The greatest media and advertising challenge of the most powerful human and resource rich country of the muslim world

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It is reminder of a reality that is very well known but, unfortunately, Pakistan and the Pakistanis do not seem to benefit from this reality…Why? Ask the political leaders, the media owners and the voters.

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The greatest media and advertising challenge of the most powerful human and resource rich country of the muslim world

  1. 1. A Country in Search of a Way Out of the Mess http://wp.wearethenation.com/portfolio/brandsinwonderland/ Pakistan’s Greatest Challenge to Political Leaders, Ad-Agency and Media Owners By: Zahid Hussain Khalid SUN&FZ Associates
  2. 2. Creative Integrated Media Packaging of National Activity Maps Role of ADVERTISING Economic Social Political MilitaryDiplomatic The Advertising Challenge…
  3. 3. Communication Lock Crime Mafias and Terrorist Groups Lack of National Consensus National Image
  4. 4. CARELESS RULERS SELF-SERVING PUBLIC SERVANTS SOCIALLY IRRESPONSIBLE CORPORATE CONGLOMERATES PARALYZED LAW ENFORCING AGENCIES INCOMPETENT MONETARY AND FISCAL MANAGERS INEFFECTIVE DEBT MANAGEMENT EXTERNAL RELIANCE FOR BUDGET TARGETS ECONOMIC STRANGULATION AND SOVEREIGNTY IN DOUBT PERPETUAL STATE OF UNCERTAINTY Nine Ignored and Unattended Flaws in the System of Governance The Dilemma of the World’s Most Powerful Natural and Human Resource Rich Muslim Country
  5. 5. ILLITERACY AND IGNORANCE UNEMPLOYMENT POVERTY DEPRIVATION PSYCHOLOGICAL STRESS CRIME AND CORRUPTION INJUSTICE AND VIOLATION OF HUMAN RIGHTS RELIGIOUS, ETHNIC AND POLITICAL PREJUDICES SECTARIANISM AND TERRORISM Formation of an Unbreakable Cycle of Nine Social and Economic Evils No Plan and No Funds to Break the Cycle of Social and Economic Evils
  6. 6. Dis-configured System of Governance Conflict of Interests and The Way Out
  7. 7. Justice Governance
  8. 8. An Integrated District, Provincial and Federal Governance Plan
  9. 9. Across the board Plea-Bargain-Free Transparent System of Accountability
  10. 10. Creation of a Completely Uninfluenced Functional Crime Control System
  11. 11. An Affordable Judicial System with a Fixed Fee Structure and Case Disposal Timeframe
  12. 12. Availability of Connecting Devices as National and Global Communication Tools
  13. 13. Socially, 70 percent population under 30 years Economically, one of few countries with world’s highest Regional GDP Politically, genuine national security-risk free patriotic leadership? Geographically, territorial expansion in all directions cannot be ruled out Militarily, one of the world’s less than a dozen most powerful countries …Promising Elements of National Power and Disappointing Leadership
  14. 14. World’s Biggest Flag Making Attempt Enthusiastic Young Festival Participants Singing National Anthem Youth is allowed to work and vote for political parties but without enjoying the right to form student unions in colleges and universities. On what grounds is it justified to deny youth the right to form student unions?
  15. 15. Pakistan’s Regional GDP makes it one of the most attractive places for regional strategic investment in South Asia. Regional GDP assesses a country’s catchment area in terms of the GDP of all economies within 500 kilometers of its borders.
  16. 16. First a Businessman and then a Politician Cricketer and Fundraiser Most Powerful Self-Exiled Politician!!! Originally Communist and now pro- Capitalist Politician of All Seasons and Colors From Jail to Presidency Country’s Top Political Leaders: …Can They Deliver? …Will They? …Only the voters and the media can answer
  17. 17. Geographically, after independence Pakistan had a choice to expand its territories to border areas in Afghanistan, Indian Punjab and Kashmir… Knowing this well, British colonial rulers and Indian Congress collaborated to create conflict zones around Pakistan to keep it on the defensive. …Since the partition of colonial India, the history of India-Pakistan-Afghanistan wars, stand offs and tensions is witness to that undeniable historical fact… …Pakistan remained defensive as a peace loving country brushing aside cognizance of its real military strength. http://geocrusader80.wordpress.com/category/human-geography
  18. 18. The toleration of threats, violation of its air space and publically known intelligence gathering activities reflects Pakistan’s political and military leadership’s patience as a peace loving nuclear state…Pakistan is a peace loving country and will remain so. http://nwp.ilpi.org/?page_id=1882
  19. 19. Socially, 70 percent population under 30 years Economically, one of few countries with world’s highest Regional GDP Politically, genuine national security-risk free patriotic leadership? Geographically, territorial expansion in all directions cannot be ruled out Militarily, one of the world’s less than a dozen most powerful countries It is reminder of a reality that is very well known but, unfortunately, Pakistan and the Pakistanis do not seem to benefit from this reality…Why? Ask the political leaders, the media owners and the voters.
  20. 20. Hang together or you will Why do the Prime Potential of Investment be hanged individually Ministers Fail? In Pakistan Pakistan’s Independence A Review of Five Territories Why Status Quo Always Day Message on National Activity Map Defeats Change in Pakistan? The Last Word http://slideshare.net/19540201 and http://zahidhkhalid.wordpress.com
  21. 21. Thank You Zahid Hussain Khalid SUN&FZ Associates

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