Natasha Okore A2 Media  Planning and Evaluation
Brief <ul><li>I did promotion package for the release of an album, to include a music promo video, together with two optio...
Target Audience <ul><li>The target audience that I am aiming for is teenagers/young adults </li></ul><ul><li>People who ar...
Pre-Production
Questionnaire <ul><li>I planned a questionnaire and found out what sort of music/music video they prefer. </li></ul><ul><l...
Theme <ul><li>The theme that I wanted to do was nightlife as it is a popular idea to have in music video  </li></ul><ul><l...
Licence <ul><li>I sent an email for permission to use the song ‘Bonkers’ for my project </li></ul><ul><li>Emailed both rec...
Cast/Crew List <ul><li>The cast/crew list </li></ul><ul><li>that I included were </li></ul><ul><li>17-18 year olds that </...
Storyboard <ul><li>I drew my ideas for what </li></ul><ul><li>to do for my actual music </li></ul><ul><li>Video. I include...
The Concept <ul><li>I written of what I would </li></ul><ul><li>add for my music video. </li></ul><ul><li>Different locati...
Ideas and Inspiration <ul><li>The music video  </li></ul><ul><li>‘Galvanize’ gave me </li></ul><ul><li>inspiration because...
Action Plan <ul><li>This was all my planning on my </li></ul><ul><li>project. Some of these did not </li></ul><ul><li>go a...
Post-Production
Filming characters <ul><li>The two characters are  </li></ul><ul><li>clowns being rebellious </li></ul><ul><li>and having ...
Filming shots <ul><li>I filmed inside the car and </li></ul><ul><li>on the bridge to get  </li></ul><ul><li>motorway shots...
Products
Music Video <ul><li>http://www.youtube.com/watch?v=smOBg2JkJCI </li></ul>
CD Cover digipak Inside Front Back
Magazine Advertisement
In what ways does your media product use, develop or challenge forms and conventions of real media products?
The conventions I used in my music video are the clown characters I included which is where I got my inspiration from the ...
<ul><li>In my magazine </li></ul><ul><li>advertisement, the  </li></ul><ul><li>conventions I included </li></ul><ul><li>we...
<ul><li>The album cover including big text so that the audience knows what artist and the album name is.  </li></ul><ul><l...
How effective is the combination of your main product and ancillary texts?
<ul><li>I used the same font  </li></ul><ul><li>throughout my products, </li></ul><ul><li>Century Gothic and </li></ul><ul...
<ul><li>I print screened the  </li></ul><ul><li>image to add it to my </li></ul><ul><li>magazine advertisement </li></ul><...
What have you learned from your audience feedback?
<ul><li>Most of my feedback </li></ul><ul><li>was positive, these </li></ul><ul><li>were the comments  </li></ul><ul><li>f...
<ul><li>The other feedback I got was  </li></ul><ul><li>from the media teacher </li></ul><ul><li>how the lighting wasn’t  ...
<ul><li>The feedback that I got from audience for my ancillary products were: </li></ul><ul><li>The back cover looked good...
How did you use media technologies in the construction and research, planning and evaluation stages?
<ul><li>I used iMovie to edit my music video and clips </li></ul><ul><li>I used Photoshop to edit my magazine advertisemen...
Improvements <ul><li>Add more footage to the video </li></ul><ul><li>Add more special effects to my cover and advertisemen...
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Planning and evalution

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Planning and evalution

  1. 1. Natasha Okore A2 Media Planning and Evaluation
  2. 2. Brief <ul><li>I did promotion package for the release of an album, to include a music promo video, together with two options: </li></ul><ul><li>a cover for its release as part of a digipak (CD/DVD package); </li></ul><ul><li>a magazine advertisement for the digipak (CD/DVD package). </li></ul>
  3. 3. Target Audience <ul><li>The target audience that I am aiming for is teenagers/young adults </li></ul><ul><li>People who are interested in popular music e.g. music charts </li></ul>
  4. 4. Pre-Production
  5. 5. Questionnaire <ul><li>I planned a questionnaire and found out what sort of music/music video they prefer. </li></ul><ul><li>Most of the people preferred mainstream/popular music </li></ul><ul><li>Also most people didn’t mind </li></ul><ul><li>about having special effects </li></ul><ul><li>in a video </li></ul>
  6. 6. Theme <ul><li>The theme that I wanted to do was nightlife as it is a popular idea to have in music video </li></ul><ul><li>This attracts to teenagers </li></ul><ul><li>and young adults as </li></ul><ul><li>they like to have fun </li></ul><ul><li>to and enjoy </li></ul><ul><li>themselves </li></ul>
  7. 7. Licence <ul><li>I sent an email for permission to use the song ‘Bonkers’ for my project </li></ul><ul><li>Emailed both record labels </li></ul>
  8. 8. Cast/Crew List <ul><li>The cast/crew list </li></ul><ul><li>that I included were </li></ul><ul><li>17-18 year olds that </li></ul><ul><li>fitted in the target </li></ul><ul><li>Audience. </li></ul>
  9. 9. Storyboard <ul><li>I drew my ideas for what </li></ul><ul><li>to do for my actual music </li></ul><ul><li>Video. I included what clips </li></ul><ul><li>I would add and the design </li></ul><ul><li>of what the characters </li></ul><ul><li>would look like </li></ul>
  10. 10. The Concept <ul><li>I written of what I would </li></ul><ul><li>add for my music video. </li></ul><ul><li>Different locations </li></ul><ul><li>I would film and what the </li></ul><ul><li>Characters would do. </li></ul><ul><li>The inspiration from </li></ul><ul><li>Chemical Brothers – </li></ul><ul><li>Galvanize </li></ul>
  11. 11. Ideas and Inspiration <ul><li>The music video </li></ul><ul><li>‘Galvanize’ gave me </li></ul><ul><li>inspiration because of the </li></ul><ul><li>clown characters </li></ul><ul><li>included in the music </li></ul><ul><li>video </li></ul>
  12. 12. Action Plan <ul><li>This was all my planning on my </li></ul><ul><li>project. Some of these did not </li></ul><ul><li>go according to plan because </li></ul><ul><li>mainly I couldn’t take pictures </li></ul><ul><li>or film at that time. </li></ul>
  13. 13. Post-Production
  14. 14. Filming characters <ul><li>The two characters are </li></ul><ul><li>clowns being rebellious </li></ul><ul><li>and having fun. The </li></ul><ul><li>face paint I wanted it to be </li></ul><ul><li>bright colours. </li></ul>
  15. 15. Filming shots <ul><li>I filmed inside the car and </li></ul><ul><li>on the bridge to get </li></ul><ul><li>motorway shots as that </li></ul><ul><li>refers to my theme on </li></ul><ul><li>‘nightlife’ </li></ul>
  16. 16. Products
  17. 17. Music Video <ul><li>http://www.youtube.com/watch?v=smOBg2JkJCI </li></ul>
  18. 18. CD Cover digipak Inside Front Back
  19. 19. Magazine Advertisement
  20. 20. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  21. 21. The conventions I used in my music video are the clown characters I included which is where I got my inspiration from the music video ‘Galvanize’ by the Chemical Brothers. I challenged the conventions by using the effects on iMovie ‘adjust colours’.
  22. 22. <ul><li>In my magazine </li></ul><ul><li>advertisement, the </li></ul><ul><li>conventions I included </li></ul><ul><li>were the positive quotes from different newspapers and magazines. I also the date of when the album comes out and the website as that is included as advertising. </li></ul>
  23. 23. <ul><li>The album cover including big text so that the audience knows what artist and the album name is. </li></ul><ul><li>The back I included the </li></ul><ul><li>Copyright text which is </li></ul><ul><li>usually in most album covers </li></ul>
  24. 24. How effective is the combination of your main product and ancillary texts?
  25. 25. <ul><li>I used the same font </li></ul><ul><li>throughout my products, </li></ul><ul><li>Century Gothic and </li></ul><ul><li>Champagne and Limousines </li></ul><ul><li>to make it more professional </li></ul>
  26. 26. <ul><li>I print screened the </li></ul><ul><li>image to add it to my </li></ul><ul><li>magazine advertisement </li></ul><ul><li>and tinted it to the colour </li></ul><ul><li>pink as I wanted it </li></ul><ul><li>eye-catching to the </li></ul><ul><li>audience </li></ul>
  27. 27. What have you learned from your audience feedback?
  28. 28. <ul><li>Most of my feedback </li></ul><ul><li>was positive, these </li></ul><ul><li>were the comments </li></ul><ul><li>from Youtube. </li></ul><ul><li>All the comments </li></ul><ul><li>Were made by 18-23 year old both male and female. </li></ul>
  29. 29. <ul><li>The other feedback I got was </li></ul><ul><li>from the media teacher </li></ul><ul><li>how the lighting wasn’t </li></ul><ul><li>good in my 1 st attempt. So </li></ul><ul><li>I used ‘adjust colours’ on </li></ul><ul><li>iMovie, to make the video more </li></ul><ul><li>cohesive. </li></ul>
  30. 30. <ul><li>The feedback that I got from audience for my ancillary products were: </li></ul><ul><li>The back cover looked good because of the tinted colour purple </li></ul><ul><li>The text stands out </li></ul><ul><li>The use of pictures were good </li></ul><ul><li>Improvements – clearer pictures for inside the digipak </li></ul>
  31. 31. How did you use media technologies in the construction and research, planning and evaluation stages?
  32. 32. <ul><li>I used iMovie to edit my music video and clips </li></ul><ul><li>I used Photoshop to edit my magazine advertisement and cd cover digipak </li></ul>
  33. 33. Improvements <ul><li>Add more footage to the video </li></ul><ul><li>Add more special effects to my cover and advertisements </li></ul>

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