7 essential precautions for repeat rx habit

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7 essential precautions for repeat rx habit

  1. 1. 7 Essential Precautionsfor Developing Repeat Rx Habit Presented By Masum Chowdhury Manager, SBMD Asiatic Laboratories Ltd.
  2. 2. 1) Avoid emphasis on too many products at a time. It may halt the start of any Rx Habit.
  3. 3. 2) Talk about the PRIORITY BRAND first. Itis the anchor in his mind. It triggers thechain of thought that made the Doctorsupport you. Otherwise, you maydemolish an Rx Habit prematurely.
  4. 4. 3) Do not ignore or avoid queries, concernsand observations of the Doctor. It may hurthis ego and demolish the process of RxHabit formation.
  5. 5. 4) If you are unaware about the extent of Rxfor your product, it may demolish Rx Habitformation. The Doctor concludes that you nolonger have the fire in the belly.
  6. 6. 5) Avoid parrot like standard detailing. TheDoctor may stop paying attention to you.
  7. 7. 6) Do not let an Rx bounce. Despite yourusual best efforts, short products will surelydemolish Rx Habit at least up to your nextvisit and most often for months together.
  8. 8. 7) Do not emphasize other products beforeRx Habit formation is established. TheDoctor may prescribe 3 or 4 more brands ofyours, but at the cost of your priority brand.
  9. 9. • Steady Rx Habit for even one brand produces greater sales volume, than sporadic Rx of 3 or 4 brands.
  10. 10. • Make the Force of Habit work for you to generate Repeat Rx and ensure progress in your career.
  11. 11. Thanks
  12. 12. Telling is not SellingSelling is a Knowledge Game

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