It’s core assumption: People’s primary concern when meeting each other is to reduce uncertainty about themselves and each other to INCREASE Predictability about each other’s Behavior. As an example…
Example: Univ professors reputationIt’s an on going proces; increasing/decreasing levels of uncertainty
Subsequent research has shown to expand URT to DATINGNormally: INCREASED Level of communication DECREASES Level of Uncertainty…but not for this guy!
example of the different URTs: Basic friendship/possible romantic/romanticWhen Harry Met Sally / You Got Mail (’88)
Big landscape (big picture) vs. Tools Process!Channels are used as a process vs. indiv channels used separatelyWork model: Had to Quantify it by org task & inter-relations goals btwnppl
How do people really seek information about others?: Information seeking across Internet & traditional communication channels<br />By<br />Westerman, D., Van DerHeide, B., Klein, K. A., & Walther, J. B. (2008). <br />Presented by Lynne Watanabe<br />
Study Conclusions:<br />Indiv. more likely to use channels which allow them to maintain anonymity when seeking info about a less-known target.<br />When seeking info about ‘well-known’ target, indiv. is more likely to use channels which can ID them.<br />Social Networking Tools are fav. for both ID & unID.<br />