Pharma field force excellence 5

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Training for Medical Promotion Officers

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Pharma field force excellence 5

  1. 1. Further Information: Masum Chowdhury, Manager, SBM, Asiatic Laboratories Ltd. E-mail: masum.pha@gmail.comPharma Field Force ExcellenceFIELD DEVELOPMENT TRAINING FOR MEDICAL PROMOTION OFFICERDiscussion on the role of MedicalPromotion OfficerWhat is the role of the Medical Promotion Officer?Why do you want to work as a Medical PromotionOfficer?What makes a good Medical Promotion Officer?Territory ManagementHow to manage your territoryHow to maximise your salesHow to be an efficient Medical Promotion OfficerMonthly planningHow to plan a month in advanceWeekly planningHow to plan a week in advanceDaily planningHow to plan your day to maximise potential and use yourtime efficientlyReport writingWhen should you send reports?To whom should they be sent?What should the reports contain?MIMS/QIMPWhat is MIMS/QIMP?How do you use it?Structure of a Pharmaceutical CompanyWhos who in the typical Pharmaceutical Company?Computer ApplicationsChemist wise Sales AnalysisSKU wise Product AnalysisDoctor wise Prescription Share AnalysisSelling skillsWho are your customers?How do you sell to them?Sales presentation skillsEstablishing customer needsHandling objectionsClosing the saleGetting the businessPost sale analysis and follow upDare to be different!A few ideas on how to stand out from the other MedicalPromotion Officers on your territory and in yourcompany

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