1508™ MB: Leading Digital
Transformation
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1508™ MB: Leading Digital
Transformation
HOW TO LEAD TIES AND TRAINERS

1508™ MB: Leading Digital
Transformation
20TH CENT.
MADE TO DEFEND
21ST CENT.
MADE TO INVENT

1508™ MB: Leading Digital
Transformation
WHAT CAN WE LEARN FROM EXOS?

1508™ MB: Leading Digital
Transformation
JOI ITO DIR OF MIT MEDIA LAB

1508™ MB: Leading Digital
Transformation
SALIM ISMAIL DESCRIBED HOW TO

1508™ MB: Leading Digital
Transformation
To give a visualization of this, if I
were to take 30 linear steps, it would
be one, two, three, four, five. After 30
linear steps I’d end up 30 paces or 30
meters away and all of us could pretty
much point to where 30 paces away would
be. But if I said to you take 30
exponential steps, one, two, four,
eight, sixteen, thirty-two and said
where would you end up? Very few people
would say a billion meters away, which
is twenty-six times around the planet.
THE DIFFERENCE BETWEEN LINEAR AND
EXPONENTIAL THINKING

1508™ MB: Leading Digital
Transformation
THE MASSIVE TRANSFORMATIVE
PURPOSE – YOUR COMPANY’S ‘WHY’

1508™ MB: Leading Digital
Transformation
The Massive Transformative Purpose
is the higher, aspirational
purpose of the organization,
capturing the hearts and minds of
those both inside and (especially)
outside of the organization

1508™ MB: Leading Digital
Transformation
Ideas worth spreading (TED)
Possibly impact one billion people
(Singularity University)
Organize all the worlds info
(Google)
Grow wings (Red Bull)
Provide the best customer service
possible (Zappos)
SALIM ISMAIL

1508™ MB: Leading Digital
Transformation
CONTAINERS AND
OIL

1508™ MB: Leading Digital
Transformation
WE STRIVE TO
REDUCE COST

1508™ MB: Leading Digital
Transformation
TRANSPORTATION
OF EVERYTHING
FOR EVERYONE TO
EVERYWHERE.
FREE.

1508™ MB: Leading Digital
Transformation
So what is your companys reason to
be:
To do better
To serve stakeholders

1508™ MB: Leading Digital
Transformation
Inherits growth
Binds collective aspirations
Attracts talents (Gen y)
Supports a cooperative culture
Enables agility and learnings
Must be unique
Leaders must walk the talk
Must support all three letters in
the acronym.
BENEFITS

1508™ MB: Leading Digital
Transformation
THE MASSIVE TRANSFORMATIONAL
PURPOSE – YOUR COMPANY’S ‘WHY’

1508™ MB: Leading Digital
Transformation
ERIC SCHMIDT (SOME GUY FROM
GOOGLE)
http://www.slideshare.net/ericschmidt/how-google-works-final-1#13

1508™ MB: Leading Digital
Transformation

1508™ MB: Leading Digital
Transformation
”Make it easy for scalers to be
starters and starters to be
scalers”
DAVID BUTLER, VP, COCA COLA

1508™ MB: Leading Digital
Transformation
WE NEED TO BUILD A CULTURE THAT
LEARNS FROM LAUNCHING HISTORY
Time
Learnings
Launch
Launch
Launch
Launch

1508™ MB: Leading Digital
Transformation
AMAZON LETTERS TO SHAREHOLDERS

1508™ MB: Leading Digital
Transformation
2013

1508™ MB: Leading Digital
Transformation
KPI: # OF
EXPERIMENTS

1508™ MB: Leading Digital
Transformation
At Amazon you’re forced to say yes
as a manager. If no you’re forced
to come up with a written 2-paper
of reasons why.
THE INSTITUTIONAL YES

1508™ MB: Leading Digital
Transformation
HOW DO WE APPLY
ALL THIS?

1508™ MB: Leading Digital
Transformation
BEEING DIGITAL’S NINE PILLARS

1508™ MB: Leading Digital
Transformation
WE MAKE HEARING
AID DEVICES
WE COULD SWITCH FOCUS FORM THIS..

1508™ MB: Leading Digital
Transformation
WE SERVE PEOPLE
WITH IMPAIRED
HEARINGS. NOW
WHAT CAN WE DO?
AND OPEN OUR MINDS TO THIS

1508™ MB: Leading Digital
Transformation
Innovation is about the ability to
experiment with your entire
business
…SAYS LARRY KEELEY, DOBLIN GROUP
PROFIT
MODEL
NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE

1508™ MB: Leading Digital
Transformation
DISRUPTING THE DESIGN COMPANY:
CROWDFUNDING IDEAS

1508™ MB: Leading Digital
Transformation
MORGENBOOSTER EXECUTIVES

1508™ MB: Leading Digital
Transformation
FOUR STRATEGIES TO BUILD AND EXO

1508™ MB: Leading Digital
Transformation
DILEMMA WITH TIES AND TRAINERS

1508™ MB: Leading Digital
Transformation
SO WHAT DO THEY
DO OUT THERE?

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WE HAVE ALL READ THE BOOKS
MB: Leading Digital
Transformation

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WE ASKED ABOUT PERSONAL EXPERIENCES
WITH DIGITAL TRANSFORMATION
Consultants
Business Executives
Management in
public organizations
MB: Leading Digital
Transformation

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DIGITAL TRANSFORMATION LOOKS LIKE THIS...?
MB: Leading Digital
Transformation

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5 PHASES OF DIGITAL TRANSFORMATION
MB: Leading Digital
Transformation

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WHY DOES IT HAPPEN?
MB: Leading Digital
Transformation

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”IF IT AIN’T BROKE, DON’T FIX IT”
VS.
Large hierarchical
organization
Something new
and unknown…
MB: Leading Digital
Transformation

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VISION
MB: Leading Digital
Transformation

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"My job is to do as much as
possible to destroy the clients
business. I consider myself
disrupter.”
– Business consultant
WHAT DO YOU DO WHEN THE ONLY TRUE VISION
IS TO DESTROY YOUR OWN LIVELIHOOD?
MB: Leading Digital
Transformation

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”The trick is to understand and
respect that the many can not be
expected to right away understand
what took a few executives weeks,
months and years to grasp.”
– Internal Communications Expert
SHARE THE VISION – LET US ALL BE VISIONARIES
MB: Leading Digital
Transformation

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WHO DO WE REALLY NEED...
MB: Leading Digital
Transformation

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"The next step is to make a GAP
analysis in relation to the
current state”
- Business executive (C20 index organization)
...TO GO FROM AS-IS TO TO-BE?
MB: Leading Digital
Transformation

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FINDING THE CONNECTION – IT, LEADERSHIP AND
BUSINESS
MB: Leading Digital
Transformation

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WE ALL HAVE A PART TO PLAY
MB: Leading Digital
Transformation

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STARTUP
MB: Leading Digital
Transformation

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“It should be cult-building. You
should make sure to get as many
people as possible to follow it
closely. Employees should be
encouraged to come up with good
ideas, because then you start to
create a cult around the
methodology, and then you can’t
shut down the project.”
- Business development consultant
HOW DO WE MAKE PEOPLE WANNA PARTICIPATE?
MB: Leading Digital
Transformation

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ONLINE PLATFORM
MB: Leading Digital
Transformation

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ADAPTION
MB: Leading Digital
Transformation

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“You have to ask the question:
How likely are you to talk
positively about the ongoing
transformation, to a friend or
colleague?”
- Business executive/Digital transformation expert
HOW ARE WE DOING?
MB: Leading Digital
Transformation

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eNPS – EMPLOYEE NET PROMOTER SCORE
0 1 2 3 5 6 7 8 9 104
Detractors Passives Promoters
MB: Leading Digital
Transformation

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5 PHASES OF DIGITAL TRANSFORMATION
MB: Leading Digital
Transformation

1508™ MB: Leading Digital
Transformation
THX