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Sådan mestrer du metoderne til digital produktinnovation

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Se eller gense Morgenboosteren og få indblik i, hvorfor vi starter mange af vores projekter med et hurtigt internt Business Sketching tegnekursus.

Se video her: 1508.dk/morgenbooster/saadan-mestrer-du-metoderne-til-digital-produktinnovation/

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Sådan mestrer du metoderne til digital produktinnovation

  1. 1. 1508™ DESIGN IN LOVE WITH TECHNOLOGY SÅDAN MESTRER DU METODERNE TIL DIGITAL PRODUKT- INNOVATION LOUISE W. KLINKER, HEAD OF STRATEGY & UX MERETE BOKÆR PETERSEN, VISUAL FACILITATOR MORGENBOOSTER
  2. 2. 1508™ GOOD MORNING MORGENBOOSTER Louise W. Klinker Head of Strategy & UX Merete Bokær Petersen Visual Facilitator
  3. 3. 1508™ MORGENBOOSTER DESIGN THINKING
  4. 4. 1508™ MORGENBOOSTER WE ARE EXPERIENCING A GAP V V BUSINESS STRATEGY IT IMPLEMENTATION HYPOTHESIS DRIVEN EXECUTION
  5. 5. 1508™ MORGENBOOSTER PROTOTYPES BECOMES OUR VEHICLE FOR INSIGHT HYPOTHESIS DRIVEN EXECUTION CUSTOMER CENTRIC DEVELOPMENT VALUE PROPOSITION DESIGN MINIMUM VIABLE PRODUCTS PROTOTYPING DESIGN SPRINT
  6. 6. 1508™ INNOVATION THROUGH DESIGN THINKING MORGENBOOSTER
  7. 7. 1508™ IN ESSENCE WE BUILD AN ‘IS THIS A GOOD IDEA?’- MACHINE MORGENBOOSTER Validated ideas Processes
  8. 8. 1508™ …AND TANGIBILITY IS KEY MORGENBOOSTER
  9. 9. 1508™ BUSINESS SKETCHING MORGENBOOSTER
  10. 10. 1508™ MORGENBOOSTER WARM UP!
  11. 11. 1508™ MORGENBOOSTER ”Sketch your shoe” 30 sec
  12. 12. 1508™ MORGENBOOSTER STOP AND SHOW THE SKETCH TO YOUR NEIGHBOUR
  13. 13. 1508™ DOES THIS COMMUNICATE A SHOE? CLIENT - PROJECT
  14. 14. 1508™ DOES THIS COMMUNICATE A SHOE? CLIENT - PROJECT
  15. 15. 1508™ MORGENBOOSTER ”Business Sketching is not art. It is communication”
  16. 16. 1508™ MORGENBOOSTER VALUE PROPOSITION DESIGN
  17. 17. 1508™ FRAMEWORK MORGENBOOSTER
  18. 18. 1508™ VALUE PROPOSITION CANVAS MORGENBOOSTER
  19. 19. 1508™ CHALLENGE MORGENBOOSTER
  20. 20. 1508™ Things your customer is trying to get done in their work or life. JOBS TO BE DONE MORGENBOOSTER Things your customer is trying to get done in their work or life. Jobs to Be done Pains Gains
  21. 21. 1508™ Anything, that annoys your customers before, during and after trying to get a job done PAINS MORGENBOOSTER Things your customer is trying to get done in their work or life. Jobs to Be done Pains Gains
  22. 22. 1508™ Gains are benefits, results and characteristics, that customers require or desire GAINS MORGENBOOSTER Things your customer is trying to get done in their work or life. Jobs to Be done Pains Gains
  23. 23. 1508™ List all the products and services your value proposition is built around PRODUCTS & SERVICES MORGENBOOSTER Products & services Pain relievers Gain creators
  24. 24. 1508™ Describe how your products and services create value by killing customer pains PAIN RELIEVERS MORGENBOOSTER Products & services Pain relievers Gain creators
  25. 25. 1508™ Describe how your products and services create value by creating customer gains GAIN CREATORS MORGENBOOSTER Products & services Pain relievers Gain creators
  26. 26. 1508™ NOW DEVELOP SOLUTIONS TO TEST THE “FIT” MORGENBOOSTER
  27. 27. 1508™ UNDERSTANDING AND IDENTIFYING THE PROBLEM AREAS MORGENBOOSTER
  28. 28. 1508™ HOW MIGHT WE… MORGENBOOSTER
  29. 29. 1508™ SKETCH SOLUTIONS MORGENBOOSTER
  30. 30. 1508™ PUTTING IN MORE DETAILS MORGENBOOSTER
  31. 31. 1508™ STORYBOARD ON PAPER BEFORE MAKING A PROTOTYPE. STITCH THE SKETCHES TOGETHER TO TEST FLOW MORGENBOOSTER
  32. 32. 1508™ PROTOTYPE – QUICK AND DIRTY… MORGENBOOSTER
  33. 33. 1508™ ...BUT GOOD ENOUGH TO BE SHOWN TO USERS MORGENBOOSTER
  34. 34. 1508™ TEST FOR FIT MORGENBOOSTER FIT
  35. 35. 1508™ DEEP DIVE THE POST-IT RULES MORGENBOOSTER
  36. 36. 1508™ POST-IT DO’S AND DON’TS CLIENT - PROJECT
  37. 37. 1508™ POST-IT DO’S AND DON’TS CLIENT - PROJECT
  38. 38. 1508™ POST-IT DO’S AND DON’TS CLIENT - PROJECT
  39. 39. 1508™ POST-IT DO’S AND DON’TS CLIENT - PROJECT
  40. 40. 1508™ SIMPLE PICTURES SUPPORTS THE MESSAGE = FAST DECODING CLIENT - PROJECT
  41. 41. 1508™ MORGENBOOSTER
  42. 42. 1508™ CLIENT - PROJECT
  43. 43. 1508™ THE GOOD NEWS IS THAT EVERYBODY CAN LEARN HOW TO SKETCH CLIENT - PROJECT
  44. 44. 1508™ VISUAL ALPHABET - IF YOU CAN SKETCH THESE SIMPLE SHAPES YOU CAN SKETCH EVERYTHING CLIENT - PROJECT
  45. 45. 1508™ BY DECONSTRUCTING THE COFFEE CUP YOU CAN EASILY SEE THE SIMPLE SHAPES IT IS MADE OF CLIENT - PROJECT
  46. 46. 1508™ CLIENT - PROJECT HOW DO YOU SKETCH A IDEA?
  47. 47. 1508™ EXAMPLE OF A IDEA SKETCHED CLIENT - PROJECT
  48. 48. 1508™ CREATE YOUR OWN SYMBOL LIBRARY YOU CAN PULL FROM CLIENT - PROJECT IDEA MONEY GROWTH BONUS
  49. 49. 1508™ EXAMPLE OF A SYMBOL LIBRARY CLIENT - PROJECT IDEA MONEY GROWTH BONUS
  50. 50. 1508™ DEEP DIVE LET´S ”HOW MIGHT WE…?” MORGENBOOSTER
  51. 51. 1508™ CLIENT - PROJECT “SKETCH A WATCH” 30 SEC
  52. 52. 1508™ DOES THE WATCH LOOK SOMETHING LIKE THIS CLIENT - PROJECT
  53. 53. 1508™ CLIENT - PROJECT “HOW MIGHT WE DESIGN A WAY OF KEEPING TRACK OF TIME?” 1 MIN
  54. 54. 1508™ OTHER WAYS OF KEEPING TRACK OF TIME CLIENT - PROJECT
  55. 55. 1508™ MORGENBOOSTER DESIGN SPRINT
  56. 56. 1508™ MORGENBOOSTER Design sprint is a proven process to solve big problems and test new ideas in just 5 days
  57. 57. 1508™ MORGENBOOSTER 5 DAY DESIGN SPRINT TESTPROTOTYPEDECIDESKETCHMAP
  58. 58. 1508™ MORGENBOOSTER
  59. 59. 1508™ PROJECT ROOM MORGENBOOSTER
  60. 60. 1508™ MORGENBOOSTER
  61. 61. 1508™ 75% OF CUSTOMERS NEVER ACCEPT THEIR HEARING AIDS MORGENBOOSTER
  62. 62. 1508™ THE HEARING AID ITSELF IS A FANTASTIC PRODUCT… MORGENBOOSTER
  63. 63. 1508™ …BUT THE CUSTOMER ARE ON THEIR OWN AFTER RECEIVING THEM MORGENBOOSTER
  64. 64. 1508™ WHO OF YOU HAS A BAD HABIT? MORGENBOOSTER
  65. 65. 1508™ THIS IS THE REAL PROBLEM MORGENBOOSTER
  66. 66. 1508™ ACCEPTING AND GETTING USED TO HEARING AIDS IS BEHAVIOURAL CHANGE MORGENBOOSTER
  67. 67. 1508™ HOW MIGHT WE CREATE A SUPERIOR ONBOARDING EXPERIENCE? MORGENBOOSTER
  68. 68. 1508™ MORGENBOOSTER MAP
  69. 69. 1508™ DEFINING LONG TERM GOALS AND SPRINT QUESTIONS MORGENBOOSTER
  70. 70. 1508™ MAPPING CUSTOMER JOURNEY MORGENBOOSTER
  71. 71. 1508™ ITERATING THE CUSTOMER JOURNEY AND SELECTING FOCUS MORGENBOOSTER
  72. 72. 1508™ ITERATING THE CUSTOMER JOURNEY MORGENBOOSTER
  73. 73. ASK THE EXPERT MORGENBOOSTER
  74. 74. 1508™ HOW MIGHT WE… MORGENBOOSTER
  75. 75. 1508™ MORGENBOOSTER SKETCH
  76. 76. 1508™ SCREENING COMPETITORS AND LOOKING FOR INSPIRATION MORGENBOOSTER
  77. 77. 1508™ CREATING SOLUTION SKETCHES MORGENBOOSTER
  78. 78. 1508™ MORGENBOOSTER DECIDE
  79. 79. 1508™ SPEED PRESENTATION AND CRITIQUING MORGENBOOSTER
  80. 80. 1508™ DOTMOCRACY MORGENBOOSTER
  81. 81. 1508™ DECIDERS SELECTING THE FINAL IDEAS MORGENBOOSTER
  82. 82. 1508™ TRANSFORMING IDEAS INTO A STORYBOARD FOR THE PROTOTYPE MORGENBOOSTER
  83. 83. 1508™ ITERATION ON THE STORYBOARD TURNING IT INTO A FLOW FOR THE APP MORGENBOOSTER
  84. 84. 1508™ ‘ASK THE EXPERT’ AND UPDATE STORYBOARD MORGENBOOSTER
  85. 85. 1508™ MORGENBOOSTER PROTOTYPE
  86. 86. PROTOTYPING MORGENBOOSTER
  87. 87. WORKING HEADS DOWN ON THE PROTOTYPE MORGENBOOSTER
  88. 88. 1508™ MORGENBOOSTER TEST
  89. 89. MORGENBOOSTER The ReSound Earbuddy is an onboarding app that helps the customer: • Feel normal and OK • Unlearn bad habits (coping mechanisms) • Track progress • Stay motivated • Take part in social activities • Set goals • Reach goals • Track emotions • Share experiences
  90. 90. MORGENBOOSTER PROTOTYPE
  91. 91. 1508™ DEEP DIVE HOW TO SKETCH EMOTIONS & EMPATHY MORGENBOOSTER
  92. 92. 1508™ MORGENBOOSTER LETS MAKE A FACE MATRIX
  93. 93. 1508™ LETS MAKE A FACE MATRIX MORGENBOOSTER
  94. 94. 1508™ EMOTIONS GIVES LIFE AND EMPATHY TO YOUR SKETCH MORGENBOOSTER
  95. 95. 1508™ MORGENBOOSTER QUESTIONS?
  96. 96. 1508™ MERETE BOKÆR PETERSEN VISUAL FACILITATOR MBP@1508.DK +45 7025 1508 THANKS MORGENBOOSTER LOUISE W. KLINKER HEAD OF STRATEGY & UX LWK@1508.DK +45 7025 1508

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