2012 Forest River Forester

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2012 Forest River Forester

  1. 1. Class C Sales TrainingThursday, April 26, 12 1
  2. 2. Forest River, Inc. Division of Berkshire Hathaway, Warren Buffet CEO Enormous buying power One of the largest RV manufacturers in North America Long history of stability, includes companies like...Thursday, April 26, 12 2
  3. 3. our advantages Each division of Forest River is run independently Lean, no multiple layers of management Customer/Dealer input integral to product design Host of standard featuresThursday, April 26, 12 3
  4. 4. ConstructionThursday, April 26, 12 4
  5. 5. Roof construction R-18Thursday, April 26, 12 5
  6. 6. Roof construction R-18 Ceiling MaterialThursday, April 26, 12 5
  7. 7. Roof construction R-18 Ceiling Material Urethane AdhesiveThursday, April 26, 12 5
  8. 8. Roof construction R-18 Ceiling Material 3” EGS Steel Strapping Urethane AdhesiveThursday, April 26, 12 5
  9. 9. Roof construction R-18 1 ½” Aluminum Tube Ceiling Material 3” EGS Steel Strapping Urethane AdhesiveThursday, April 26, 12 5
  10. 10. Roof construction R-18 1 ½” Aluminum Tube High Density Block Foam Molded Duct Ceiling Material 3” EGS Steel Strapping Urethane AdhesiveThursday, April 26, 12 5
  11. 11. Roof construction R-18 1 ½” Aluminum Tube High Density Block Foam Molded Duct Ceiling Material 3” EGS Steel Strapping Urethane AdhesiveThursday, April 26, 12 5
  12. 12. Roof construction R-18 Substrate 1 ½” Aluminum Tube High Density Block Foam Molded Duct Ceiling Material 3” EGS Steel Strapping Urethane AdhesiveThursday, April 26, 12 5
  13. 13. Roof construction R-18 Substrate 1 ½” Aluminum Tube High Density Block Foam Molded Duct Ceiling Material 3” EGS Steel Strapping Urethane AdhesiveThursday, April 26, 12 5
  14. 14. Roof construction R-18 Full Walk On One Piece Fiberglass Substrate 1 ½” Aluminum Tube High Density Block Foam Molded Duct Ceiling Material 3” EGS Steel Strapping Urethane AdhesiveThursday, April 26, 12 5
  15. 15. Wall Construction Ours Other Guys R-9.5 R-5.5Thursday, April 26, 12 6
  16. 16. Wall Construction Ours Gel Coat Fiberglass Other Guys R-9.5 R-5.5Thursday, April 26, 12 6
  17. 17. Wall Construction Ours Gel Coat Fiberglass Other Guys R-9.5 R-5.5 Urethane AdhesiveThursday, April 26, 12 6
  18. 18. Wall Construction Ours Gel Coat Fiberglass Other Guys R-9.5 R-5.5 Urethane Adhesive Azdel SuperLite (R-2)Thursday, April 26, 12 6
  19. 19. Wall Construction Ours Gel Coat Fiberglass Other Guys R-9.5 R-5.5 Urethane Adhesive Azdel SuperLite (R-2)Thursday, April 26, 12 6
  20. 20. Wall Construction Ours Gel Coat Fiberglass Other Guys R-9.5 R-5.5 Urethane Adhesive Azdel SuperLite (R-2) 1 ½” Aluminum TubeThursday, April 26, 12 6
  21. 21. Wall Construction Ours Gel Coat Fiberglass Other Guys R-9.5 R-5.5 Urethane Adhesive Azdel SuperLite (R-2) High Density Block Foam 1 ½” 1 ½” Aluminum TubeThursday, April 26, 12 6
  22. 22. Wall Construction Ours Gel Coat Fiberglass Other Guys R-9.5 R-5.5 Urethane Adhesive Azdel SuperLite (R-2) High Density Block Foam EGS Steel Strapping 1 ½” 1 ½” Aluminum TubeThursday, April 26, 12 6
  23. 23. Wall Construction Ours Gel Coat Fiberglass Other Guys R-9.5 R-5.5 Urethane Adhesive Azdel SuperLite (R-2) High Density Block Foam EGS Steel Strapping 1 ½” 1 ½” Aluminum TubeThursday, April 26, 12 6
  24. 24. Wall Construction Ours Gel Coat Fiberglass Other Guys R-9.5 R-5.5 Urethane Adhesive Azdel SuperLite (R-2) High Density Block Foam EGS Steel Strapping 1 ½” Decorative Wall Board 1 ½” Aluminum TubeThursday, April 26, 12 6
  25. 25. Wall Construction Ours Gel Coat Fiberglass Other Guys R-9.5 R-5.5 Urethane Adhesive Azdel SuperLite (R-2) High Density Block Foam EGS Steel Strapping 1 ½” Decorative Wall Board 1 ½” Aluminum Tube 2”Thursday, April 26, 12 6
  26. 26. Wall Construction Ours Gel Coat Fiberglass Other Guys R-9.5 R-5.5 Urethane Adhesive Lauan (R-0.3) Azdel SuperLite (R-2) High Density Block Foam EGS Steel Strapping 1” 1 ½” Decorative Wall Board 1 ½” Aluminum Tube 2” 1 ½”Thursday, April 26, 12 6
  27. 27. 1 1/2” Sidewall Exterior Air Film 0.17 1” Foam Exterior Fiberglass 0.31 Wood Paneling 0.13 Block Foam 4.17 The Competition Wall Board 0.13 Inside Air Film 0.68 5.59 R-Value (max)Thursday, April 26, 12 7
  28. 28. 2” Sidewall 71% Exterior Air Film 0.17 1 1/2” Foam Exterior Fiberglass 0.31 -Value Azdel SuperLite 2 Higher R Our Sidewall Block Foam 6.26 Wall Board 0.13 Inside Air Film 0.68 9.55 R-Value (max) 1 1/2” Sidewall Exterior Air Film 0.17 1” Foam Exterior Fiberglass 0.31 Wood Paneling 0.13 Block Foam 4.17 The Competition Wall Board 0.13 Inside Air Film 0.68 5.59 R-Value (max)Thursday, April 26, 12 7
  29. 29. azdel vs. plywood Lauan Plywood 50% Lighter 13lbs per 4x8 sheet Unaffected by Moisture Can Warp, Rot and Mold R-2 Thermal Insulation 0.3 R-Value Excellent Sound Absorption Poor Sound Absorption Excellent Thermal Break Poor Thermal BreakThursday, April 26, 12 8
  30. 30. floor R-8Thursday, April 26, 12 9
  31. 31. floor R-8 Fiberglass Bottom BoardThursday, April 26, 12 9
  32. 32. floor R-8 Urethane Adhesive Fiberglass Bottom BoardThursday, April 26, 12 9
  33. 33. floor R-8 1 ½” Aluminum Tube Urethane Adhesive Fiberglass Bottom BoardThursday, April 26, 12 9
  34. 34. floor R-8 1 ½” Aluminum Tube Urethane Adhesive Fiberglass Bottom Board High Density Block FoamThursday, April 26, 12 9
  35. 35. floor R-8 1 ½” Aluminum Tube Urethane Adhesive Fiberglass Bottom Board High Density Block FoamThursday, April 26, 12 9
  36. 36. floor R-8 Seamless Decking 1 ½” Aluminum Tube Urethane Adhesive Fiberglass Bottom Board High Density Block FoamThursday, April 26, 12 9
  37. 37. floor R-8 Beauflor Seamless Decking 1 ½” Aluminum Tube Urethane Adhesive Fiberglass Bottom Board High Density Block FoamThursday, April 26, 12 9
  38. 38. Beauflor vs. linoleum Traditional Vinyl Flooring Vinyl Back Paper Back, Absorbs Moisture Unaffected by Moisture Mold and Mildew Slip Resistant High Gloss is Slippery When Wet Easy to Repair Curls When Cut Due to Moisture 7 Year Cold Crack Warranty No Cold Crack WarrantyThursday, April 26, 12 10
  39. 39. Forester upgrades Skirt paint Vinyl soft-touch ceiling Recessed glass light fixtures Fiberglass running boards Serta pillow top mattress Fiberglass front capThursday, April 26, 12 11
  40. 40. Forester Upgrades Floor lighting Hidden hinges Cedar lined closets Outside security light Upgraded FabricsThursday, April 26, 12 12
  41. 41. optional leveling system Each cylinder has its own pump and reservoir 10”x10” foot pad Power extend, power retract Fully automatic 24/7 Technical support lineThursday, April 26, 12 13
  42. 42. pre-delivery inspection 20,000 square feet 24-inch per hour rain simulation Pressurized leak test Daily feedback to managers Test drive lanes Dealer/customer viewing lounge In addition to production QCThursday, April 26, 12 14
  43. 43. certified green Waste reduction Use of sustainable materials Recycling and reuse of materials Indoor environmental air quality www.tragreen.comThursday, April 26, 12 15
  44. 44. Roadside assistance Free for the first year Unlimited Road Service RV Technical Assistance RVDA EndorsedThursday, April 26, 12 16

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