1.
1508™
DESIGN
IN
LOVE
WITH
TECHNOLOGY
SÅDAN MESTRER
DU METODERNE
TIL DIGITAL
PRODUKT-
INNOVATION
LOUISE W. KLINKER, HEAD OF STRATEGY & UX
MERETE BOKÆR PETERSEN, VISUAL FACILITATOR
MORGENBOOSTER

2.
1508™
GOOD MORNING
MORGENBOOSTER
Louise W. Klinker
Head of Strategy & UX
Merete Bokær Petersen
Visual Facilitator

3.
1508™ MORGENBOOSTER
DESIGN THINKING

4.
1508™ MORGENBOOSTER
WE ARE EXPERIENCING A GAP
V V
BUSINESS
STRATEGY
IT
IMPLEMENTATION
HYPOTHESIS DRIVEN
EXECUTION

5.
1508™ MORGENBOOSTER
PROTOTYPES BECOMES OUR
VEHICLE FOR INSIGHT
HYPOTHESIS DRIVEN
EXECUTION
CUSTOMER CENTRIC DEVELOPMENT
VALUE PROPOSITION DESIGN
MINIMUM VIABLE PRODUCTS
PROTOTYPING
DESIGN SPRINT

6.
1508™
INNOVATION THROUGH DESIGN
THINKING
MORGENBOOSTER

7.
1508™
IN ESSENCE WE BUILD AN ‘IS
THIS A GOOD IDEA?’- MACHINE
MORGENBOOSTER
Validated ideas
Processes

8.
1508™
…AND TANGIBILITY IS KEY
MORGENBOOSTER

9.
1508™
BUSINESS SKETCHING
MORGENBOOSTER

10.
1508™ MORGENBOOSTER
WARM UP!

11.
1508™ MORGENBOOSTER
”Sketch your shoe”
30 sec

12.
1508™ MORGENBOOSTER
STOP AND SHOW THE SKETCH TO YOUR
NEIGHBOUR

13.
1508™
DOES THIS COMMUNICATE A
SHOE?
CLIENT - PROJECT

14.
1508™
DOES THIS COMMUNICATE A
SHOE?
CLIENT - PROJECT

15.
1508™ MORGENBOOSTER
”Business Sketching is not art.
It is communication”

16.
1508™ MORGENBOOSTER
VALUE PROPOSITION DESIGN

17.
1508™
FRAMEWORK
MORGENBOOSTER

18.
1508™
VALUE PROPOSITION CANVAS
MORGENBOOSTER

19.
1508™
CHALLENGE
MORGENBOOSTER

20.
1508™
Things your customer is trying
to get done in their work or
life.
JOBS TO BE DONE
MORGENBOOSTER
Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains

21.
1508™
Anything, that annoys your
customers before, during and
after trying to get a job done
PAINS
MORGENBOOSTER
Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains

22.
1508™
Gains are benefits, results and
characteristics, that customers
require or desire
GAINS
MORGENBOOSTER
Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains

23.
1508™
List all the products and
services your value
proposition is built around
PRODUCTS & SERVICES
MORGENBOOSTER
Products
& services
Pain relievers
Gain creators

24.
1508™
Describe how your products and
services create value by
killing customer pains
PAIN RELIEVERS
MORGENBOOSTER
Products
& services
Pain relievers
Gain creators

25.
1508™
Describe how your products and
services create value by
creating customer gains
GAIN CREATORS
MORGENBOOSTER
Products
& services
Pain relievers
Gain creators

26.
1508™
NOW DEVELOP SOLUTIONS TO
TEST THE “FIT”
MORGENBOOSTER

27.
1508™
UNDERSTANDING AND IDENTIFYING
THE PROBLEM AREAS
MORGENBOOSTER

28.
1508™
HOW MIGHT WE…
MORGENBOOSTER

29.
1508™
SKETCH SOLUTIONS
MORGENBOOSTER

30.
1508™
PUTTING IN MORE DETAILS
MORGENBOOSTER

31.
1508™
STORYBOARD ON PAPER BEFORE MAKING A PROTOTYPE.
STITCH THE SKETCHES TOGETHER TO TEST FLOW
MORGENBOOSTER

32.
1508™
PROTOTYPE – QUICK AND
DIRTY…
MORGENBOOSTER

33.
1508™
...BUT GOOD ENOUGH TO BE
SHOWN TO USERS
MORGENBOOSTER

34.
1508™
TEST FOR FIT
MORGENBOOSTER
FIT

35.
1508™
DEEP DIVE
THE POST-IT RULES
MORGENBOOSTER

36.
1508™
POST-IT DO’S AND DON’TS
CLIENT - PROJECT

37.
1508™
POST-IT DO’S AND DON’TS
CLIENT - PROJECT

38.
1508™
POST-IT DO’S AND DON’TS
CLIENT - PROJECT

39.
1508™
POST-IT DO’S AND DON’TS
CLIENT - PROJECT

40.
1508™
SIMPLE PICTURES SUPPORTS
THE MESSAGE = FAST DECODING
CLIENT - PROJECT

41.
1508™ MORGENBOOSTER

42.
1508™ CLIENT - PROJECT

43.
1508™
THE GOOD NEWS IS THAT
EVERYBODY CAN LEARN HOW TO
SKETCH
CLIENT - PROJECT

44.
1508™
VISUAL ALPHABET - IF YOU
CAN SKETCH THESE SIMPLE
SHAPES YOU CAN SKETCH
EVERYTHING
CLIENT - PROJECT

45.
1508™
BY DECONSTRUCTING THE
COFFEE CUP YOU CAN EASILY
SEE THE SIMPLE SHAPES IT IS
MADE OF
CLIENT - PROJECT

46.
1508™ CLIENT - PROJECT
HOW DO YOU SKETCH A
IDEA?

47.
1508™
EXAMPLE OF A IDEA SKETCHED
CLIENT - PROJECT

48.
1508™
CREATE YOUR OWN SYMBOL
LIBRARY YOU CAN PULL FROM
CLIENT - PROJECT
IDEA MONEY
GROWTH BONUS

49.
1508™
EXAMPLE OF A SYMBOL LIBRARY
CLIENT - PROJECT
IDEA MONEY
GROWTH BONUS

50.
1508™
DEEP DIVE
LET´S ”HOW MIGHT WE…?”
MORGENBOOSTER

51.
1508™ CLIENT - PROJECT
“SKETCH A WATCH”
30 SEC

52.
1508™
DOES THE WATCH LOOK
SOMETHING LIKE THIS
CLIENT - PROJECT

53.
1508™ CLIENT - PROJECT
“HOW MIGHT WE DESIGN A
WAY OF KEEPING
TRACK OF TIME?”
1 MIN

54.
1508™
OTHER WAYS OF KEEPING TRACK
OF TIME
CLIENT - PROJECT

55.
1508™ MORGENBOOSTER
DESIGN SPRINT

56.
1508™ MORGENBOOSTER
Design sprint is a proven process
to solve big problems and test
new ideas in just 5 days

57.
1508™ MORGENBOOSTER
5 DAY DESIGN SPRINT
TESTPROTOTYPEDECIDESKETCHMAP

58.
1508™ MORGENBOOSTER

59.
1508™
PROJECT ROOM
MORGENBOOSTER

60.
1508™ MORGENBOOSTER

61.
1508™
75% OF CUSTOMERS NEVER
ACCEPT THEIR HEARING AIDS
MORGENBOOSTER

62.
1508™
THE HEARING AID ITSELF IS A
FANTASTIC PRODUCT…
MORGENBOOSTER

63.
1508™
…BUT THE CUSTOMER ARE ON THEIR
OWN AFTER RECEIVING THEM
MORGENBOOSTER

64.
1508™
WHO OF YOU HAS A BAD HABIT?
MORGENBOOSTER

65.
1508™
THIS IS THE REAL PROBLEM
MORGENBOOSTER

66.
1508™
ACCEPTING AND GETTING USED TO
HEARING AIDS IS BEHAVIOURAL CHANGE
MORGENBOOSTER

67.
1508™
HOW MIGHT WE CREATE A SUPERIOR
ONBOARDING EXPERIENCE?
MORGENBOOSTER

68.
1508™ MORGENBOOSTER
MAP

69.
1508™
DEFINING LONG TERM GOALS
AND SPRINT QUESTIONS
MORGENBOOSTER

70.
1508™
MAPPING CUSTOMER JOURNEY
MORGENBOOSTER

71.
1508™
ITERATING THE CUSTOMER
JOURNEY AND SELECTING FOCUS
MORGENBOOSTER

72.
1508™
ITERATING THE CUSTOMER
JOURNEY
MORGENBOOSTER

73.
ASK THE EXPERT
MORGENBOOSTER

74.
1508™
HOW MIGHT WE…
MORGENBOOSTER

75.
1508™ MORGENBOOSTER
SKETCH

76.
1508™
SCREENING COMPETITORS AND
LOOKING FOR INSPIRATION
MORGENBOOSTER

77.
1508™
CREATING SOLUTION SKETCHES
MORGENBOOSTER

78.
1508™ MORGENBOOSTER
DECIDE

79.
1508™
SPEED PRESENTATION AND
CRITIQUING
MORGENBOOSTER

80.
1508™
DOTMOCRACY
MORGENBOOSTER

81.
1508™
DECIDERS SELECTING THE
FINAL IDEAS
MORGENBOOSTER

82.
1508™
TRANSFORMING IDEAS INTO A
STORYBOARD FOR THE PROTOTYPE
MORGENBOOSTER

83.
1508™
ITERATION ON THE STORYBOARD
TURNING IT INTO A FLOW FOR
THE APP
MORGENBOOSTER

84.
1508™
‘ASK THE EXPERT’ AND UPDATE
STORYBOARD
MORGENBOOSTER

85.
1508™ MORGENBOOSTER
PROTOTYPE

86.
PROTOTYPING
MORGENBOOSTER

87.
WORKING HEADS DOWN ON THE
PROTOTYPE
MORGENBOOSTER

88.
1508™ MORGENBOOSTER
TEST

89.
MORGENBOOSTER
The ReSound Earbuddy is an
onboarding app that helps the
customer:
• Feel normal and OK
• Unlearn bad habits (coping
mechanisms)
• Track progress
• Stay motivated
• Take part in social activities
• Set goals
• Reach goals
• Track emotions
• Share experiences

90.
MORGENBOOSTER
PROTOTYPE

91.
1508™
DEEP DIVE
HOW TO SKETCH EMOTIONS &
EMPATHY
MORGENBOOSTER

92.
1508™ MORGENBOOSTER
LETS MAKE A
FACE MATRIX

93.
1508™
LETS MAKE A FACE MATRIX
MORGENBOOSTER

94.
1508™
EMOTIONS GIVES LIFE AND
EMPATHY TO YOUR SKETCH
MORGENBOOSTER

95.
1508™ MORGENBOOSTER
QUESTIONS?

96.
1508™
MERETE BOKÆR PETERSEN
VISUAL FACILITATOR
MBP@1508.DK
+45 7025 1508
THANKS
MORGENBOOSTER
LOUISE W. KLINKER
HEAD OF STRATEGY & UX
LWK@1508.DK
+45 7025 1508