Kanya Tsukamoto
Consumer Economics
Common Assessment
In this presentation, I will identify the names of
products and brand names. Then, I will go through
each product one by o...
Name of
products
Baseball
glove
Shoes PC PSP Dictionar
y
Brand
name of
product
Mizuno Nike XP Sony Casio
An image that is connected with my
baseball glove is American because
baseball is spread from America and
American profess...
The values that are associated with
my baseball glove are excellence,
active, and community because
Mizuno has good baseba...
I believe that playing baseball or
watching baseball is very fun because
baseball is a team sport, there are
many kinds of...
I bought this product because I liked
baseball. I finally bought a baseball
glove from Mizuno because I heard
from my brot...
Nike Shoes- Image
An image that is connected with
Nike shoes is fast because many of
sports players wear Nike shoes. My
mo...
Nike Shoes- Values
The basic need that is addressed with
my Nike shoes is power because you
might be a better runner by we...
Nike Shoes- Beliefs
I thought new shoes would make
me satisfied because my old shoes
were too small, but I could buy
the s...
Nike Shoes- Influenced
I bought Nike shoes because I
needed something to wear and
they fit in very well and I thought I
co...
An image that is connected to PC is
excellence because you can do
almost anything you want by using
PC. You can chat with ...
The values that are associated with
are friendship and community
because you can chat or e-mail with
your friends. You can...
Before I bought a computer, I
believed that it would fun if I buy
a computer because on a
computer, you can do many
things...
I bought PC because everyone has a
computer and I needed a computer
to do my homework. I also wanted
a computer just for f...
An image that is connected to
PSP is teenager boys because I
see most of teenager boys
playing PSP. My most of boy
friends...
The basic need that is addressed with
my PSP is Freedom because you don’t
need to think about homework when you
are listin...
My beliefs that are connected with
PSP are if you play games or watch
videos with PSP a lot your eyes will
lose your eyesi...
I bought PSP because most of my
friends had PSP when I was in Japan
and I lost my IPod and wanted to listen
to music or wa...
Dictionary- Image
An image that is connected with
dictionary is language learner
because you need dictionaries to
know wha...
Dictionary- Values
The values that are associated are
learning and wealth because you are
learning the meanings of words b...
Dictionary- Beliefs
My personal beliefs that is
connected with my dictionary
is that it is helping me to learn
because whe...
Dictionary- Influenced
My dad bought me an expensive
dictionary because I needed
something to translate the meanings
of En...
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Consumer economics common assessments

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Consumer economics common assessments

  1. 1. Kanya Tsukamoto Consumer Economics Common Assessment
  2. 2. In this presentation, I will identify the names of products and brand names. Then, I will go through each product one by one and explain the image/perceptions connected to the brand/product, what values the product/brand is associated with, any beliefs connected to the product/brand, and what may have influenced me to buy the product.
  3. 3. Name of products Baseball glove Shoes PC PSP Dictionar y Brand name of product Mizuno Nike XP Sony Casio
  4. 4. An image that is connected with my baseball glove is American because baseball is spread from America and American professional baseball players are better than other professional baseball players in other countries. The marketing strategy that is used to portray Nike shoes is values association and it is associated with friendship because team work is important to play baseball.
  5. 5. The values that are associated with my baseball glove are excellence, active, and community because Mizuno has good baseball products and baseball is a team sport. You’ll need to communicate a lot with your teammates. Baseball is very active because basically, you need to run, catch and hit. The basic need that is addressed with my baseball glove is freedom because when you are playing baseball you don’t need to think about your homework.
  6. 6. I believe that playing baseball or watching baseball is very fun because baseball is a team sport, there are many kinds of movements such as running, catching, or hitting, and sometimes, you might be impressed from the baseball match.
  7. 7. I bought this product because I liked baseball. I finally bought a baseball glove from Mizuno because I heard from my brother that Mizuno has good baseball products. I also heard that many of good professional players use Mizuno gloves.
  8. 8. Nike Shoes- Image An image that is connected with Nike shoes is fast because many of sports players wear Nike shoes. My mom’s friend who was an Olympic player wears Nike shoes. The marketing strategy that is used to portray Nike shoes is branding because Nike shoes are sold by good sports shops and if you wear them, you don’t look poor.
  9. 9. Nike Shoes- Values The basic need that is addressed with my Nike shoes is power because you might be a better runner by wearing good shoes such as Nike shoes. The values that are associated with Nike shoes are image and action because you are moving when you are wearing Nike shoes and your image might look better by wearing Nike shoes.
  10. 10. Nike Shoes- Beliefs I thought new shoes would make me satisfied because my old shoes were too small, but I could buy the shoes that fit.
  11. 11. Nike Shoes- Influenced I bought Nike shoes because I needed something to wear and they fit in very well and I thought I could run better rather than wearing the shoes that don’t fit.
  12. 12. An image that is connected to PC is excellence because you can do almost anything you want by using PC. You can chat with your friends, watch movies, play games, search about what you want to know etc. Marketing strategy that is used to portray my PC is values association and it is associating with friendship and community.
  13. 13. The values that are associated with are friendship and community because you can chat or e-mail with your friends. You can also chat with a lot of people by using face book, Skype etc. The basic needs that are addressed with my PC are Fun and freedom because using computers (face book, Skype, mail, playing games, watching videos) are fun and you can feel free when you are doing something fun on the your computer.
  14. 14. Before I bought a computer, I believed that it would fun if I buy a computer because on a computer, you can do many things (watching movies, listening to music, chatting with your friends, etc.)
  15. 15. I bought PC because everyone has a computer and I needed a computer to do my homework. I also wanted a computer just for fun. I wanted to download the music and listen to them, watch movies, search about something I want to know etc.
  16. 16. An image that is connected to PSP is teenager boys because I see most of teenager boys playing PSP. My most of boy friends had PSP when I was in Japan. Marketing strategy that is used to portray this product is branding because if you don’t have anything that everyone has (IPod touch, Iphone, PS3 etc.) you are not cool.
  17. 17. The basic need that is addressed with my PSP is Freedom because you don’t need to think about homework when you are listing to music, watching a video, or playing games with PSP. The values that is associated with this product are joy and friendship because playing games, listening to music, and watching videos are fun and you can play online games with your friends if you and your friend have PSP.
  18. 18. My beliefs that are connected with PSP are if you play games or watch videos with PSP a lot your eyes will lose your eyesight and it affects you in bad ways. For example, you will have a short attention span. It is determined by electroencephalography.
  19. 19. I bought PSP because most of my friends had PSP when I was in Japan and I lost my IPod and wanted to listen to music or watch movies. I also wanted to play games.
  20. 20. Dictionary- Image An image that is connected with dictionary is language learner because you need dictionaries to know what the meanings of words. The marketing strategy that is used to portray is values association and it is associating with knowledge because my dictionary knows so much of vocabulary.
  21. 21. Dictionary- Values The values that are associated are learning and wealth because you are learning the meanings of words by using dictionaries and dictionaries are so expensive. The basic need that is addressed with this product is power because for me dictionary is important to live.
  22. 22. Dictionary- Beliefs My personal beliefs that is connected with my dictionary is that it is helping me to learn because when I don’t understand the meanings of the words, I can use it to know its meaning.
  23. 23. Dictionary- Influenced My dad bought me an expensive dictionary because I needed something to translate the meanings of English words into Japanese and good dictionaries are better to learn English word.

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