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How to use visual website optimizer

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a tutorial to help you increase your sales and conversions.

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How to use visual website optimizer

  1. 1. Some websites… 2013 WorkWithJoeyAbad.com Going Global by Going Virtual 2
  2. 2. make you want to give out your email address immediately 32013 WorkWithJoeyAbad.com Going Global by Going Virtual
  3. 3. Like this one. 42013 WorkWithJoeyAbad.com Going Global by Going Virtual
  4. 4. Some don’t. 52013 WorkWithJoeyAbad.com Going Global by Going Virtual
  5. 5. Some websites 62013 WorkWithJoeyAbad.com Going Global by Going Virtual
  6. 6. make you want to press the PLAY button 72013 WorkWithJoeyAbad.com Going Global by Going Virtual
  7. 7. Like this one. 82013 WorkWithJoeyAbad.com Going Global by Going Virtual
  8. 8. Some don’t. 92013 WorkWithJoeyAbad.com Going Global by Going Virtual
  9. 9. Some websites 102013 WorkWithJoeyAbad.com Going Global by Going Virtual
  10. 10. make you want to click “BUY NOW!” button 112013 WorkWithJoeyAbad.com Going Global by Going Virtual
  11. 11. Like this one. 122013 WorkWithJoeyAbad.com Going Global by Going Virtual
  12. 12. Some don’t. 132013 WorkWithJoeyAbad.com Going Global by Going Virtual
  13. 13. Create different versions of your website 142013 WorkWithJoeyAbad.com Going Global by Going Virtual
  14. 14. to see which performs better 152013 WorkWithJoeyAbad.com Going Global by Going Virtual
  15. 15. Go to http://visualwebsiteopti mizer.com 162013 WorkWithJoeyAbad.com Going Global by Going Virtual
  16. 16. 172013 WorkWithJoeyAbad.com Going Global by Going Virtual
  17. 17. Click “TRY IT FOR FREE” 182013 WorkWithJoeyAbad.com Going Global by Going Virtual
  18. 18. Enter your details 192013 WorkWithJoeyAbad.com Going Global by Going Virtual
  19. 19. Full Name 202013 WorkWithJoeyAbad.com Going Global by Going Virtual
  20. 20. Email 212013 WorkWithJoeyAbad.com Going Global by Going Virtual
  21. 21. Password 222013 WorkWithJoeyAbad.com Going Global by Going Virtual
  22. 22. Click Create my Free Account 232013 WorkWithJoeyAbad.com Going Global by Going Virtual
  23. 23. This page appears 242013 WorkWithJoeyAbad.com Going Global by Going Virtual
  24. 24. Click “Create Test” 252013 WorkWithJoeyAbad.com Going Global by Going Virtual
  25. 25. Or “Create Test” here 262013 WorkWithJoeyAbad.com Going Global by Going Virtual
  26. 26. Choose A/B Test 272013 WorkWithJoeyAbad.com Going Global by Going Virtual
  27. 27. Enter your website’s URL 282013 WorkWithJoeyAbad.com Going Global by Going Virtual
  28. 28. Click “Create Test” 292013 WorkWithJoeyAbad.com Going Global by Going Virtual
  29. 29. 302013 WorkWithJoeyAbad.com Going Global by Going Virtual
  30. 30. Your website will be displayed 312013 WorkWithJoeyAbad.com Going Global by Going Virtual
  31. 31. This is your original website 322013 WorkWithJoeyAbad.com Going Global by Going Virtual
  32. 32. Also called “Control” 332013 WorkWithJoeyAbad.com Going Global by Going Virtual
  33. 33. Let us create 2 variations. 342013 WorkWithJoeyAbad.com Going Global by Going Virtual
  34. 34. Let’s us call the first variation “Orange Headline” 352013 WorkWithJoeyAbad.com Going Global by Going Virtual
  35. 35. Hover your mouse over the red text 362013 WorkWithJoeyAbad.com Going Global by Going Virtual
  36. 36. Also called “Control” 372013 WorkWithJoeyAbad.com Going Global by Going Virtual
  37. 37. A blue outline will appear 382013 WorkWithJoeyAbad.com Going Global by Going Virtual
  38. 38. Click “Edit” 392013 WorkWithJoeyAbad.com Going Global by Going Virtual
  39. 39. This box will appear 402013 WorkWithJoeyAbad.com Going Global by Going Virtual
  40. 40. Highlight all texts 412013 WorkWithJoeyAbad.com Going Global by Going Virtual
  41. 41. Choose font color orange 422013 WorkWithJoeyAbad.com Going Global by Going Virtual
  42. 42. Click DONE 432013 WorkWithJoeyAbad.com Going Global by Going Virtual
  43. 43. To name this variation, click on the gear icon 442013 WorkWithJoeyAbad.com Going Global by Going Virtual
  44. 44. Beside Variation 1 452013 WorkWithJoeyAbad.com Going Global by Going Virtual
  45. 45. Click on the Edit pencil icon 462013 WorkWithJoeyAbad.com Going Global by Going Virtual
  46. 46. Type “Orange Headline” 472013 WorkWithJoeyAbad.com Going Global by Going Virtual
  47. 47. Press Enter 482013 WorkWithJoeyAbad.com Going Global by Going Virtual
  48. 48. Let’s now create a second variation 492013 WorkWithJoeyAbad.com Going Global by Going Virtual
  49. 49. Click “+Add Variation” 502013 WorkWithJoeyAbad.com Going Global by Going Virtual
  50. 50. Scroll down to where the picture is 512013 WorkWithJoeyAbad.com Going Global by Going Virtual
  51. 51. For example, this one 522013 WorkWithJoeyAbad.com Going Global by Going Virtual
  52. 52. Click the Change image 532013 WorkWithJoeyAbad.com Going Global by Going Virtual
  53. 53. Change Image box appears 542013 WorkWithJoeyAbad.com Going Global by Going Virtual
  54. 54. Click Browse 552013 WorkWithJoeyAbad.com Going Global by Going Virtual
  55. 55. Choose the desired file 562013 WorkWithJoeyAbad.com Going Global by Going Virtual
  56. 56. Click Open 572013 WorkWithJoeyAbad.com Going Global by Going Virtual
  57. 57. Click DONE 582013 WorkWithJoeyAbad.com Going Global by Going Virtual
  58. 58. To name this variation, click on the gear icon 592013 WorkWithJoeyAbad.com Going Global by Going Virtual
  59. 59. Beside Variation 2 602013 WorkWithJoeyAbad.com Going Global by Going Virtual
  60. 60. Click on the Edit pencil icon 612013 WorkWithJoeyAbad.com Going Global by Going Virtual
  61. 61. Type “change to researchworkfromhome” 622013 WorkWithJoeyAbad.com Going Global by Going Virtual
  62. 62. Press Enter 632013 WorkWithJoeyAbad.com Going Global by Going Virtual
  63. 63. You now have two variations: 642013 WorkWithJoeyAbad.com Going Global by Going Virtual
  64. 64. “Orange Headline” 652013 WorkWithJoeyAbad.com Going Global by Going Virtual
  65. 65. “Change to researchworkfromhome” 662013 WorkWithJoeyAbad.com Going Global by Going Virtual
  66. 66. Click Next Step 672013 WorkWithJoeyAbad.com Going Global by Going Virtual
  67. 67. This screen will appear 682013 WorkWithJoeyAbad.com Going Global by Going Virtual
  68. 68. Let’s track how many visitors 692013 WorkWithJoeyAbad.com Going Global by Going Virtual
  69. 69. For example, type in the URL 702013 WorkWithJoeyAbad.com Going Global by Going Virtual
  70. 70. Click Next 712013 WorkWithJoeyAbad.com Going Global by Going Virtual
  71. 71. Change Test Name 722013 WorkWithJoeyAbad.com Going Global by Going Virtual
  72. 72. Type in Notes 732013 WorkWithJoeyAbad.com Going Global by Going Virtual
  73. 73. Click Create Your Test 742013 WorkWithJoeyAbad.com Going Global by Going Virtual
  74. 74. This screen will appear 752013 WorkWithJoeyAbad.com Going Global by Going Virtual
  75. 75. Click View code to be installed 762013 WorkWithJoeyAbad.com Going Global by Going Virtual
  76. 76. Scroll down to the VWO tracking code 772013 WorkWithJoeyAbad.com Going Global by Going Virtual
  77. 77. Select ALL and press “CTRL + C” to copy 782013 WorkWithJoeyAbad.com Going Global by Going Virtual
  78. 78. Open another tab 792013 WorkWithJoeyAbad.com Going Global by Going Virtual
  79. 79. Go to wordpress.com 802013 WorkWithJoeyAbad.com Going Global by Going Virtual
  80. 80. 812013 WorkWithJoeyAbad.com Going Global by Going Virtual
  81. 81. Login 822013 WorkWithJoeyAbad.com Going Global by Going Virtual
  82. 82. Click Landing Pages 832013 WorkWithJoeyAbad.com Going Global by Going Virtual
  83. 83. Select the Sales Page you want to track 842013 WorkWithJoeyAbad.com Going Global by Going Virtual
  84. 84. Click page to open 852013 WorkWithJoeyAbad.com Going Global by Going Virtual
  85. 85. Scroll down 862013 WorkWithJoeyAbad.com Going Global by Going Virtual
  86. 86. Until you see “Scripts” 872013 WorkWithJoeyAbad.com Going Global by Going Virtual
  87. 87. Click your mouse under “Header Scripts” 882013 WorkWithJoeyAbad.com Going Global by Going Virtual
  88. 88. Press “Ctrl + V” to paste the code 892013 WorkWithJoeyAbad.com Going Global by Going Virtual
  89. 89. It will look like this 902013 WorkWithJoeyAbad.com Going Global by Going Virtual
  90. 90. Switch back to visualwebsiteopti mizer.com 912013 WorkWithJoeyAbad.com Going Global by Going Virtual
  91. 91. You have now installed the code 922013 WorkWithJoeyAbad.com Going Global by Going Virtual
  92. 92. Click “Start Test Now” 932013 WorkWithJoeyAbad.com Going Global by Going Virtual
  93. 93. You’ll see “Running” activated 942013 WorkWithJoeyAbad.com Going Global by Going Virtual
  94. 94. To view a summary of the testing, 952013 WorkWithJoeyAbad.com Going Global by Going Virtual
  95. 95. Click Reports 962013 WorkWithJoeyAbad.com Going Global by Going Virtual
  96. 96. Scroll down for more details 972013 WorkWithJoeyAbad.com Going Global by Going Virtual
  97. 97. Now you know how to optimize your website! 982013 WorkWithJoeyAbad.com Going Global by Going Virtual
  98. 98. 992013 WorkWithJoeyAbad.com Going Global by Going Virtual I must say…
  99. 99. Happy Testing!  1002013 WorkWithJoeyAbad.com Going Global by Going Virtual

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