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Les conférences de 15marches pour comprendre la transformation numérique

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Présentation des 7 conférences les plus souvent données en public :
- la transformation numérique
- comprendre le business model des entreprises numériques
- le marketing de l'innovation n'est pas ce que vous croyez
- le logiciel dévore le transport
- qu'est-ce qu'une entreprise créative ?
- la relation-client à l'ère des communautés
- travail et numérique : enfer ou paradis ?
Plus d’une cinquantaine de clients ont déjà fait appel à nos services. Formés aux techniques de l’art oratoire, nous savons capter l’attention et faire passer les messages essentiels à tout type de public.
Nos supports de présentation sont également conçus et réalisés avec un grand souci du détail par des designers professionnels Contactez-nous si vous souhaitez en savoir plus.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Les conférences de 15marches pour comprendre la transformation numérique

  1. 1. Conférences pour comprendre et tirer parti de la transformation numérique LES CONFÉRENCES DE 15MARCHES ©Interstellar Stéphane Schultz Consultant & fondateur info@15marches.fr
  2. 2. Stéphane SCHULTZ est le fondateur de 15marches, cabinet de conseil en stratégie. Il accompagne startups, entreprises et territoires dans leurs démarches d'innovation et de croissance. Son blog 15marches.fr a été désigné meilleur blog 2017 par les West Web Awards. Diplômé de l’École Nationale des Ponts et Chaussées, Stéphane Schultz a travaillé 10 ans dans l'industrie et les services.
  3. 3. —conférence#1 15marches.fr • info@15marches.fr La transformation numérique Personne ne veut être le prochain Nokia ou Kodak. Mais au-delà de concepts médiatiques comme l'"ubérisation" ou la “disruption”, de quoi parle-t-on ? Que devons-nous en retenir ? Cette présentation parcourt les principaux champs d'application de la transformation numérique et les pratiques les "nouveaux entrants" : comment exploiter radicalement les possibilités offertes par internet pour mieux satisfaire ses clients, optimiser sa production et créer de la valeur ?
  4. 4. 15marches.fr • info@15marches.fr —conférence#2 Impossible de lire une publication sur les nouveaux modèles économiques sans tomber sur la formule obscure de “business model scalable”. Par “scalable” on entend “capable de passer à l’échelle”. Le concept est important car il différencie à juste titre les startups des autres types d’entreprises. Dans un modèle scalable, plus l’activité se développe, plus la rentabilité est importante, de manière non linéaire et sans effet de palier. Cette présentation expliquera ce qu’est un business model, puis étudiera en détail les modèles comparés de plusieurs entreprises afin d’en saisir les singularités et performances. Comprendre les business models des entreprises numériques
  5. 5. 15marches.fr • info@15marches.fr Pourquoi autant de produits innovants un temps “à la mode” ne parviennent pas à conquérir ensuite le marché de masse ? Pour quelles raisons autant de startups prometteuses échouent aux portes du succès ? Résoudre ce dilemme nécessite de comprendre le cycle d'adoption des technologies : conquérir ses premiers clients puis passer des early adopters au marché de masse, en adaptant sa stratégie aux attentes et besoins de chaque segment. 15marches propose de découvrir une méthode éprouvée, illustrée d'exemples de Blablacar, Criteo, Uber, Tesla et Airbnb. Le marketing de l’innovation n’est pas ce que vous croyez —conférence#3 Marché de masse pragmatiques «gouffre» conservateurs retardatairesvisionnaires fans de techno D’après Crossing the Chasm, de Geoffrey Moore
  6. 6. 15marches.fr • info@15marches.fr Le logiciel dévore le transport Quand le rêve d’Elon Musk devient le pire cauchemar des constructeurs automobiles. La mobilité est au bord de la plus grande rupture de son histoire : le véhicule électrique a franchi le point de bascule vers le marché de masse, le transport partagé n’a jamais reçu autant d’investissements privés et des partenariats inédits bouleversent la chaîne de valeurs de la filière. Alors que le véhicule autonome est au bout de la rue, le logiciel dévore le transport et plus rien ne sera comme avant. Attachez vos ceintures. —conférence#4
  7. 7. 15marches.fr • info@15marches.fr —conférence#5 Qu'est-ce qu'une entreprise créative ? L'exemple de Pixar Le concept d’“entreprise créative” évoque le cliché de lieux merveilleusement décorés, dans lesquels de purs génies livrés à eux-mêmes créeraient sans effort des produits innovants. Dans son livre Creativity Inc., Ed Catmull, le co-fondateur de Pixar, nous démontre que le succès de Pixar est dû à des processus bien identifiés, portés par un management et une culture d’entreprise favorables à la créativité. Cette présentation détaille et illustre le processus créatif mis en place chez Pixar et les enseignements que chaque entreprise peut en tirer.
  8. 8. 15marches.fr • info@15marches.fr —conférence#6 La relation client à l’ère des communautés Une communauté peut faire ou défaire une marque. Devenir un actif de votre entreprise ou son pire ennemi. Porter sa croissance ou la détruire. La révéler et la fédérer devraient être des activités stratégiques de votre entreprise. Comment encourager un dialogue constructif non seulement avec mais aussi entre utilisateurs ? À l'ère où les technologies sont accessibles à tous, les clés du succès des entreprises - qu'elles soient commerciales, associatives ou politiques - dépendront la capacité à établir ce nouveau type de relations. Cette conférence analyse des exemples concrets de réussite et d'échecs pour en tirer des enseignements.
  9. 9. 15marches.fr • info@15marches.fr —conférence#7 Travail et numérique : enfer ou paradis ? S’il adopte en masse les “nouvelles technologies” à la maison ou au supermarché, l’individu connecté peine à en voir les bénéfices dans son travail quotidien. Les outils ont certes changé mais la majorité des entreprises restent régies par des principes issus de la Révolution Industrielle. Ainsi les tensions sont vives entre un monde du travail qui a peu évolué et des individus plus “capables” et informés que jamais. L’arrivée de nouvelles générations d’actifs rend plus pressante encore la transition numérique de l’entreprise. Celle-ci doit s’adapter à un monde plus ouvert, plus transparent et plus collaboratif. Mais que restera-t-il de ces organisations lorsque l’usage des technologies aura fini de brouiller les frontières entre clients et fournisseurs, employeurs et employés, entreprise et lieu de travail,…?
  10. 10. 15marches.fr • info@15marches.fr15marches.fr • info@15marches.fr Ils nous ont déjà fait confiance
  11. 11. Stéphane SCHULTZ Fondateur 15marches — stephane@15marches.fr @15marches — Plus d’infos sur nos conférences : Plus d’une cinquantaine de clients ont déjà fait appel à nos services. Formés aux techniques de l’art oratoire, nous savons capter l’attention et faire passer les messages essentiels à tout type de public. Nos supports de présentation sont également conçus et réalisés avec un grand souci du détail par des designers professionnels.

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