1&1 – New Top Level Domains

What are the new top-level domains?

® 1&1 Internet Inc. 2013

Page 1
What are the new top-level domains (TLDs)?

 A new realm of domain extensions for businesses and
consumers

 700+ option...
Focus areas for new TLDs (a few examples)
Technology

Industry

Location

Hobby

.web

.shop

.nyc

.music

.blog

.doctor...
What is the purpose of new TLDs?

Large
demand and
little supply of
.com domain
names

Chance to
differentiate a
business ...
Example: Hotel in New York City

 Challenge: Most ideal domain name is already taken as
a .com

 Solution: New options w...
10 most popular new TLDs

.web

.news

.inc

.app

.blog

.tech

.online

.site

.shop

.mobile
*According to 1&1’s pre-re...
Staying updated with 1&1’s Pre-Reservation tool
www.1and1.com/new-top-level-domains

 Pre-reserve your desired domain nam...
Thank you for your attention!

To learn more about new TLDs, visit:
www.1and1.com/new-top-level-domains
® 1&1 Internet Inc...
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Understanding New Top-Level Domains with 1and1

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Confused about new top-level domains? In this presentation, we explain what they are, the purpose of nTLDs, examples and the most popular extensions based on pre-reservations. Visit https://www.1and1.com/new-top-level-domains for more information, to pre-reserve a new TLD, and to stay up-to-date with the latest news and developments.

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Understanding New Top-Level Domains with 1and1

  1. 1. 1&1 – New Top Level Domains What are the new top-level domains? ® 1&1 Internet Inc. 2013 Page 1
  2. 2. What are the new top-level domains (TLDs)?  A new realm of domain extensions for businesses and consumers  700+ options  More customized domain names  Covers multiple categories  New TLDs will be launched over the next few years  First TLD will be available as early as late 2013 ® 1&1 Internet Inc. 2013 Page 2
  3. 3. Focus areas for new TLDs (a few examples) Technology Industry Location Hobby .web .shop .nyc .music .blog .doctor .boston .art .tech .consulting .miami .football .email .restaurant .vegas .sports ® 1&1 Internet Inc. 2013 Page 3
  4. 4. What is the purpose of new TLDs? Large demand and little supply of .com domain names Chance to differentiate a business from competitors New opportunities for SBs to acquire their desired domain name ® 1&1 Internet Inc. 2013 Increase brand security online Develop domain portfolio Improved search engine visibility Page 4
  5. 5. Example: Hotel in New York City  Challenge: Most ideal domain name is already taken as a .com  Solution: New options with the new top level domains  .hotel  .nyc  .booking  .vacations  .room ® 1&1 Internet Inc. 2013 Page 5
  6. 6. 10 most popular new TLDs .web .news .inc .app .blog .tech .online .site .shop .mobile *According to 1&1’s pre-reservation tool as of October 2013 ® 1&1 Internet Inc. 2013 Page 6
  7. 7. Staying updated with 1&1’s Pre-Reservation tool www.1and1.com/new-top-level-domains  Pre-reserve your desired domain name  Receive email updates on the new TLD process and developments  First come, first served basis  No cost  No obligation to purchase the domain when it is available ® 1&1 Internet Inc. 2013 Page 7
  8. 8. Thank you for your attention! To learn more about new TLDs, visit: www.1and1.com/new-top-level-domains ® 1&1 Internet Inc. 2013 Page 8

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