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Presentation Com546

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Presentation Com546

  1. 1. How do people really seek information about others?: Information seeking across Internet & traditional communication channels<br />By<br />Westerman, D., Van DerHeide, B., Klein, K. A., & Walther, J. B. (2008). <br />Presented by Lynne Watanabe<br />
  2. 2. What channels + choices do I make?<br />
  3. 3. think about your TARGET<br />anonymous<br />Non-anonymous <br />Lesser known<br />
  4. 4. first<br />…but <br />
  5. 5. URT<br />Uncertainty Reduction Theory<br />
  6. 6. …sorry for the onion analogy<br />
  7. 7. Subsequent research shown to expand URT to dating relationship<br />
  8. 8. You’ve Got…<br />Just one channel<br />
  9. 9. ICT Succession Theory(Info. Comm. Tech) at WorkStephens 2007<br />
  10. 10. Game Time!<br />
  11. 11. Study Conclusions:<br />Indiv. more likely to use channels which allow them to maintain anonymity when seeking info about a less-known target.<br />When seeking info about ‘well-known’ target, indiv. is more likely to use channels which can ID them.<br />Social Networking Tools are fav. for both ID & unID.<br />
  12. 12. <ul><li>Slide 1-6, 8, 9 from Flickr
  13. 13. Slide 7 from http://www.newzonfire.com/connected.html</li></ul>Presentation by: Lynne Watanabe<br />Credits: <br />

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