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Creative Formulas

Creative formulas in a magazine are ads that diverge from standard ad pages.
They can come in all forms. From a folder or glued sample to a cover ribbon or chalk paper.

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Creative Formulas

  1. 1. Creative Formulas
  2. 2. What are creative formulas Creative formulas in a magazine are ads that diverge from standard ad pages. They can come in all forms. From a folder or glued sample to a cover ribbon or chalk paper.
  3. 3. Why creative formulas? Stand out from the crowd and give your brand more exposure. • 63% of all readers use discount coupons • 95% of all readers open up a gatefold to see the full ad • 96% of all readers take off a sample • 99% of all readers smell a scented ad Source: Onderzoek effectiviteit Plusproposities, NL, 2008
  4. 4. 2pg outsert with or without sample
  5. 5. Two-page outsert with gatefold
  6. 6. Double Cover
  7. 7. Coverpass with use of brand (cfr. Libelle)
  8. 8. Coverpass with die cut
  9. 9. Banderol with sponsorships
  10. 10. Banderol in die cut
  11. 11. Split Cover
  12. 12. Z-Cover
  13. 13. Single Gatefold
  14. 14. Double gatefold
  15. 15. Elastic band on cover with card
  16. 16. Cover ribbon with card
  17. 17. Cover ribbon on ad or insert
  18. 18. Sample blister
  19. 19. Sample on cover (with extended card)
  20. 20. Single or double pop-up
  21. 21. Loose Insert
  22. 22. 2 page insert with cut die
  23. 23. Attached insert
  24. 24. Insert with sample
  25. 25. Glued Card
  26. 26. 2 page insert with advertorial & cling ad
  27. 27. Insert with sample on the side
  28. 28. Glued tab on insert or page
  29. 29. Bookmark (standard or die cut)
  30. 30. Scented fan
  31. 31. Chalk Paper
  32. 32. Floating Card
  33. 33. Filled envelope
  34. 34. Cover sample with bookmark to ad page

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