1&1 – Top-Level Domains

What are the differences between domain
extensions?

® 1&1 Internet Inc. 2013

Page 1
The top-level domain (TLD) options

Understanding the differences between the various types of
TLDs is essential for busin...
Generic Top-Level Domains

 Most recognizable domains
 Often assumed by consumers before other TLDs
 Some are restricte...
New Top-Level Domains

 700+ domain released over next two years
 Covers topics like technology, business, hobby and
loc...
Sponsored Top-Level Domains

 Domains regulated by third party organizations who
place restrictions on registration

 Bu...
Country-Code Top-Level Domain

 Reserved for residents of the chosen country
 Ideal for businesses with a strong focus o...
Thank you for your attention!

To learn more about new TLDs, visit:
www.1and1.com/new-top-level-domains
® 1&1 Internet Inc...
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The Difference Between Various Domain Extensions

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Understanding the differences between the various types of TLDs is essential for businesses to accurately choose one that will help increase online marketing success, brand recognition and website traffic. In this presentation, we explain the most important differences and some business opportunities arising with the new top-level domains.

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The Difference Between Various Domain Extensions

  1. 1. 1&1 – Top-Level Domains What are the differences between domain extensions? ® 1&1 Internet Inc. 2013 Page 1
  2. 2. The top-level domain (TLD) options Understanding the differences between the various types of TLDs is essential for businesses to accurately choose one that will help increase online marketing success, brand recognition and website traffic. Generic Top-Level Domains (gTLDs) New Top-Level Domains (New TLDs) Sponsored Top-Level Domains (sTLDs) Country Code Top-Level Domains (ccTLDs) ® 1&1 Internet Inc. 2013 Page 2
  3. 3. Generic Top-Level Domains  Most recognizable domains  Often assumed by consumers before other TLDs  Some are restricted and require eligibility to register Unrestricted gTLD • .COM • .NET • .ORG • .INFO Restricted gTLD • .BIZ • .NAME • .PRO ® 1&1 Internet Inc. 2013 Page 3
  4. 4. New Top-Level Domains  700+ domain released over next two years  Covers topics like technology, business, hobby and location  New opportunities for businesses to build context to their online identity and acquire their desired domain name  For more information, visit: www.1and1.com/new-top-level-domains ® 1&1 Internet Inc. 2013 Page 4
  5. 5. Sponsored Top-Level Domains  Domains regulated by third party organizations who place restrictions on registration  Builds credibility and trust  Approval process is often lengthy Examples United States Government Members of the airtransport industry Post-secondary institutions recognized by the US Department of Education United States Military ® 1&1 Internet Inc. 2013 Page 5
  6. 6. Country-Code Top-Level Domain  Reserved for residents of the chosen country  Ideal for businesses with a strong focus on local clientele  Helps separate the business from possible international competitors  Some ccTLDs have been released to reach an international appeal .US .CA .CO.UK .DE .ES .MX .PL .IT .FR ® 1&1 Internet Inc. 2013 Page 6
  7. 7. Thank you for your attention! To learn more about new TLDs, visit: www.1and1.com/new-top-level-domains ® 1&1 Internet Inc. 2013 Page 7

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