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How Design Supports Creation of Nuuday

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Watch the slides from this Morgenbooster, where TDC's transition to Nuuday is explained.

Published in: Design
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How Design Supports Creation of Nuuday

  1. 1. How Design Supports Creation of Nuuday Morgen- booster
  2. 2. … you know how I feel: It’s a new day It’s a new dawn And I am feeling good …
  3. 3. Be Bold Aim High
  4. 4. We Make Sense with Technology
  5. 5. Good Rebels United
  6. 6. Consumer Brand Organizational Brand Make sense with technology Good Rebels United
  7. 7. Brief Creating the Brand Name ?
  8. 8. The name should: What we were looking for Associative Descriptive Acronym Abstract
  9. 9. Guide 1 The good Brand name is new. And familiar.
  10. 10. Guide 2 Creative Communication offers an Experience.
  11. 11. The Presentation
  12. 12. The Process
  13. 13. Make Sense with Technology Handmade Services for you A group of Fabulous Brands Good Rebels United Brief
  14. 14. Consumer Brand Organizational Brand
  15. 15. unity freedom
  16. 16. unity freedom
  17. 17. 5 designs
  18. 18. 1><2
  19. 19. Logo Logotype Together BW
  20. 20. Typograpahy Main
  21. 21. Typograpahy Decor
  22. 22. Typograpahy Handmade
  23. 23. Iconography
  24. 24. Colors
  25. 25. Personal Signature
  26. 26. All in
  27. 27. The Final Design
  28. 28. Bold Light Heavy Extra Bold Bold Semi Bold Medium Regular Light Ultra Light Thin
  29. 29. Be bold Good branding is creating a good relationship Work on the same side of the table Take aways

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