Sådan mestrer du metoderne til digital produktinnovation
Nov. 23, 2016•0 likes
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Se eller gense Morgenboosteren og få indblik i, hvorfor vi starter mange af vores projekter med et hurtigt internt Business Sketching tegnekursus.
Se video her: 1508.dk/morgenbooster/saadan-mestrer-du-metoderne-til-digital-produktinnovation/
1508™
Things your customer is trying
to get done in their work or
life.
JOBS TO BE DONE
MORGENBOOSTER
Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains
1508™
Anything, that annoys your
customers before, during and
after trying to get a job done
PAINS
MORGENBOOSTER
Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains
1508™
Gains are benefits, results and
characteristics, that customers
require or desire
GAINS
MORGENBOOSTER
Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains
1508™
List all the products and
services your value
proposition is built around
PRODUCTS & SERVICES
MORGENBOOSTER
Products
& services
Pain relievers
Gain creators
1508™
Describe how your products and
services create value by
killing customer pains
PAIN RELIEVERS
MORGENBOOSTER
Products
& services
Pain relievers
Gain creators
1508™
Describe how your products and
services create value by
creating customer gains
GAIN CREATORS
MORGENBOOSTER
Products
& services
Pain relievers
Gain creators
MORGENBOOSTER
The ReSound Earbuddy is an
onboarding app that helps the
customer:
• Feel normal and OK
• Unlearn bad habits (coping
mechanisms)
• Track progress
• Stay motivated
• Take part in social activities
• Set goals
• Reach goals
• Track emotions
• Share experiences