Search & Social Marketing firm for France & Europe      www.1ere-position.fr - www.1ere-position.com        All you need t...
Internet users in France                           2
online French users and internet access                            37.5 million Internet users in July 2010               ...
Online French users and internet access   A typical French internet user is a man (51,4%),   between the ages of 35-49 yea...
The french onlineadvertising market                     5
Online Communication Market GrowthStill growing +9% in 2010 - +10% projected in 2011                                      ...
FR Online Market – Spending and Trends   50% goes to Search Marketing for 960 millions €, +9% vs 2009Source : Etude CPA S1...
Search engine statisticsin France                           8
Search Engines market share: Google is the king  Google is #1 and represent 91.5% of the search trafic in FranceBing progr...
E-commerce in France                       10
Remote sales Market : Online & offline     Remote sales increase (+17%) at 30.4 billions in 2009       More than 80% are o...
Focus on Internet consumers                                              #1 Travel                                        ...
Top websites by visitorsand audience in France                           13
Top e-commerce websites by unique visitor                        Most visited ecommerce websites                 by millio...
The use of Facebook &twitter and the key figuresin France                              15
Facebook statistics and audience              21 millions of users, 57% older than 35 years old                           ...
twitter statistics and audience                1 million of users, 84% older than 25 years old                            ...
5 key points to developvisibility in France                          18
5 Keypoints to developp ebusiness in France  1 – Offer great product/service for french people  2 - Get a local domain nam...
Search & Social Marketing firm for France & Europe      www.1ere-position.fr - www.1ere-position.com       Feel free to sh...
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Search marketing & Social Marketing Statistics France

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All you need to know about Search Engine Marketing & Social Media Marketing in France provided by 1ère Position Search & Social Company since 1999 : http://www.1ere-position.com

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Search marketing & Social Marketing Statistics France

  1. 1. Search & Social Marketing firm for France & Europe www.1ere-position.fr - www.1ere-position.com All you need to know about Search Marketing & Social Marketing in France Search Engines Strategies New York 2011 #sesny Digital Google Google Social Web Marketing SEO Adwords Media Analytics Paris Lyon Le Bourget du Lac (head) +331 53 25 15 75 +334 37 48 04 26 +334 79 25 39 60 paris@1ere-position.fr lyon@1ere-position.fr savoie@1ere-position.fr twitter.com/1erePosition
  2. 2. Internet users in France 2
  3. 3. online French users and internet access 37.5 million Internet users in July 2010 +13% compared to July 2009 Represent 70% of the French population Broadband at home reached 96.9% of the online population +18% compared to July 2009Source : Jdnet1 & Jdnet2 3
  4. 4. Online French users and internet access A typical French internet user is a man (51,4%), between the ages of 35-49 years old (28.7%) following by the 50 to 59 yo (20%), a socio high professional (32%) who spend 90 € per purchase (~125 US$) online (78%) by credit card (83%). But he doesn’t speak english! (unfortunatly)Source : Observatoire des Usages Internet, Médiamétrie, FEVAD, JDnet 4
  5. 5. The french onlineadvertising market 5
  6. 6. Online Communication Market GrowthStill growing +9% in 2010 - +10% projected in 2011 6
  7. 7. FR Online Market – Spending and Trends 50% goes to Search Marketing for 960 millions €, +9% vs 2009Source : Etude CPA S1 2010 – Cap Gemini - SRI 7
  8. 8. Search engine statisticsin France 8
  9. 9. Search Engines market share: Google is the king Google is #1 and represent 91.5% of the search trafic in FranceBing progresses the most: +15% in a month with a increase of 3,4%Source : Baromètre Janvier 2011 AT Internet Institute 9
  10. 10. E-commerce in France 10
  11. 11. Remote sales Market : Online & offline Remote sales increase (+17%) at 30.4 billions in 2009 More than 80% are online sales, +25% growingSource : FEVAD 11
  12. 12. Focus on Internet consumers #1 Travel #2 Services #3 Technology products #4 Cultural products #5 Clothing #6 House #7 Health #8 Finance #9 Games #10 FoodSource : www.journaldunet.com 12
  13. 13. Top websites by visitorsand audience in France 13
  14. 14. Top e-commerce websites by unique visitor Most visited ecommerce websites by millions of unique visitors - First quarter 2010Source : FEVAD 14
  15. 15. The use of Facebook &twitter and the key figuresin France 15
  16. 16. Facebook statistics and audience 21 millions of users, 57% older than 35 years old Translation and localization in frenchSource : Google AdPlanner – February 2011 16
  17. 17. twitter statistics and audience 1 million of users, 84% older than 25 years old Translation and localization in frenchSource : Google AdPlanner – February 2011 17
  18. 18. 5 key points to developvisibility in France 18
  19. 19. 5 Keypoints to developp ebusiness in France 1 – Offer great product/service for french people 2 - Get a local domain name .fr 3 – Provide localized & relevant content in true french 4 – Host the website in France (or get an IP localized FR) 5 - Find the right french partner agency, find out about us! 19
  20. 20. Search & Social Marketing firm for France & Europe www.1ere-position.fr - www.1ere-position.com Feel free to share this presentation as it and make/improve your own for your country. If you do it please email me to link to it. David Degrelle davidd@1ere-position.fr twitter.com/1ereposition Digital Google Google Social Web Marketing SEO Adwords Media Analytics Paris Lyon Le Bourget du Lac (head) +331 53 25 15 75 +334 37 48 04 26 +334 79 25 39 60 paris@1ere-position.fr lyon@1ere-position.fr savoie@1ere-position.fr twitter.com/1erePosition

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