The "Cake Boss" Bakery's Recipe for Social Listening

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In this 30-minute webcast, Leo Minervini, chief information officer, Carlo's Bakery, the bake shop in TLC's popular "Cake Boss;" and Mila D'Antonio, editor-in-chief, 1to1 Media, discuss the social customer listening initiatives at the popular bakery and how Minervini capitalized on these initiatives to leverage new opportunities to help acquire new customers and encourage loyalty.

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