1508™
DESIGN
IN
LOVE
WITH
TECHNOLOGY
SÅDAN MESTRER
DU METODERNE
TIL DIGITAL
PRODUKT-
INNOVATION
LOUISE W. KLINKER, HEAD OF STRATEGY & UX
MERETE BOKÆR PETERSEN, VISUAL FACILITATOR
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GOOD MORNING
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Louise W. Klinker
Head of Strategy & UX
Merete Bokær Petersen
Visual Facilitator

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DESIGN THINKING

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WE ARE EXPERIENCING A GAP
V V
BUSINESS
STRATEGY
IT
IMPLEMENTATION
HYPOTHESIS DRIVEN
EXECUTION

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PROTOTYPES BECOMES OUR
VEHICLE FOR INSIGHT
HYPOTHESIS DRIVEN
EXECUTION
CUSTOMER CENTRIC DEVELOPMENT
VALUE PROPOSITION DESIGN
MINIMUM VIABLE PRODUCTS
PROTOTYPING
DESIGN SPRINT

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INNOVATION THROUGH DESIGN
THINKING
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IN ESSENCE WE BUILD AN ‘IS
THIS A GOOD IDEA?’- MACHINE
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Validated ideas
Processes

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…AND TANGIBILITY IS KEY
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BUSINESS SKETCHING
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WARM UP!

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”Sketch your shoe”
30 sec

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STOP AND SHOW THE SKETCH TO YOUR
NEIGHBOUR

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DOES THIS COMMUNICATE A
SHOE?
CLIENT - PROJECT

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DOES THIS COMMUNICATE A
SHOE?
CLIENT - PROJECT

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”Business Sketching is not art.
It is communication”

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VALUE PROPOSITION DESIGN

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FRAMEWORK
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VALUE PROPOSITION CANVAS
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CHALLENGE
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Things your customer is trying
to get done in their work or
life.
JOBS TO BE DONE
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Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains

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Anything, that annoys your
customers before, during and
after trying to get a job done
PAINS
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Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains

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Gains are benefits, results and
characteristics, that customers
require or desire
GAINS
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Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains

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List all the products and
services your value
proposition is built around
PRODUCTS & SERVICES
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Products
& services
Pain relievers
Gain creators

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Describe how your products and
services create value by
killing customer pains
PAIN RELIEVERS
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Products
& services
Pain relievers
Gain creators

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Describe how your products and
services create value by
creating customer gains
GAIN CREATORS
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Products
& services
Pain relievers
Gain creators

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NOW DEVELOP SOLUTIONS TO
TEST THE “FIT”
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UNDERSTANDING AND IDENTIFYING
THE PROBLEM AREAS
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HOW MIGHT WE…
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SKETCH SOLUTIONS
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PUTTING IN MORE DETAILS
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STORYBOARD ON PAPER BEFORE MAKING A PROTOTYPE.
STITCH THE SKETCHES TOGETHER TO TEST FLOW
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PROTOTYPE – QUICK AND
DIRTY…
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...BUT GOOD ENOUGH TO BE
SHOWN TO USERS
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TEST FOR FIT
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FIT

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DEEP DIVE
THE POST-IT RULES
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POST-IT DO’S AND DON’TS
CLIENT - PROJECT

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POST-IT DO’S AND DON’TS
CLIENT - PROJECT

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POST-IT DO’S AND DON’TS
CLIENT - PROJECT

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POST-IT DO’S AND DON’TS
CLIENT - PROJECT

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SIMPLE PICTURES SUPPORTS
THE MESSAGE = FAST DECODING
CLIENT - PROJECT

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THE GOOD NEWS IS THAT
EVERYBODY CAN LEARN HOW TO
SKETCH
CLIENT - PROJECT

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VISUAL ALPHABET - IF YOU
CAN SKETCH THESE SIMPLE
SHAPES YOU CAN SKETCH
EVERYTHING
CLIENT - PROJECT

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BY DECONSTRUCTING THE
COFFEE CUP YOU CAN EASILY
SEE THE SIMPLE SHAPES IT IS
MADE OF
CLIENT - PROJECT

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HOW DO YOU SKETCH A
IDEA?

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EXAMPLE OF A IDEA SKETCHED
CLIENT - PROJECT

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CREATE YOUR OWN SYMBOL
LIBRARY YOU CAN PULL FROM
CLIENT - PROJECT
IDEA MONEY
GROWTH BONUS

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EXAMPLE OF A SYMBOL LIBRARY
CLIENT - PROJECT
IDEA MONEY
GROWTH BONUS

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DEEP DIVE
LET´S ”HOW MIGHT WE…?”
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“SKETCH A WATCH”
30 SEC

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DOES THE WATCH LOOK
SOMETHING LIKE THIS
CLIENT - PROJECT

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“HOW MIGHT WE DESIGN A
WAY OF KEEPING
TRACK OF TIME?”
1 MIN

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OTHER WAYS OF KEEPING TRACK
OF TIME
CLIENT - PROJECT

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DESIGN SPRINT

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Design sprint is a proven process
to solve big problems and test
new ideas in just 5 days

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5 DAY DESIGN SPRINT
TESTPROTOTYPEDECIDESKETCHMAP

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PROJECT ROOM
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75% OF CUSTOMERS NEVER
ACCEPT THEIR HEARING AIDS
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THE HEARING AID ITSELF IS A
FANTASTIC PRODUCT…
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…BUT THE CUSTOMER ARE ON THEIR
OWN AFTER RECEIVING THEM
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WHO OF YOU HAS A BAD HABIT?
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THIS IS THE REAL PROBLEM
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ACCEPTING AND GETTING USED TO
HEARING AIDS IS BEHAVIOURAL CHANGE
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HOW MIGHT WE CREATE A SUPERIOR
ONBOARDING EXPERIENCE?
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MAP

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DEFINING LONG TERM GOALS
AND SPRINT QUESTIONS
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MAPPING CUSTOMER JOURNEY
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ITERATING THE CUSTOMER
JOURNEY AND SELECTING FOCUS
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ITERATING THE CUSTOMER
JOURNEY
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ASK THE EXPERT
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HOW MIGHT WE…
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SKETCH

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SCREENING COMPETITORS AND
LOOKING FOR INSPIRATION
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CREATING SOLUTION SKETCHES
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DECIDE

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SPEED PRESENTATION AND
CRITIQUING
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DOTMOCRACY
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DECIDERS SELECTING THE
FINAL IDEAS
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TRANSFORMING IDEAS INTO A
STORYBOARD FOR THE PROTOTYPE
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ITERATION ON THE STORYBOARD
TURNING IT INTO A FLOW FOR
THE APP
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‘ASK THE EXPERT’ AND UPDATE
STORYBOARD
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PROTOTYPE

PROTOTYPING
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WORKING HEADS DOWN ON THE
PROTOTYPE
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TEST

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The ReSound Earbuddy is an
onboarding app that helps the
customer:
• Feel normal and OK
• Unlearn bad habits (coping
mechanisms)
• Track progress
• Stay motivated
• Take part in social activities
• Set goals
• Reach goals
• Track emotions
• Share experiences

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PROTOTYPE

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DEEP DIVE
HOW TO SKETCH EMOTIONS &
EMPATHY
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LETS MAKE A
FACE MATRIX

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LETS MAKE A FACE MATRIX
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EMOTIONS GIVES LIFE AND
EMPATHY TO YOUR SKETCH
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QUESTIONS?

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MERETE BOKÆR PETERSEN
VISUAL FACILITATOR
MBP@1508.DK
+45 7025 1508
THANKS
MORGENBOOSTER
LOUISE W. KLINKER
HEAD OF STRATEGY & UX
LWK@1508.DK
+45 7025 1508