ul><ul><li>Southeast Asia Tsunami </li></ul>
  10. 11. Thailand Culture and its influence on Hospitality <ul><li>&quot;Large Power Distance&quot; with hierarchy </li></ul><ul><li>- ∵ A pyramid social system </li></ul><ul><li>limited communication (elementary managerial staff ) </li></ul><ul><li>- However , ∵ Buddhist teaching </li></ul><ul><li>People with higher rank are expected to show respect to lesser create a harmony working environment </li></ul>
  11. 12. Thailand Culture and its influence on Hospitality <ul><li>&quot;High-context&quot; language </li></ul><ul><li>- context > words spoken important </li></ul><ul><li>- miscommunication ( foreign managers staff ) </li></ul>
  12. 13. Thailand Culture and its influence on Hospitality <ul><li>&quot;Masculinity&quot; society </li></ul><ul><li>- Women are discriminated even women right were protected by constitution </li></ul><ul><li>- More men in managerial level </li></ul><ul><li>- Limited number of female staff </li></ul><ul><li>&quot;Collectivism&quot; mindset </li></ul><ul><li>- More about the 'group' than 'me' </li></ul><ul><li>- Team spirit </li></ul>
  13. 14. Customs & Habits <ul><li>Address people by first name </li></ul><ul><li>- induce confusion when checking in western guest </li></ul><ul><li>Direct criticism is not encouraged </li></ul><ul><li>- Loss Face </li></ul><ul><li>- L ow S ervice Q uality C ontrol </li></ul><ul><li>Law </li></ul><ul><li>- Criticism of royal family and / or against the law damaging the king's image </li></ul><ul><li>** difficult for foreign associates to understand & infringe law without notice </li></ul>
  14. 15. Greeting and Body Gesture <ul><li>Greeting </li></ul><ul><li>Male : sawadee krap </li></ul><ul><li>Female: sawadee ka </li></ul><ul><li>Traditional wai </li></ul><ul><li>An explicit way to show respect & break the ice </li></ul>
  15. 16. Greeting and Body Gesture <ul><li>When sitting Keep feet on ground when Never point them at anything/anyone </li></ul><ul><li>When entering a person's home </li></ul><ul><li>Remove shoes </li></ul><ul><li>In temple </li></ul><ul><li>Remove shoes Keep feet away from Buddha image </li></ul><ul><li>Never Touch a person (children) on the head </li></ul><ul><li>** Foreign employee may offend locals unintentionally </li></ul>
  16. 17. Traditions & Festival <ul><li>Songkran Festival ( Thai New Year ) </li></ul><ul><li>Surin E lephant Festival </li></ul><ul><li>Phuket Vegetarian Festival </li></ul><ul><li>Loy Krathong </li></ul>
  17. 18. Songkran Festival ( Thai New Year )
  18. 19. Surin Elephant Festival
  19. 20. Phuket Vegetarian Festival
  20. 21. Loy Krathong
  21. 22. R eligion - Buddhism 95% How many people professes to be Theravada Buddha ?
  22. 23. R eligion - Buddhism <ul><li>Effects : </li></ul><ul><li>D etached view of life </li></ul><ul><li>- less focus on details </li></ul><ul><li>L ack of judgmental attitudes </li></ul><ul><li>V alues respect, quietude, and subtleness </li></ul><ul><li>- facilitate team spirit </li></ul><ul><li>- harmonic working environment </li></ul>
  23. 24. R eligion - Buddhism <ul><li>Believe in Karma & reincarnation </li></ul><ul><li>- lack initiative/motivation </li></ul><ul><li>- n ot encourage killing living things </li></ul><ul><li>- a void extreme behaviors </li></ul><ul><li>- destroy desire is the only way to salvation </li></ul><ul><li>- $$ : little effect in motivating staff little boosting team morale </li></ul>
  24. 25. R eligion - Buddhism <ul><li>Every young man must be a monk for a short period of time </li></ul><ul><li>** some teaching from monastery may pose against capitalistic view in hospitality industry </li></ul>
  25. 26. Food <ul><li>Harmony </li></ul><ul><li>Major ingredients : a quatic animals, plants and herbs </li></ul><ul><li>Buddhist background: large chunks of meat were eschewed </li></ul><ul><li>Cooking methods: stewing and baking, or grilling. </li></ul>
  26. 27. <ul><li>Fresh Juices Hot weather : hard to maintain hygiene quality Problem : Food poisoning </li></ul><ul><li>Generally light/pale in taste </li></ul><ul><li>Tourist do not adapt Hotel : generate more revenue from western style breakfast </li></ul><ul><li>Suit customers’ need </li></ul><ul><li>Avoided : </li></ul><ul><li>Buddhism </li></ul><ul><li>Dishes usually do not kept on display e.g. hanging ducks and chickens </li></ul>Food
  27. 28. Art & Architect
  28. 29. Art & Architect <ul><li>Temple Art </li></ul><ul><li>- Sculpture, Paintings of Buddha image </li></ul><ul><li>Architecture </li></ul><ul><li>- Wats, temples, places of worship </li></ul><ul><li>- Bots, spectacular building inside temple compound </li></ul><ul><li>- Wihan, sermon hall for monks and worshippers </li></ul><ul><li>- Bangkok's Grand Palace </li></ul>
  29. 30. Music <ul><li>Traditional classical Thai music </li></ul><ul><li>Chinese + Indonesian + Indian influences </li></ul><ul><li>Modern music </li></ul>Traditional Thai instruments + Western pop music an exotic flavor of Thai
  30. 31. Attractions <ul><li>Bangkok </li></ul>
  31. 32. Sub-cultural and Trends / <ul><li>Plastic surgery </li></ul><ul><li>Prostitution, Gender Bender & Transsexual </li></ul>
  32. 33. Attractions <ul><li>Chiang Mai </li></ul>
  33. 34. Sub-cultural and Trends <ul><li>Martial Art </li></ul><ul><li>- Thai boxing, Krabi kabong </li></ul><ul><li>Elephant Safari </li></ul>
  34. 35. Attractions <ul><li>Pattaya </li></ul>
  35. 36. Sub-cultural and Trends <ul><li>Resorts Culture </li></ul><ul><li>Tsunami </li></ul><ul><li>Terrorism </li></ul>
  36. 37. Sawadee ka
  37. 38. <ul><li>Chris Baker & Pasuk Phongpaichit (2009) A History of Thailand </li></ul><ul><li>Phil Macdonald & Carl Parkes (2001) The National Geographic Traveller Thailand </li></ul><ul><li>Mead, R. (2004) International Management: Cross-cultural dimensions. 3rd edition. </li></ul><ul><li>(2002)Lonely Planet </li></ul><ul><li>http://www.thailandplasticsurgery.com </li></ul>Reference

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