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Infographic: CRM: You've Come a Long Way Baby

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Over the past 30 years, CRM has transitioned from a database management system into marketing automation, and recently started including social listening components.

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Infographic: CRM: You've Come a Long Way Baby

  1. 1. CRM: You’ve Come a Long Way Baby In 2015, the percentage of companies with cloud CRM delpoyment will rise adove 50% CRM has come far since ACT! introduced the world to a contact management software in 1986. Over the past 30 years, CRM has transitioned from a database management system into marketing automation, and recently started including social listening components. Today it’s moved into the cloud where it continues to integrate more features like customer service and social CRM. Analysts predict CRM will play a key role in further managing organizations’ customer relationships in an effort to build By the end of 2015 the percentage of companies using cloud-based customer relationship management software will increase Source: Gartner Source: Gartner 50% AUGUST 2015: CRM REVOLUTION ByMilaD'AntonioandItzuriBurgos Here’s a look ahead at how CRM will further cement itself as a subset of the customer engagement market. $36 billionby end of 2017. 14.8% reaching above The global social CRM software market will grow at a CAGR of 38.1 %over the period 2014-2019.Source: TechNavio Of organizations are either currently using SaaS solutionsfor horizontal business processes like CRM or are interested in doing so. The CRM software market will grow at compound annual growth rate of Nearl y 70% Source: Forrester

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