DESIGN
IN
LOVE
WITH
TECHNOLOGY
1508™
AN AGILE
MINDSET IN A
CORPORATE
SETTING
PIA WENDELBO
EMIL FROST
MORGENBOOSTER

1508™ MORGENBOOSTER
PIA WENDELBO
NORDEA FINANS
EMIL FROST
1508

1508™
THE JOURNEY
TOWARDS AN
AGILE
MINDSET
MORGENBOOSTER

1508™
The journey towards an agile
mindset
The agile pioneer
The motivated core team
The valuable partners in chance
The support from management
The environment for success
MORGENBOOSTER
THE GREATEST TAKE-AWAYS

1508™
THE JOURNEY IN SHORT
MORGENBOOSTER

1508™ MORGENBOOSTER

1508™ MORGENBOOSTER
Only 12.7% of the respondents strongly agree
that their company celebrates failure when it
occurs!

PIA
HEAD OF SOLUTIONS &
CUSTOMER INSIGHTS
PIA
PRODUCT MANAGEMENT &
ANALYSIS
NORDEA FINANS & 1508
COLLABORATION
DIGI. SOLUTIONS
• DESIGN SPRINTS
• TRAINING
• CONCEPT DEV.
• FLOW DESIGN
• UX DESIGN
• WORKSHOPS
1508 EXECUTIVE NETWORK
• PROFESSIONAL NETWORK
• STRATEGIC SPARRING
• INSPIRATION
APP-PILOT
• DESIGN SPRINTS
• AGILE FRAMEWORK
STRATEGIC/MANAGEMENT
SPARRING W. 1508
CLIENT INNOVATION
LEADS & CLIENT
INNOVATION PARTNER
CUSTOMER JOURNEY
MAPPING
• INT. STAKEHOLDER
INTERVIEWS
• CUSTOMER INTERVIEWS
• WORKSHOPS
• INTERNAL TRAINING
2016
1508 & NORDEA –
“LIV & PENSION” (VELLIV)
• MVP’S
• SPRINTS
• WEB DEV.
• APP DEV.
20192017 2018

1508™
ITS A LOT TO TAKE IN
MORGENBOOSTER
DESIGN SPRINTS
INTERNAL STAKEHOLDER INTERVIEWS
CUSTOMER VISITS AND INTERVIEWS
CUSTOMER JOURNEY MAPPING
CUSTOMER JOURNEY MAPPING
PROJECT POINT OF DEPARTURE
RAPID PROTOTYPING
BUSINESS SKETCHING
VALUE PROPOSITION
BUSINESS MODEL CANVASPAIN RELIEVERS
GAIN CREATORS
DOT VOTING
AGILE
DESIGN THINKING

1508™
THE AGILE
PIONEER
MORGENBOOSTER

1508™
IT START WITH YOUR MINDSET
MORGENBOOSTER
A LOT OF PATIENCE AND A LOT OF GUTS
A JUST DO IT MINDSET
STICK TO IT EVEN THEN IT GETS TOUGH
YOU CANNOT DO THIS ALONE
HAVING THE PASSION AND BELIEVING

1508™
THE GOOD AGILE EVANGELIST…
MORGENBOOSTER
…focus on the problem not the
solution (…at first)
…are nerdy about the methods
and use symbols to show their
excitement (Show the torch)
…iterate on their own approach
and methods (Walk the talk)
…accept ambiguity and the
awkwardness of not knowing the
answer (…yet)
…strife to fulfil a vision not
“just” make a new product
(Test the vision)

1508™
THE
MOTIVATED
CORE TEAM
MORGENBOOSTER

1508™ MORGENBOOSTER
INNOVATION MANAGEMENT
Only 15.5% of the respondents
strongly
Agree that their
Company has a clear
Innovation framework!
Only 9.4% of the
respondents strongly agree that
most employees in their company
use the innovation framework!
Only 9.4% of the
respondents strongly agree that
their investment boards use the
company’s innovation framework!

1508™
CULTIVATING THE CORE TEAM
MORGENBOOSTER
GET THE RIGHT PEOPLE
ON BOARD
WORK ON BUILDING UP
NEW SKILLS
GET SOME PEOPLE IN WHO
ALREADY HAVE PART OF THE
NEW SKILLSET
START SMALL -
BUILD UP
MAKE ROOM TO ABSORB
WHAT YOU LEARNED
BUILD TRUST IN THE
CORE TEAM
BE HONEST AND
TRANSPARENT
WALK THE TALK

1508™
SPRINT-ABSORB-SPRINT-ABSORB
MORGENBOOSTER

1508™
WHAT TO DO BETWEEN
SPRINTS/PROJECTS
MORGENBOOSTER
Share what was learned about the
problem
Do a retro with the sprint team
and evaluate what to do
different next time
• Share these findings too
Review the “not chosen ideas”
and evaluate if any of them are
relevant to rapidly prototype
and test with out doing a whole
sprint
Recruit new customers and
internal expert for the next
sprint
Do internal feasibility with
IT/legal/Sales etc.

1508™
THE VALUABLE
PARTNERS IN
CHANGE
MORGENBOOSTER

1508™
ACTIVATING THE NETWORK
MORGENBOOSTER
COLLABORATE WITH EXTERNAL
CONSULTANTS TO ACCELERATE
THE PROCESS
ACTIVATING INTERNAL
NETWORK AND PARTNER
IN CRIME
DEVELOP USER
PANELS/NETWORK WITH
CUSTOMERS AND PARTNERS

1508™
BENEFITS OF USING
EXTERNAL EXPERTS
MORGENBOOSTER
Jump start process and learning
the methods
Ensure success from the
beginning to not scare away
people from design thinking
Capacity and specialized
skillset (UX, Design, Branding,
facilitation, management)
Quality in execution
The need for Strategic sparring
when implementing a new mindset
We can say all the nasty stuff

1508™
YOU NEED A PARTNER IN CHANGE
A person that has your
back
Gives you new perspectives
Challenges you and keeps
you on the positive path
MORGENBOOSTER
HONEYMOON
CRISIS
RECOVERY
ADJUSTMENTS

1508™
DEVELOP USER PANELS/NETWORK
WITH CUSTOMERS AND PARTNERS
MORGENBOOSTER

1508™ MORGENBOOSTER
Data is the best argument
Customers feel involved
Quick input when you need it
3 REASONS TO SET UP A
USER PANEL/NETWORK

1508™ MORGENBOOSTER
Start recruiting early
Use existing channels to
recruit
Tell users what to expect
3 HINTS TO GET STARTED
WITH USER PANELS

1508™
TELL USERS WHAT TO EXPECT
MORGENBOOSTER

1508™
THE SUPPORT
FROM
MANAGEMENT
MORGENBOOSTER

1508™
HOW TO GET SUPPORT FROM
MANAGEMENT?
Provoke a little
Build trust among your key
stakeholders
Be brave
MORGENBOOSTER
BUSINESS
CASE
SPRINT

1508™
SPRINT NOW
ASK LATER
MORGENBOOSTER

1508™ MORGENBOOSTER
THIS IS WHAT
WE PLAN TO DO…
…CAUSE YOU
CANNOT PROVE
THE RESULTS
NO!
NO!
NO!
INHERIT RISK ALL RISK IS
ISOLATED TO HERE
THIS IS WHAT
WE DID…
AH
OKAY…

1508™
TRY IT OUT AND SHOW WHAT
YOU DID … IN NO TIME
1 day sprints
5 day sprints
Business sketching workshop
How Might We canvas exercise
Point of departure
Guerrilla user testing
MORGENBOOSTER

1508™ MORGENBOOSTER
“71% of
organizations
that practice
design thinking
report it has
improved their
working culture
on a team level”
- PARSONS NEW SCHOOL

1508™ MORGENBOOSTER
“The outperformance
of design led
companies suggests
that good design
continues to be
good business”
- MCKINSEY

1508™ MORGENBOOSTER
“Organizations
slashed the time
required for
initial design and
alignment by 75%.
The model
demonstrates cost
savings of $196K
per minor project
and $872K per major
project”
- IBM/FORRESTER

1508™ MORGENBOOSTER
NEW 2019 INNOVATION SURVEY
https://15083.typeform.com/to
/gAPWGI

1508™
THE
ENVIRONMENT
FOR SUCCESS
MORGENBOOSTER

1508™ MORGENBOOSTER

1508™
Make room and aspire calmness in the team
Look at how tasks are prioritized
Create consensus on the most important priorities
MORGENBOOSTER

1508™
NOW ITS YOUR TURN Do you recognize the points we
made today and how so?
What do you see as the greatest
barriers for change towards an
agile mindset?
What are your best advise for
dealing with these issues?
MORGENBOOSTER

1508™
THANK
YOU!
MORGENBOOSTER
EFA@1508.DK
25 48 62 45