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1508™
ALWAYS IN LOVE
WITH WHAT WE DO
TOOLS FOR INSIGHTS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 1
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Tools f
or insi
g htsWIFI
1508guest
GUESTKODE
Jegvilonline
URL’S
1508.dk
slideshare.c...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
HOW DO WE BUILD AN ‘IS THIS A
GOOD IDEA’- MACHINE?
...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
SO, WHAT’S INSIDE THE MACHINE?
Tools for insights
P...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE RELY ON TESTED TOOLS AND
METHODS – AND ADAPT AS NEEDED.
MORGENBOOSTER: TOOLS FOR I...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
SOLUTIONS WILL BE FOUND THROUGH
HEAVY EXPERIMENTATI...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
THE FRAMEWORK – DESIGN THINKING
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 7
HUMAN ...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
VALUE PROPOSITION DESIGN – HELPS
US DESIGN PRODUCT FIT
MORGENBOOSTER: TOOLS FOR INSIG...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
5 DAY DESIGN SPRINT (GOOGLE
VENTURE) - HELPS US STAY ON TRACK
MORGENBOOSTER: TOOLS FO...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
TANGIBILITY IS KEY
14/04/16
P 10
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Prototyping
The practice of building quick,
inexpensive and rough study models
to lea...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
PROTOTYPING MEANS WE GAIN INSIGHTS FROM
TESTING - I...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
THERE IS AN ENORMOUS AMOUNT OF
TOOLS – AND MORE EVERYDAY …
MORGENBOOSTER: TOOLS FOR I...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HERE IS OUR FAVOURITE TOOLS FOR
GAINING INSIGHTS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
SKAT
SERVICES IN THE MAKING
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 15
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HELPING SKAT GET TO MARKET FASTER
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 16
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE KEEP LEARNING – EVEN AFTER
LAUNCH
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 17
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
AN EXAMPLE FROM SKAT - NEMID
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 18
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
IS THIS SAFER? - A QUICK SURVEY
IS NEEDED
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
A QUICK TYPEFORM SURVEY SHARED ON
LINKEDIN
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
THE INSIGHT FROM A QUICK TYPEFORM
SURVEY SHARED VIA LINKEDIN
MORGENBOOSTER: TOOLS FOR...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
More digits is intended to up
security, but it seems like that’s
not the case – That’...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE MADE MORE THAN 60 PROTOTYPES
IN MARVEL
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
BEGIN WITH SKETCHES TO SAVE TIME
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 24
Inte...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
THEN WE CREATE ARTBOARDS IN THE
APPLICATION CALLED “SKETCH”
MORGENBOOSTER: TOOLS FOR ...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE STITCH ARTBOARDS TOGETHER IN
MARVEL TO TEST
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/0...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE TEST PROTOTYPES IN MULTIPLE
WAYS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 27
T...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
SKAT PANELS – YES, PEOPLE REALLY
WANT TO HELP
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE LET USERS TEST PROTOTYPES IN
ORDER TO LEARN
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/0...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE SHARE OUR INSIGTHS WITH THE
TEAM AT HOME
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/1...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Yes NemId a pain but when it come
to personal info and big sums of
money then NemId i...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
IT’S ALWAYS A NEGOTIATION
DEPENDING ON THE SITUATION
MORGENBOOSTER: TOOLS FOR INSIGHT...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Don’t assume – test and learn.
There’s always people how would
like to help = User pa...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
FLAGDAGE
HOW WE HELP OPTIMIZE
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 34
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
GOOGLE ANALYTICS INSIGHTS TELL US
THAT FLAGDAGE IS ACTUALLY VERY
POPULAR INFORMATION
...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Yes, it seems a lot of users are
interested in knowing when to put
the flag up.
…Now,...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
JOBS TO
BE DONE
PAINS
GAINS
DOES THIS INFORMATION REALLY HELP
YOU? THERE’S MORE PAINS...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW MIGHT WE ADD VALUE AND ENSURE
THE USER ALWAYS PUT UP THE FLAG
ON THE RIGHT DAY – ...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE COULD TEST BY BUILDING AN APP
WITH REMINDERS, WIND,
TEMPERATURE, INFO, ETC..
MORGE...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
...OR A SCHEDULE ON THE WEBSITE..
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 40
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
…OR PICK UP A PHONE AND CALL
OURSELVES...
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
…NO. LETS MAKE AN MVP & JUST TEST
THE CORE VALUE PROPOSITION – DO
IT FAST & CHEAP TO ...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
COLLECT SIGNUPS WITH SQUARESPACE
AND FAKE THE SERVICE
MORGENBOOSTER: TOOLS FOR INSIGH...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Get insights fast – positive and
negative.
DIY if you can.
Squarespace is easy to use...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
BUSINESS
SKETCHING
A 1508 PRODUCT IN THE MAKING
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
CLIENTS AND COLLEAGUES STARTED
ASKING “HOW DO YOU DO THAT THING
WITH SKETCHES?”
MORGE...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER - A FRAMEWORK FOR
TESTING NEW IDEAS AND PRODUCTS
MORGENBOOSTER: TOOLS F...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Check!
Yes, people are interested in
Business Sketching – at least when
it’s a free t...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
GET PEOPLE TO REACT AND SIGN UP
FOR THE PRODUCT
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
TEST THE PRODUCT – A REAL LIFE
PROTOTYPE
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Yes, people are interested paying
to learn Business Sketching as a
traditional course...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
It is not a one off. I taught a
lot of companies and
organisations.
People keep wanti...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
TIME TO GET A BIT MORE SERIOUS
AND LOOK AT PRODUCT FIT
MORGENBOOSTER: TOOLS FOR INSIG...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
CUSTOMER PROFILE: BUSINESS
SKETCHING
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 55
...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
VALUE MAP: BUSINESS SKETCHING
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 56
PRODUCT...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 57
MORGENBOOSTER: TOOLS FOR INSIGHTS
Fill out test card.
This is what we w...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
CREATE A LANDING PAGE OUTLINING
YOUR IMAGINED VALUE PROPOSITION -
WITH A CALL TO ACTI...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
OUR LANDING PAGE OUTLINING THE
VALUE PROPOSITION
MORGENBOOSTER: TOOLS FOR INSIGHTS 14...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
USE MAILCHIMP TO CAPTURE INSIGHTS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 60
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Yes, more than 60 people signed up
to the mailing list.
Right, we need to make a real...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
TIME TO CREATE CONTENT FOR THE
MVP
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 62
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
A WHITE LABEL PRODUCTS SAVES YOU
TIME AND MONEY ON DEVELOPMENT.
HERE TEACHABLE.COM
MO...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Please check it out
bit.do/business-sketching
WE ARE LAUNCHING THE BUSINESS
SKETCHING...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
So what we learned…
• Realize evidence trumps opinion
• Learn fast
• Test early refin...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
TAKEAWAY
OUR TOOLS FOR
INSIGHTS
METHOD CARDS TO INSPIRE YOU
MORGENBOOSTER: TOOLS FOR ...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 67
MORGENBOOSTER: TOOLS FOR INSIGHTS
Paper Sketches
How
Rapidly sketch ide...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 68
MORGENBOOSTER: TOOLS FOR INSIGHTS
Social Media
How
Create posts contain...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 69
MORGENBOOSTER: TOOLS FOR INSIGHTS
Morgenbooster talk
How
Schedule a Tal...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 70
MORGENBOOSTER: TOOLS FOR INSIGHTS
Experience Prototype
How
Quickly prot...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 71
MORGENBOOSTER: TOOLS FOR INSIGHTS
Landing page
How
Landing pages can be...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 72
MORGENBOOSTER: TOOLS FOR INSIGHTS
Newsletter
How
Once you get signups y...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 73
MORGENBOOSTER: TOOLS FOR INSIGHTS
Prototyping tool
How
A prototyping to...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 74
MORGENBOOSTER: TOOLS FOR INSIGHTS
Demo days
How
Gather the entire team ...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 75
MORGENBOOSTER: TOOLS FOR INSIGHTS
Online panel
How
Ask your first ”sign...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 76
MORGENBOOSTER: TOOLS FOR INSIGHTS
Surveys
How
Ask a series of targeted
...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 77
MORGENBOOSTER: TOOLS FOR INSIGHTS
Interviews & User tests
How
Ask your ...
1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 78
MORGENBOOSTER: TOOLS FOR INSIGHTS
White label product
How
Find the righ...
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Morgenbooster #63 | Tools for Insights

Prototyping er tæt forbundet med udviklingen af nye digitale produkter og services. Det handler om at teste og skabe sikkerhed for et produkt, før man bygger det færdigt. På det seneste oplever vi, at værktøjerne til vores 'testlaboratorium' har ændret sig markant - der er kommet flere muligheder og det handler om at kunne navigere i dem efter behov. Hvornår er den håndtegnede prototype mest effektiv? Hvad kan man bruge Marvel og Sketch til i arbejdet med prototyping? Og hvordan kommer man i gang med de mange forskellige prototype-værktøjer?

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Morgenbooster #63 | Tools for Insights

  1. 1. 1508™ ALWAYS IN LOVE WITH WHAT WE DO TOOLS FOR INSIGHTS MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 1
  2. 2. 1508™ ALWAYS IN LOVE WITH WHAT WE DO Tools f or insi g htsWIFI 1508guest GUESTKODE Jegvilonline URL’S 1508.dk slideshare.com/1508as vimeo.com/design1508 facebook.com/company/1508-as HASHTAG #1508as MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 2
  3. 3. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MORGENBOOSTER: TOOLS FOR INSIGHTS HOW DO WE BUILD AN ‘IS THIS A GOOD IDEA’- MACHINE? Infrastructure Proven ideas 14/04/16 P 3
  4. 4. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MORGENBOOSTER: TOOLS FOR INSIGHTS SO, WHAT’S INSIDE THE MACHINE? Tools for insights Proven ideas 14/04/16 P 4
  5. 5. 1508™ ALWAYS IN LOVE WITH WHAT WE DO WE RELY ON TESTED TOOLS AND METHODS – AND ADAPT AS NEEDED. MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 5
  6. 6. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MORGENBOOSTER: TOOLS FOR INSIGHTS SOLUTIONS WILL BE FOUND THROUGH HEAVY EXPERIMENTATION 14/04/16 P 6
  7. 7. 1508™ ALWAYS IN LOVE WITH WHAT WE DO THE FRAMEWORK – DESIGN THINKING MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 7 HUMAN VALUE FEASABILITY BUSINESS Can we make it?Do they want it? Will we make it?
  8. 8. 1508™ ALWAYS IN LOVE WITH WHAT WE DO VALUE PROPOSITION DESIGN – HELPS US DESIGN PRODUCT FIT MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 8 JOBS TO BE DONE PAINS GAINS PRODUCTS & SERVICES PAIN RELIEVERS GAIN CREATORS
  9. 9. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 5 DAY DESIGN SPRINT (GOOGLE VENTURE) - HELPS US STAY ON TRACK MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 9 DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 UNDERSTAND IDEA DECIDE BUILD TEST
  10. 10. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MORGENBOOSTER: TOOLS FOR INSIGHTS TANGIBILITY IS KEY 14/04/16 P 10
  11. 11. 1508™ ALWAYS IN LOVE WITH WHAT WE DO Prototyping The practice of building quick, inexpensive and rough study models to learn about the desirability, feasibility and viability of of alternative value propositions and business models. PROTOTYPES ARE THE KEY TO GET INSIGHTS MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 11
  12. 12. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MORGENBOOSTER: TOOLS FOR INSIGHTS PROTOTYPING MEANS WE GAIN INSIGHTS FROM TESTING - INSTEAD OF LONG TERM ANALYSIS Analysis Hypothesis Build prototype (MVP) Launch Learn from insights 14/04/16 P 12 Recommendation
  13. 13. 1508™ ALWAYS IN LOVE WITH WHAT WE DO THERE IS AN ENORMOUS AMOUNT OF TOOLS – AND MORE EVERYDAY … MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 13
  14. 14. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HERE IS OUR FAVOURITE TOOLS FOR GAINING INSIGHTS MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 14 Analysis Hypothesis Build prototype (MVP) Launch Learn from insights Recommendation SURVEYS ANALYTICS VALUE PROPOSITION CANVAS HOW MIGHT WE SQUARE SPACE MARVEL TEACHABLE SIGNUPS SURVEYS ATTENDEES TYPEFORM DESK- RESEARCH TEST CARD INTERVIEWS LANDING PAGE LEARNING CARDS
  15. 15. 1508™ ALWAYS IN LOVE WITH WHAT WE DO SKAT SERVICES IN THE MAKING MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 15
  16. 16. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HELPING SKAT GET TO MARKET FASTER MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 16
  17. 17. 1508™ ALWAYS IN LOVE WITH WHAT WE DO WE KEEP LEARNING – EVEN AFTER LAUNCH MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 17
  18. 18. 1508™ ALWAYS IN LOVE WITH WHAT WE DO AN EXAMPLE FROM SKAT - NEMID MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 18
  19. 19. 1508™ ALWAYS IN LOVE WITH WHAT WE DO IS THIS SAFER? - A QUICK SURVEY IS NEEDED MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 19
  20. 20. 1508™ ALWAYS IN LOVE WITH WHAT WE DO A QUICK TYPEFORM SURVEY SHARED ON LINKEDIN MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 20
  21. 21. 1508™ ALWAYS IN LOVE WITH WHAT WE DO THE INSIGHT FROM A QUICK TYPEFORM SURVEY SHARED VIA LINKEDIN MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 21
  22. 22. 1508™ ALWAYS IN LOVE WITH WHAT WE DO More digits is intended to up security, but it seems like that’s not the case – That’s a valuable learning! Meanwhile at SKAT… INSIGHT 1 MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 22
  23. 23. 1508™ ALWAYS IN LOVE WITH WHAT WE DO WE MADE MORE THAN 60 PROTOTYPES IN MARVEL MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 23
  24. 24. 1508™ ALWAYS IN LOVE WITH WHAT WE DO BEGIN WITH SKETCHES TO SAVE TIME MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 24 Interactions Flows (To be) Flows (To be) Scenarios (As is)
  25. 25. 1508™ ALWAYS IN LOVE WITH WHAT WE DO THEN WE CREATE ARTBOARDS IN THE APPLICATION CALLED “SKETCH” MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 25
  26. 26. 1508™ ALWAYS IN LOVE WITH WHAT WE DO WE STITCH ARTBOARDS TOGETHER IN MARVEL TO TEST MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 26
  27. 27. 1508™ ALWAYS IN LOVE WITH WHAT WE DO WE TEST PROTOTYPES IN MULTIPLE WAYS MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 27 Thursday’s demo (Internal) Surveys (Panels) User tests (Panels)
  28. 28. 1508™ ALWAYS IN LOVE WITH WHAT WE DO SKAT PANELS – YES, PEOPLE REALLY WANT TO HELP MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 28 708 users Business panel 4817 users Public panel
  29. 29. 1508™ ALWAYS IN LOVE WITH WHAT WE DO WE LET USERS TEST PROTOTYPES IN ORDER TO LEARN MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 29
  30. 30. 1508™ ALWAYS IN LOVE WITH WHAT WE DO WE SHARE OUR INSIGTHS WITH THE TEAM AT HOME MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 30
  31. 31. 1508™ ALWAYS IN LOVE WITH WHAT WE DO Yes NemId a pain but when it come to personal info and big sums of money then NemId is a benefit to encourage trust rather than a problem. So what happened after that… INSIGHT 2 MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 31
  32. 32. 1508™ ALWAYS IN LOVE WITH WHAT WE DO IT’S ALWAYS A NEGOTIATION DEPENDING ON THE SITUATION MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 32 CLUMSY ANNOYING OUT DATED SAFE BELIEVABLE TRUSTWORTHY
  33. 33. 1508™ ALWAYS IN LOVE WITH WHAT WE DO Don’t assume – test and learn. There’s always people how would like to help = User panels. Typeform is fast, free and easy to use on both mobile/desktop. Marvel lets users try a concept in the right context. It’s free, easy and very helpful, but has limitations. TIPS MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 33
  34. 34. 1508™ ALWAYS IN LOVE WITH WHAT WE DO FLAGDAGE HOW WE HELP OPTIMIZE MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 34
  35. 35. 1508™ ALWAYS IN LOVE WITH WHAT WE DO GOOGLE ANALYTICS INSIGHTS TELL US THAT FLAGDAGE IS ACTUALLY VERY POPULAR INFORMATION MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 35 Slotsholmsgade 10 1216 København K. Telefon 7226 8400 Telefax 3393 3510 www.justitsministeriet.dk jm@jm.dk Officielle flagdage 2016 1. januar Nytårsdag. 5. februar Hendes Kongelige Højhed Kronprinsesse Ma- rys fødselsdag. 6. februar Hendes Kongelige Højhed Prinsesse Maries fødselsdag. 25. marts Langfredag. Der flages på halv stang hele dagen. 27. marts Påskedag. 9. april Besættelsesdagen. Der flages på halv stang til kl. 12.00, herefter på hel stang. 16. april Hendes Majestæt Dronningens fødselsdag. 29. april Hendes Kongelige Højhed Prinsesse Benediktes fødselsdag. 5. maj Befrielsesdagen og Kristi Himmelfartsdag. 15. maj Pinsedag. 26. maj Hans Kongelige Højhed Kronprins Frederiks fødselsdag. Lovafdelingen Dato: 4. december 2015 Kontor: Lovkvalitetskontoret Sagsnr.: 2015-155-0077
  36. 36. 1508™ ALWAYS IN LOVE WITH WHAT WE DO Yes, it seems a lot of users are interested in knowing when to put the flag up. …Now, let’s put ourselves in the users shoes… INSIGHT 1 MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 36
  37. 37. 1508™ ALWAYS IN LOVE WITH WHAT WE DO JOBS TO BE DONE PAINS GAINS DOES THIS INFORMATION REALLY HELP YOU? THERE’S MORE PAINS THAN GAINS MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 37 XX XX XX XX XX
  38. 38. 1508™ ALWAYS IN LOVE WITH WHAT WE DO HOW MIGHT WE ADD VALUE AND ENSURE THE USER ALWAYS PUT UP THE FLAG ON THE RIGHT DAY – AND TAKE IT DOWN AGAIN IN TIME MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 38
  39. 39. 1508™ ALWAYS IN LOVE WITH WHAT WE DO WE COULD TEST BY BUILDING AN APP WITH REMINDERS, WIND, TEMPERATURE, INFO, ETC.. MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 39
  40. 40. 1508™ ALWAYS IN LOVE WITH WHAT WE DO ...OR A SCHEDULE ON THE WEBSITE.. MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 40
  41. 41. 1508™ ALWAYS IN LOVE WITH WHAT WE DO …OR PICK UP A PHONE AND CALL OURSELVES... MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 41
  42. 42. 1508™ ALWAYS IN LOVE WITH WHAT WE DO …NO. LETS MAKE AN MVP & JUST TEST THE CORE VALUE PROPOSITION – DO IT FAST & CHEAP TO SEE IF IT’S A GOOD IDEA MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 42
  43. 43. 1508™ ALWAYS IN LOVE WITH WHAT WE DO COLLECT SIGNUPS WITH SQUARESPACE AND FAKE THE SERVICE MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 43
  44. 44. 1508™ ALWAYS IN LOVE WITH WHAT WE DO Get insights fast – positive and negative. DIY if you can. Squarespace is easy to use and helps with “signups”, “design” “payment” etc. TIPS MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 44
  45. 45. 1508™ ALWAYS IN LOVE WITH WHAT WE DO BUSINESS SKETCHING A 1508 PRODUCT IN THE MAKING MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 45
  46. 46. 1508™ ALWAYS IN LOVE WITH WHAT WE DO CLIENTS AND COLLEAGUES STARTED ASKING “HOW DO YOU DO THAT THING WITH SKETCHES?” MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 46
  47. 47. 1508™ ALWAYS IN LOVE WITH WHAT WE DO MORGENBOOSTER - A FRAMEWORK FOR TESTING NEW IDEAS AND PRODUCTS MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 47
  48. 48. 1508™ ALWAYS IN LOVE WITH WHAT WE DO Check! Yes, people are interested in Business Sketching – at least when it’s a free talk. …But is it a product we can sell? INSIGHT 1 MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 48
  49. 49. 1508™ ALWAYS IN LOVE WITH WHAT WE DO GET PEOPLE TO REACT AND SIGN UP FOR THE PRODUCT MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 49
  50. 50. 1508™ ALWAYS IN LOVE WITH WHAT WE DO TEST THE PRODUCT – A REAL LIFE PROTOTYPE MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 50
  51. 51. 1508™ ALWAYS IN LOVE WITH WHAT WE DO Yes, people are interested paying to learn Business Sketching as a traditional course – 3 hours – teacher and lots of tasks. …But was it a one off? Is the audience bigger than one 3 hour course at 1508? INSIGHT 2 MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 51
  52. 52. 1508™ ALWAYS IN LOVE WITH WHAT WE DO
  53. 53. 1508™ ALWAYS IN LOVE WITH WHAT WE DO It is not a one off. I taught a lot of companies and organisations. People keep wanting to learn Business Sketching - and pay for it. …Hm, can we make it a digital product? INSIGHT 3 MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 53
  54. 54. 1508™ ALWAYS IN LOVE WITH WHAT WE DO TIME TO GET A BIT MORE SERIOUS AND LOOK AT PRODUCT FIT MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 54 JOBS TO BE DONE PAINS GAINS PRODUCTS & SERVICES PAIN RELIEVERS GAIN CREATORS
  55. 55. 1508™ ALWAYS IN LOVE WITH WHAT WE DO CUSTOMER PROFILE: BUSINESS SKETCHING MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 55 JOBS TO BE DONE PAINS GAINS I CAN SKETCH COMMUNICATE AND SELL IDEAS LOOK GOOD IN FRONT OF COLLEAGUES, BOSS, CLIENTS… SHARE IDEAS I FEEL STUPID I CANT DRAW IT IS DIFFICULT TO LEARN I DON’T HAVE TIME TO LEARN MY SKETCHES ARE UGLY GET PAY RISE SELL IDEAS GET RECOGNITION LEAD EFFECTIVE MEETINGS
  56. 56. 1508™ ALWAYS IN LOVE WITH WHAT WE DO VALUE MAP: BUSINESS SKETCHING MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 56 PRODUCTS & SERVICES PAIN RELIEVERS GAIN CREATORS ONLINE COURSE STRUCTURED PROGRESS FACE TO FACE COURSE DOWNLOAD E- BOOK ONLINE SPARRING ONE APPLE A DAY SHORT AND CONCISE CONTENTPRACTICAL CHUNKS FEEDBACK STEP BY STEP INSTRUCTION COMMON VISUAL LANGUAGE DEVELOP IDEAS
  57. 57. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 14/04/16 P 57 MORGENBOOSTER: TOOLS FOR INSIGHTS Fill out test card. This is what we wanted to test. So we build a landing page for the new digitial product. TEST CARD To verify that, we will… build a landing page with a signup to newsletter And measure… how many signups we get to the course We are right if… more than 50 signs up We believe that… by making an online course with videos people can learn Business Sketching Hypothesis test
  58. 58. 1508™ ALWAYS IN LOVE WITH WHAT WE DO CREATE A LANDING PAGE OUTLINING YOUR IMAGINED VALUE PROPOSITION - WITH A CALL TO ACTION TO SIGN UP MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 58
  59. 59. 1508™ ALWAYS IN LOVE WITH WHAT WE DO OUR LANDING PAGE OUTLINING THE VALUE PROPOSITION MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 59 Why sketching Who is it for Social proof What you get out of it Curriculum Social proof Social proof Your instructor Frequently asked questions What + video Sign up
  60. 60. 1508™ ALWAYS IN LOVE WITH WHAT WE DO USE MAILCHIMP TO CAPTURE INSIGHTS MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 60
  61. 61. 1508™ ALWAYS IN LOVE WITH WHAT WE DO Yes, more than 60 people signed up to the mailing list. Right, we need to make a real mvp! INSIGHT 4 MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 61
  62. 62. 1508™ ALWAYS IN LOVE WITH WHAT WE DO TIME TO CREATE CONTENT FOR THE MVP MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 62
  63. 63. 1508™ ALWAYS IN LOVE WITH WHAT WE DO A WHITE LABEL PRODUCTS SAVES YOU TIME AND MONEY ON DEVELOPMENT. HERE TEACHABLE.COM MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 63
  64. 64. 1508™ ALWAYS IN LOVE WITH WHAT WE DO Please check it out bit.do/business-sketching WE ARE LAUNCHING THE BUSINESS SKETCHING MVP NEXT WEEK MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 64
  65. 65. 1508™ ALWAYS IN LOVE WITH WHAT WE DO So what we learned… • Realize evidence trumps opinion • Learn fast • Test early refine later • Remind yourself regularly “it is an experiment” MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 65
  66. 66. 1508™ ALWAYS IN LOVE WITH WHAT WE DO TAKEAWAY OUR TOOLS FOR INSIGHTS METHOD CARDS TO INSPIRE YOU MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16 P 66
  67. 67. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 14/04/16 P 67 MORGENBOOSTER: TOOLS FOR INSIGHTS Paper Sketches How Rapidly sketch ideas, layout and evaluate interaction design and concepts for flows. Why This is a good way to quickly organize, articulate and visualize design ideas and concepts. When Early in project to develop ideas, explain and convince others about your idea. Tips • Use black pens on paper – fits into the scanner or put on wall • Use “Pop” app if need to stich together
  68. 68. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 14/04/16 P 68 MORGENBOOSTER: TOOLS FOR INSIGHTS Social Media How Create posts containing a call to action - link to survey, landingpage etc. Why To generate traffic to your prototype to get insights. When All through a project, but most valuable in the early stages to attract people to your survey, landingpage or prototype. Tips • Don’t spam your network • Keep it short. Don’t ask to much of your network • Get answers on small problems or questions
  69. 69. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 14/04/16 P 69 MORGENBOOSTER: TOOLS FOR INSIGHTS Morgenbooster talk How Schedule a Talk and invite potential customers to sign up. Why To test the appetite for a new product before making it. Does anyone sign up? When Right in the beginning when you have an idea for a new product. Tips • Activate the audience in the talk • Give them tasks to do • Seek feedback • Track how many see video and slides afterwards
  70. 70. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 14/04/16 P 70 MORGENBOOSTER: TOOLS FOR INSIGHTS Experience Prototype How Quickly prototype a concept using available materials and use it to learn from a simulation of the experience using the product. Why This is useful for revealing unanticipated issues or needs, as well as evaluating ideas. When Early in the process. Don’t be afraid that it’s not perfect. That why you’re doing it – to learn and make it better. Tips • Plan it carefully • Act it out
  71. 71. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 14/04/16 P 71 MORGENBOOSTER: TOOLS FOR INSIGHTS Landing page How Landing pages can be created easily and fast with Squarespace, Webflow, Wix, etc. It’s all drag n’ drop. Why A landing page is a great way to explain and test you idea. You want to know if there’s need for what you’re making. When Test your value proposition early on and learn from the insights you get. Use for instance a signup flow Tips • Include a call to action so you can measure signups. • It should look real, but don’t spend to much time on making it perfect.
  72. 72. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 14/04/16 P 72 MORGENBOOSTER: TOOLS FOR INSIGHTS Newsletter How Once you get signups you should keep your users informed. Mailchimp can be used to send out emails to your email-list. Why If users signed up to your idea it means they are interested.. keep them up to date or involve them in the process. When Use mailing list to track interest in your landing page of your product or to recruit test users. Tips • Don’t tire out your subscribers • Include content to empower them
  73. 73. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 14/04/16 P 73 MORGENBOOSTER: TOOLS FOR INSIGHTS Prototyping tool How A prototyping tool can turn your ideas into and interactive prototype for desktop, iWatch, smartphones and tablets. Why Always test in the right context. Let people experience your idea and be sure to observe and ask questions. When Once you have identified the flow and before you start development. Tips • Create short flows/ experiments, never a whole concept • With a free account you can have as many projects you like for free
  74. 74. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 14/04/16 P 74 MORGENBOOSTER: TOOLS FOR INSIGHTS Demo days How Gather the entire team and demo the prototype on a big screen. Gather feedback from everyone. Why Feedback from different perspectives will often shine a light on problems you haven’t seen yourself. When Do it as often as you can because you don’t know everything! Tips • Make sure there’s team-members with other skills than yours • Let someone else than you demo it to see if it’s understood
  75. 75. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 14/04/16 P 75 MORGENBOOSTER: TOOLS FOR INSIGHTS Online panel How Ask your first ”sign ups” for instance. There are always people who would like to help. Why Users are a valuable resource. Organize them in a panel and use them for surveys, tests and interviews. When A panel can be used for different purposes through out the entire process, even after launch. Tips • Make the users feel special • You can never get to may users in a panel
  76. 76. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 14/04/16 P 76 MORGENBOOSTER: TOOLS FOR INSIGHTS Surveys How Ask a series of targeted questions in order to ascertain particular characteristics and perception of users. Create surveys quick and easy by “drag & drop” method. We use Typeform to design, distribute and analyse your surveys with Typeform. Why This is a quick way to elicit answers form a large number of people. When Whenever you need quantitative data to move forward. Tips • Avoid questions about the future because what they say might not be what they do
  77. 77. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 14/04/16 P 77 MORGENBOOSTER: TOOLS FOR INSIGHTS Interviews & User tests How Ask your users to perform a task using the prototype. While they do it, get them to talk a loud and observe what they do. Why Get users to react to your prototype. The Prototype must look real to get best results. When Do in the beginning to establish needs in you target group. Do in every sprint to find answers to your sprint question. Tips • Use social media or your panel to find participants • Give participants a small gift as thank you
  78. 78. 1508™ ALWAYS IN LOVE WITH WHAT WE DO 14/04/16 P 78 MORGENBOOSTER: TOOLS FOR INSIGHTS White label product How Find the right tool that fits your need. Google is your friend. Why You don’t have to build everything yourself in order to test out ideas. Find existing services and see if you can piggyback on them. When We needed a site where users can signup and take video classes. For that we are using teachable – a framework suited for our needs. Tips • To get an overview of different white labels out there you can get a overview with producthunt.com

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