Pharma field force excellence 4

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Pharma field force excellence 4

  1. 1. Pharma Field Force ExcellenceWhat Physicians expect fromMedical Promotion Officers25% Doctors expectMPO understands the needs of my Practice25% Doctors expectMPO makes good use of my time20% Doctors expectMPO presents information in a fair andunbiased manner8% Doctors expectMPO asked you to prescribe/recommend (Brand)3% Doctors expectMPO understand conditions management2% Doctors expectMPO knows the BRAND market2% Doctors expectMPO follow up as requested2% Doctors expectMPO Dresses Professionally0% Doctor expectMPO behaves in a Professional wayDoctor MPORef : Blog: medismo.comRewrite: Masum Chowdhury, Manager, SBM, Asiatic Laboratories Ltd. E-mail: masum.pha@gmail.com

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