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O Que Faz Um Bom Post? 6 Coisas.

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O grande desafio de um criador de conteúdos? Ter qualidade.

Mas o que faz um bom post? Não é uma ciência exacta, mas há 6 princípios pelos quais te podes guiar.

QUERES SABER MAIS?

Vídeo completo:
afonsomalheiro.com/BomPost

SABER MAIS:

Se, depois do vídeo, quiseres saber mais, aqui tens uns links:

-

SUPER COLECÇÃO DA PRO BLOGGER SOBRE ESCREVER BONS BLOGS
https://problogger.com/how-to-write-great-blog-content/

INFOGRÁFICO DO HUBSPOT: "Create the perfect social media post"
https://blog.hubspot.com/marketing/create-perfect-social-media-post-infographic

"5 Secrets of Super Successful Video Marketing"
https://digitalmarketinginstitute.com/blog/5-secrets-super-successful-video-marketing

Published in: Marketing
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O Que Faz Um Bom Post? 6 Coisas.

  1. 1. O QUE FAZ UM BOM POST
  2. 2. A N T E S D E C O M E Ç A R M O S . . . A F O N S O M A L H E I R O M A I O 2 0 1 7 • O L Á , S O U O A F O N S O M A L H E I R O . . . E S T E - - > • T E N H O F O R M A Ç Ã O E M G E S T Ã O E E M M A R K E T I N G D I G I T A L • A D O R O T A N T O E N S I N A R C O M O I M P L E M E N T A R O Q U E V A I S V E R A Q U I
  3. 3. A F O N S O M A L H E I R O FALA COMIGO AfonsoMalheiro.com malheiro.afonso@gmail.com Facebook.com/AfonsoDigital LinkedIn.com/in/AfonsoMalheiro/
  4. 4. A F O N S O M A L H E I R O O QUE FAZ UM BOM POST? 6 COISAS.
  5. 5. PRODUÇÃO ADAPTAR ENGAJAR/ENGAGEMENT DAR, DAR, DAR VER & OUVIR MÉTRICAS FIXES
  6. 6. A F O N S O M A L H E I R O 1"ENGAJAR" UM BOM POST FAZ 1 DESTAS 3 COISAS: EDUCAR INSPIRAR ENTRETER SE AINDA NÃO FAZ, NÃO ESTÁ PRONTO. FOI A AMY PORTERFIELD QUE ME ENSINOU ISTO.
  7. 7. A F O N S O M A L H E I R O 2 PRODUZIR UM BOM POST PRECISA DE: TEMPO ENERGIA (E TALVEZ, DINHEIRO) SE TU LEVARES O TEU POST A SÉRIO, OS TEUS FÃS FARÃO O MESMO. COM TEMPO E ENERGIA SEM TEMPO E ENERGIA
  8. 8. A F O N S O M A L H E I R O 3DAR, DAR, DAR UM BOM POST É ALTRUÍSTA. DÁ ALGO DE VALOR MELHORA O DIA DE QUEM NOS SEGUE (PONTO 1) OS POSTS NÃO SERVEM PARA VENDER, VENDER, VENDER
  9. 9. A F O N S O M A L H E I R O 4 VER & OUVIR UM BOM POST PRECISA DE ATENÇÃO DEPOIS DE SER PUBLICADO MOSTRA QUE TOMAS ATENÇÃO AOS COMENTÁRIOS RESOLVE DÚVIDAS RESPONDE A RECLAMAÇÕES "PREMEIA" QUEM COMENTA
  10. 10. A F O N S O M A L H E I R O 5ADAPTAR CADA PLATAFORMA TEM A SUA LINGUAGEM ADAPTA A TUA MENSAGEM AO SÍTIO ONDE VAI SER PUBLICADA TEXTOS E INFOGRÁFICOS NO YOUTUBE? HUM, NÃO. O YOUTUBE É A CASA DO VÍDEO. ESCREVER UM BLOG NO INSTAGRAM? HUM, NÃO. ESTA É A CASA DA IMAGEM CATIVANTE E DO VÍDEO CURTO.
  11. 11. A F O N S O M A L H E I R O 6MÉTRICAS UM BOM POST TEM UM BOM DESEMPENHO: SE O DESEMPENHO NÃO FOR O ESPERADO, PENSA EM: ENGAGEMENT (LIKES, COMENTÁRIOS E PARTILHAS) TEMPO PASSADO A LER/VER
  12. 12. S O U B E A P O U C O . . . ?
  13. 13. T E N S A Q U I V E R S Ã O M A I S D E T A L H A D A , C O M V Í D E O E A R T I G O : A F O N S O M A L H E I R O . C O M / B O M P O S T E N T Ã O , I S T O É P A R A T I : )
  14. 14. DÚVIDAS? DEIXA-AS NOS COMENTÁRIOS OU USA OS CONTACTOS NO SLIDE 3

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