Banking Services In Rural Markets-B.V.Raghunandan

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Guidelines for expanding banking services in rural areas in India

Published in: Economy & Finance
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Banking Services In Rural Markets-B.V.Raghunandan

  1. 1. B.V.Raghunandan, SVS College, Bantwal
  2. 2. Nature of Service
  3. 3. Banking Services
  4. 4. Why Rural Marketing?
  5. 5. Consumer Psychology of Rural Customers
  6. 6. Approaches to Rural Customers
  7. 7. Programmes to Woo Him
  8. 8. Semi-Urban Customers
  9. 9. THANK YOU

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