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BIGDATA
ByBrittanyDavisandLorriCosentino
1
Ovum 2
Forrester Research Inc 3
Forbes 4
Gartner 5
InsightSquared infographic
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Infographic: Big Data Means Big Business

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The ROI of Data-Driven Marketing. Before making costly investments, organizations want to know how they will affect their business. Forward-thinking business leaders are leveraging Big Data and analytics to measure the impact of their marketing endeavors. Go here to read the full article: http://bit.ly/1dTWIFl

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Infographic: Big Data Means Big Business

  1. 1. BIGDATA ByBrittanyDavisandLorriCosentino 1 Ovum 2 Forrester Research Inc 3 Forbes 4 Gartner 5 InsightSquared infographic With all the complex data sets produced by customers from across all channels streaming into an organization, companies are realizing Big Data means big business. Big data creates a demand for more information management. With the amount of data increasing annu- ally, business are searching and investing in the best solutions to organize data properly. To read more about the Big Data, go to: "The ROI of Data-Driven Marketing" <http://www-new.insightsquared.com/2012/01/7-facts-about-data-quality-infographic/> Performing data-quality best practices can boost a company’s revenue by 66%. 1 Poor data can cost businesses 20%-35% of their operating revenue. 3 Big Data Means Big Business By 2015, 4.4 million IT jobs globally will be created to support Big Data. Yet the limited application of Big Data in universities and colleges today will contribute to a skills gap. 4 do-not- track 68% said they would use a do-not-track feature if it was easily available on a search engine.1 If an average Fortune 1000 company can increase the usability of its data by just 10%, the company could expect an increase of over $2 billion dollars.5 14% of respondents said they believe Internet companies are honest about their use of personal data.1

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