Social media presentation

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Social Media Presentation chronicling the Twitter Experiment administered by Diaris Alexander & Dan Reilly of Youth Movement Records (Oakland, CA)

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Social media presentation

  1. 1. Twitter Experiment Youth Movement Records
  2. 2. objectives <ul><li>Increase # of followers </li></ul><ul><li>Increase youth & community partner engagement </li></ul><ul><li>Diversify tweet content </li></ul><ul><li>Integrate into organization-wide workflow </li></ul>
  3. 3. Audience <ul><li>Current & potential youth participants </li></ul><ul><li>Community Partners </li></ul><ul><li>Supporters & Funders </li></ul><ul><li>Emerging Artists </li></ul>
  4. 4. Marketing <ul><li>Tweeted about Pistols & Prayers production process & events </li></ul><ul><li>Tagged co-producers so they would rt </li></ul><ul><li>Tweeted Links about the Show (Twit pic for the flyer; hootSuite URL shortening to track link click-thrus) </li></ul><ul><li>Encouraged others to mention us in the weekly #FF (Follow Friday hash tag) </li></ul>
  5. 5. Tactics <ul><li>Used Hootsuite </li></ul><ul><ul><li>Did research: </li></ul></ul><ul><ul><ul><li>Dear HootSuite, I Love You </li></ul></ul></ul><ul><ul><ul><li>Professional management tools for Twitter: HootSuite and CoTweet (cnet) </li></ul></ul></ul><ul><ul><li>Allows us to manage Facebook & Twitter. & personal pages without sharing passwords </li></ul></ul><ul><ul><li>Built-in URL shortening </li></ul></ul><ul><ul><li>Allows us to schedule tweets </li></ul></ul><ul><ul><li>Built-in analytics </li></ul></ul><ul><ul><li>Like interface and functionality </li></ul></ul>
  6. 6. Tactics <ul><li>Diversifying content </li></ul>
  7. 7. results <ul><li>Increased # of followers (75 to 109) </li></ul><ul><li>More engagement (5-7 regularly engaged twitter accounts) </li></ul><ul><li>Multiple employees posting content </li></ul><ul><li>Tweets fit 3 or more categories per day </li></ul>
  8. 8. Doing things Differently <ul><li>add social media Marketing as an agenda item during regular staff meetings </li></ul><ul><li>Manage time more efficiently (i.e. set schedules for staff members to manage twitter) </li></ul><ul><li>Use Hootsuite more effectively </li></ul><ul><li>Increase time observing listening channels & responding </li></ul>
  9. 9. Future Strategies <ul><li>More effective use of tools to better manage our efforts (i.e. hootsuite, twitter analyzer, etc.) </li></ul><ul><li>capitalizing on analytics information </li></ul><ul><li>Incorporating twitter into our other campaigns, both print & online (website, email blasts, facebook, etc.) </li></ul><ul><li>Moving in the right direction! </li></ul>

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