Boot Up IP

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Boot Up IP

  1. 1. 1 Place Patent Attorneys & Solicitors
  2. 2. <ul><li>Is IP important? </li></ul><ul><li>Protection </li></ul><ul><li>Adding (actual or perceived) value </li></ul>
  3. 3. <ul><li>Patents </li></ul><ul><li>Copyright </li></ul><ul><li>Trade marks </li></ul><ul><li>Confidential information </li></ul>
  4. 4. <ul><li>Patents – what are they? </li></ul><ul><ul><li>20 or 8 year monopoly </li></ul></ul><ul><ul><li>Trade off - disclosure </li></ul></ul><ul><ul><li>Strategic application </li></ul></ul><ul><ul><li>Complex law </li></ul></ul><ul><ul><li>Geography applied </li></ul></ul>
  5. 5. <ul><li>Why patent? </li></ul><ul><li>A BIG stick (excludes others from what is protected) </li></ul><ul><li>Freedom to operate = c ompetitive advantage </li></ul><ul><li>Perceived as very valuable IP </li></ul>
  6. 6. <ul><li>Patents – the boxes you need to tick </li></ul><ul><ul><li>an invention must be: </li></ul></ul><ul><ul><ul><ul><li>novel search: http://www.patentlens.net/patentlens/structured.cgi </li></ul></ul></ul></ul><ul><ul><ul><ul><li>inventive </li></ul></ul></ul></ul><ul><ul><ul><ul><li>useful & </li></ul></ul></ul></ul><ul><ul><ul><ul><li>not secretly used before priority date </li></ul></ul></ul></ul>
  7. 7. <ul><li>How are patents relevant for software / the web? </li></ul><ul><li>More appropriate than copyright </li></ul><ul><li>May protect a particular “technical effect”: IBM </li></ul><ul><li>Business Methods </li></ul>
  8. 8. <ul><li>I’m interested but cash strapped – what should / can I do? </li></ul><ul><ul><li>Draft a detailed description of your invention </li></ul></ul><ul><ul><li>Include the problem your invention overcomes </li></ul></ul><ul><ul><li>Lodge this with IP Australia as a Provisional Patent </li></ul></ul><ul><ul><li>Pay $80 filing fee </li></ul></ul><ul><ul><li>Announce that you have a Patent Pending </li></ul></ul><ul><ul><li>When you have more money (& within 12 months) lodge a complete specification via a Patent Attorney </li></ul></ul>
  9. 9. <ul><li>Literary & artistic works </li></ul><ul><li>Copyright is automatically created </li></ul><ul><li>Who created the copyright work? </li></ul><ul><li>Non-employees – take assignment </li></ul><ul><li>Assignment must be in writing </li></ul>
  10. 10. <ul><li>Search, search, search (freedom to operate) </li></ul><ul><ul><ul><li>IP Australia http://pericles.ipaustralia.gov.au/atmoss/Falcon.Search_Screen?p_search_no=0&p_SearchLevel=FULL </li></ul></ul></ul><ul><ul><ul><li>ASIC (company & business names) http://www.search.asic.gov.au/gns001.html </li></ul></ul></ul><ul><ul><ul><li>Directory </li></ul></ul></ul><ul><ul><ul><li>Internet </li></ul></ul></ul><ul><li>Applications </li></ul><ul><ul><li>TM HeadStart (registration only) http://www.ipaustralia.gov.au/trademarks/tmhs_start.shtml </li></ul></ul><ul><ul><li>Classification – what do you actually do? </li></ul></ul><ul><ul><li>Marks must be distinctive </li></ul></ul><ul><ul><li>Words - plain word is best </li></ul></ul>
  11. 11. <ul><li>Applications (continued) </li></ul><ul><ul><li>No .com </li></ul></ul><ul><ul><li>Convention priority – 6 months from filing </li></ul></ul><ul><ul><li>Outside Australia more difficult – be cautious in the US </li></ul></ul><ul><ul><li>TM v ® </li></ul></ul><ul><ul><li>bogus correspondence </li></ul></ul><ul><li>TMs v Company names, business names </li></ul><ul><li>My website can be accessed anywhere – what are the foreign tm issues? </li></ul>
  12. 12. <ul><li>Agreement Generators – Confidentiality & Contract Generator </li></ul><ul><ul><li>iptoolbox.gov.au http://www.iptoolbox.gov.au/default.asp?action=article&ID=249 </li></ul></ul><ul><ul><li>Innovic.com.au </li></ul></ul><ul><ul><li>http://innovic.com.au/resources/confidentiality_agreement.html </li></ul></ul><ul><li>Too broad = possibly unenforceable </li></ul><ul><li>Open ended = possibly unenforceable </li></ul><ul><li>Reinforce confidential nature (marking, reminders, return info) </li></ul><ul><li>Realistically may be refused </li></ul><ul><li>Possibly better for detailed info than concepts / ideas </li></ul><ul><li>Patent implications </li></ul>
  13. 13. <ul><li>IP hard sell: </li></ul><ul><li>Why your technology is exponentially better than the competition & why it creates value </li></ul><ul><li>Where do you fit on the IP landscape? </li></ul><ul><li>Hard to replicate / barriers to entry for competitors? </li></ul><ul><li>Status of IP protection? </li></ul><ul><li>Any strategic partnerships? </li></ul><ul><li>Risk mitigation? </li></ul><ul><li>Do not include proprietary or confidential technical info </li></ul>
  14. 14. <ul><li>… ..and what about you? </li></ul>

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