5 Points to Effective Brochures<br />
5 Points to Effective Brochures<br />Brochures are highly effective marketing tools for companies around the world<br />Ho...
5 Points to Effective Brochures<br />Motivation to Open <br />Never place your logo on the front cover by itself<br />Give...
5 Points to Effective Brochures<br />Keep it Simple<br />Use an image to clearly identify the over arching thought<br />Us...
Make it Resourceful - Include useful information in the brochure so readers will want to save it. <br />Spa could include ...
5 Points to Effective Brochures<br />Consider Shape<br />Die-cut shapes and interesting folds  attract most attention<br /...
5 Points to Effective Brochures<br />Call to Action<br />A brochure would be meaningless without it <br />Be sure to inclu...
The End.<br />For more information, please visit us at:<br />http://www.1800postcards.com<br />info@1800postcards.com<br /...
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5 Points to Effective Business Brochures

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5 Points to Effective Business Brochures

  1. 1. 5 Points to Effective Brochures<br />
  2. 2. 5 Points to Effective Brochures<br />Brochures are highly effective marketing tools for companies around the world<br />However to get the most from brochures, there are five points to keep in mind:<br />Motivation to Open<br />Keep it Simple<br />Make it Resourceful<br />Consider Shape<br />Call to Action<br />
  3. 3. 5 Points to Effective Brochures<br />Motivation to Open <br />Never place your logo on the front cover by itself<br />Give an incentive to open up the brochure<br />Offer a discount, display a thought-provoking quote, or use a fun image.<br />Yunji Shin<br />
  4. 4. 5 Points to Effective Brochures<br />Keep it Simple<br />Use an image to clearly identify the over arching thought<br />Use text to expand upon your idea<br />Use bullets to give an easy read.<br />Susan Labrum<br />
  5. 5. Make it Resourceful - Include useful information in the brochure so readers will want to save it. <br />Spa could include skin care tips<br />Doctor could include flu prevention tactics<br />Nutritionist could include diet tips<br />5 Points to Effective Brochures<br />
  6. 6. 5 Points to Effective Brochures<br />Consider Shape<br />Die-cut shapes and interesting folds attract most attention<br />The more unique the better<br />For example, trying to get customers to join a gym? Try a brochure in the shape of a dumbbell.<br />Experiment with different folds to get your prospect interested in opening the brochure<br />Thomas Pavitte<br />
  7. 7. 5 Points to Effective Brochures<br />Call to Action<br />A brochure would be meaningless without it <br />Be sure to include a telephone number, tear-off section, website to visit, etc.<br />To maximize the action, consider placing an "action" footer on the bottom of each panel to clearly direct your readers<br />
  8. 8. The End.<br />For more information, please visit us at:<br />http://www.1800postcards.com<br />info@1800postcards.com<br />5 Points to Effective Brochures<br />

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