AN INTEGRATED CONCEPTUAL CONTENT, FORMAT AND MARKETING PLAN

1. Proposed Outline of a Quiz By International Media Sales

2. In Proposed Collaboration With IMS PRODUCTIONS

3. WOW!!! Wonders of The World Quiz

11. The Idea The idea is to present the most attractive tourist spots of archeological and architectural significance in a manner that pulls in the traveling as well as non-traveling target audiences all over the world

13. The Objective The program intends to share the most captivating aspects of The Wonders of The World through frequent travelers with the viewers of IMS PARTNER TELEVISION NETWORK

14. The Objective To take advantage of the built-in pull of the subject to make it irresistible for the national and multi-national advertisers and sponsors

33. TRIP TO THE SEVEN WONDERS OF THE WORLD

34. The Language Demand of the subject, lingual preference of the target audiences and advertisers and the nature of the program’s format, contents, demographic and geographic reach have convinced the team of the project to opt for English Language

36. The Language However, it can be comfortably transformed into an Urdu Language Program without any hassle

42. Proposed Participants FOUR ENCLOSURES Frequent flyers, Business Travelers and Tourists Travel and Tourist Service Providers Architects, Archeologists, Historians and Young Adventurers, Mountaineers and Trekkers

43. Enclosures PARTICIPANTS VIP ENCLOSURE

44. Enclosures PARTICIPANTS CORPORATE ENCLOSURE

45. Enclosures PARTICIPANTS ACADEMIC ENCLOSURE

46. Enclosures PARTICIPANTS TRAVEL AGENTS & FREQUENT TRAVELERS ENCLOSURE

47. Advertising Targets SPONSORS AND ADVERTISERS One Lead Sponsor

48. Targets SPONSORS AND ADVERTISERS Four Co-Sponsors

49. Targets SPONSORS AND ADVERTISERS Ten Advertisers

50. Screen Scenario LOCAL The quiz shows being presented by different channels for the viewers in Pakistan can not be compared with WONDERS OF THE WORLD QUIZ due to the program’s UNIQUE SUBJECT

51. Screen Scenario LOCAL The quiz shows being presented by different channels for the viewers in Pakistan can not be compared with WONDERS OF THE WORLD QUIZ due to the program’s technically one of the most innovative and extremely captivating COMPUTERIZED FORMAT

52. Screen Scenario LOCAL The quiz shows being presented by different channels for the viewers in Pakistan can not be compared with WONDERS OF THE WORLD QUIZ due to the program’s UNIQUE SET DESIGN

53. Screen Scenario GLOBAL The quiz will be produced in proposed collaboration with and technical advice of Switzerland based New 7 Wonders Organization and Foundation

54. Screen Scenario GLOBAL The deal, if it gets through, will make Wonder of the World Quiz the first program on the subject in the world with GLOBAL MARKETING POTENTIAL

55. Program USPS SPONSORSHIP THEMES BASED ON THE FIRSTS The First Program on the Subject

56. Program USPS SPONSORSHIP THEMES BASED ON THE FIRSTS The first aesthetically captivating and edutaining global attempt to promote Wonders of the World

57. Program USPS SPONSORSHIP THEMES BASED ON THE FIRSTS The first marketing attempt that has an In-built appeal and opportunity for the International airlines to develop and launch DESTINATION WONDERS OF THE WORLD CAMPAIGN PROSPECTS Pakistan International Airlines, Emirates Airlines, Gulf Air, Singapore Airlines and Saudi Arabian Airlines

58. Program USPS SPONSORSHIP THEMES BASED ON THE FIRSTS The first unique opportunity for mobile phone companies To come up with a campaign on: GLOBAL CONNECTIVITY NO MATTER WHERE THE WONDERS OF THE WORLD ARE PROSPECTS Nokia, Motorola, Samsung, Sony Erickson Mobilink, Warid, Telenor, Zong, Ufone

59. Program USPS SPONSORSHIP THEMES BASED ON THE FIRSTS The program has an in-built attraction for the Travelers Cheques and Credit Card Divisions of the Multi-national banks to develop a campaign on: YOU CAN BUY EVEN A PYRAMID WITH TRAVELERS CHEQUES AND YOUR CREDIT CARD and MAKE YOUR TRIP TO THE WONDERS OF THE WORLD MORE ENJOYABLE BY TAKING THE FINANCIAL RISK OUT OF YOUR TRAVELING ARRANGEMENTS PROSPECTS Citibank, Standard Chartered Bank, Visa, Master Card

60. Program USPS SPONSORSHIP THEMES BASED ON THE FIRSTS The first captivating vehicle for carrying the message of International courier companies to focus on travelers: EVEN THE WONDERS OF THE WORLD ARE NOT BEYOND OUR REACH PROSPECTS FedEx, DHL, UPS TCS

61. Program Estimate ESTIMATE AT A GLANCE ( Based on 26 Episodes ) ESTIMATED ADVERTISING REVENUE: RS.XXXXXXXXXXX ESTIMATED PRODUCTION EXPENSES: RS.XXXXXXXXXXX _________________________________________________________ ESTIMATED BALANCE: _________________________________________________________

62. Program Estimate ESTIMATE AT A GLANCE ( Based on 26 Episodes ) SET: RS.XXXXXXXXXXX (Excluding Electronic Set Up to be provided by the sponsor) PRODUCTION EXPENSES: RS.XXXXXXXXXXX (Studio, Extra Lights, Production Crew) MISC: RS.XXXXXXXXXXX (Traveling, Boarding, Lodging, Prizes to be provided by the sponsors) ________________________________________________________ TOTAL: _________________________________________________________

63. Program Estimate ADVERTISING REVENUE ( Based on Base Rate for 26 Episodes ) LEAD SPONSOR: RS.XXXXXXXXXXX (Commercial Time + Prizes Per Episode X 26 Episodes * ) FOUR CO-SPONSORS: RS.XXXXXXXXXXX (Commercial Time + Traveling, Boarding Lodging / 4 X 26 Episodes ** ) 10 ADVERTISERS: RS.XXXXXXXXXXX MISC: RS.XXXXXXXXXXX ________________________________________________________ TOTAL: ________________________________________________________ * LAED SPONSOR will provide TWO FIRST CLASS RETURN TICKETS to the WINNER OF THE FINAL ROUND ** EACH CO-SPONSOR will provide PRIZES in CASH and KIND to the WINNERS of the Four Preliminary Rounds and the FINAL ROUND (AMOUNT AND ITEMS TO BE DECIDED BY THE MANAGEMENT OF IMS-P) One of the Four Co-Sponsors will provide the “Electronic Props” of the SET.

64. THANK YOU Zahid Hussain Khalid Owner International Media Sales Islamabad - Pakistan Mobile: +92300 9810449 Email: zahidhkhalid.research@gmail.com