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Seattle Propeller Club

Lynne Watanabe
Lynne Watanabe
Lynne WatanabeVP Marketing/Digital Communications / Realtor

Seattle Propeller Club

1 of 12
Lynne Watanabe
Digital Media | MarComm
Volunteer
Seattle Propeller Club
Why Digital Marketing | Communications?
http://www.pewinternet.org/Data-Tools/Download-Data/Trend-Data.aspx
Who uses the Internet?
My “Relevant” Background
• Director of Marketing, Krill Systems, Inc.
(Vessel & fleet monitoring/fuel reports & real-time, preventative analytics)
• University of Washington graduate student,
Masters of Communication, Digital Media
• Company websites | Blogs |Video
• Content creator | Distribution cross platforms
• Current project: EPA social media campaign on addressing
Climate Change questions.
As written in our bylaws, the purpose
of the Propeller Club, Port of Seattle
Chapter, is:
• To promote maritime commerce in the Puget Sound region.
• To support existing maritime businesses and related services
including the American Merchant Marine and the Port of Seattle.
• To encourage the development of new maritime ventures.
• To foster understanding and cooperation in the public and private
sectors with regard to maritime issues.
• To support the objectives and programs of the Propeller Club of the
United States.
Ad

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Seattle Propeller Club

  • 1. Lynne Watanabe Digital Media | MarComm Volunteer
  • 3. Why Digital Marketing | Communications? http://www.pewinternet.org/Data-Tools/Download-Data/Trend-Data.aspx
  • 4. Who uses the Internet?
  • 5. My “Relevant” Background • Director of Marketing, Krill Systems, Inc. (Vessel & fleet monitoring/fuel reports & real-time, preventative analytics) • University of Washington graduate student, Masters of Communication, Digital Media • Company websites | Blogs |Video • Content creator | Distribution cross platforms • Current project: EPA social media campaign on addressing Climate Change questions.
  • 6. As written in our bylaws, the purpose of the Propeller Club, Port of Seattle Chapter, is: • To promote maritime commerce in the Puget Sound region. • To support existing maritime businesses and related services including the American Merchant Marine and the Port of Seattle. • To encourage the development of new maritime ventures. • To foster understanding and cooperation in the public and private sectors with regard to maritime issues. • To support the objectives and programs of the Propeller Club of the United States.
  • 7. To promote maritime commerce & members in the Puget Sound region • LinkedIn (promotion of members/increases value of club/extension of maritime community) • Twitter (promotion of members’ companies/extension to greater community) • Blog (fresh content increases SEO/ranking/easier vs. website) • Facebook (awareness/promotion of club) • All platforms will point to the website http://www.seattlepropellerclub.org/index.html
  • 8. • http://youtu.be/ZVlUwwgOfKw •LinkedIn has 60+ million professionals worldwide, including all Fortune 500 companies. •The global average time spent per person on social networking sites is now nearly five and half hours per month •The active US-Based social network audience grew roughly 29% from 115 million in February 2009 to 149 million in February 2010. Why LinkedIn?
  • 9. Screenshot of LinkedIn Propeller Club Seattle http://www.linkedin.com/groups?about=&gid=3642751&trk=anet_ug_grppro • Seattle Propeller Club Profile URL
  • 10. • Twitter 101 for Business Practices http://business.twitter.com/twitter101 Twitter Seattle Propeller Club Twitter profile: http://twitter.com/#!/SeattlePropClub
  • 11. Next deliverable: Propeller Club Blog: • Upcoming luncheons / Speaker topics / Menu • Spotlight on Board Members/ Executives • Published Press Releases on Events (help press) • Stream live events?
  • 12. Sources: http://www.seattlepropellerclub.org/index.html http://graphics.ms/blog/1133-linkedin-statistics-2010/ http://www.pewinternet.org/Data-Tools/Download-Data/Trend-Data.aspx http://www.newzonfire.com/connected.html LinkedIn: http://www.youtube.com/watch?v=ZVlUwwgOfKw&feature=player_embedded http://www.linkedin.com/nhome/ Twitter Tutorials: Twitter in Plain English: http://commoncraft.com/Twitter Twitter 101 for Business: http://business.twitter.com/twitter101/ Questions? Contact me Lynne Watanabe Krill Systems, Inc. Bainbridge Island, WA 98110 http://www.krillsystems.com/ email: lynne@krillsystems.com LinkedIn: http://www.linkedin.com/in/lynnewatanabe Twitter: http://twitter.com/#!/KrillSystems http://twitter.com/#!/lynnewatanabe

Editor's Notes

  1. I have created a condensed social/digital media proposal (in order to save time). Please let me know if I need to further elaborate on any part of the technologies. I would be most happy to provide supplemental information or links that would explain more in detail.
  2. http://www.pewinternet.org/Data-Tools/Download-Data/Trend-Data.aspx
  3. This is from a survey completed in May 2010.
  4. We can support each of these bylaws utilizing digital media platforms, all are free and accessible.
  5. These are just a suggested start of how Propeller Club can support the bylaws utilizing social/digital media with zero cost (except for volunteer time = mine!). We can begin to communicate to the greater community about our roles in job growth specifically in the PNW and educate other about maritime commerce. By promoting our members we also add value to the club. Our greatest resources in this club are each other; members are here to network and these platforms help extend the communications outside of our monthly meetings (and help us recognize each other via pictures). These tools will help promote our affiliations w/good causes (SeaScouts & Catholic Seamen’s Club). Maritime commerce needs public relations and this is how to do it effectively and cost efficiently.
  6. Blogs are very quick to execute, easy for status updates, searchable, tags, fresh content (vs. website). Websites are good for static locations/addresses & phone numbers. People tend to look at blogs for content because they change more frequently. I can send out content review prior to uploading.