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Customer panels

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Using customer panels to inform the design process. Session at UX Camp CPH 2018

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Customer panels

  1. 1. DESIGN IN LOVE WITH TECHNOLOGY 1508™ USING CUSTO MER PANELS TO INFORM THE DESIGN PROCESS UX CAMP 2018
  2. 2. 1508™ ABOUT ME UX CAMP 2018 LISBETH TORP CHRISTENSEN SENIOR USER EXPERIENCE DESIGNER, 1508
  3. 3. 1508™ UX CAMP 2018 How many of you have worked with customer panels? GIF FROM GIPHY.COM
  4. 4. 1508™ AGENDA 1. How we use customer panels 2. Getting started 3. Teaser mails 4. Surveys & prototypes 5. Discussion UX CAMP 2018
  5. 5. 1508™ HOW WE USE CUSTOMER PANELS UX CAMP 2018
  6. 6. 1508™ TYPES OF PANELS UX CAMP 2018 B2C B2B
  7. 7. PROOF OF PROBLEM PROOF OF CONCEPT PROOF OF SOLUTIONPROOF BY DESIGN™
  8. 8. 1508™ SOMETIMES AS PART OF A DESIGN SPRINT UX CAMP 2018
  9. 9. 1508™ WHY USE CUSTOMER PANELS? • Data is the best argument • Customers feel involved • Low cost set-up and maintenance • Quick UX CAMP 2018
  10. 10. 1508™ GETTING STARTED UX CAMP 2018
  11. 11. 1508™ GO ROUGE OR GO CORPORATE? It’s all about time UX CAMP 2018
  12. 12. 1508™ WHO TO RECRUIT Gifs from giphy.com UX CAMP 2018
  13. 13. 1508™ THE RECRUITMENT MESSAGE • What’s in it for me? • How often will I recieve mails? • What types of surveys can I expect? UX CAMP 2018
  14. 14. 1508™ CASE: IDA UX CAMP 2018
  15. 15. 1508™ PERMISSIONS UX CAMP 2018
  16. 16. 1508™ TEASER MAILS UX CAMP 2018
  17. 17. 1508™ TELL THEM WHAT TO EXPECT UX CAMP 2018
  18. 18. 1508™ MAKE SURE YOU PANEL MAILS DON’T LOOK EXACTLY LIKE YOUR NEWSLETTERS UX CAMP 2018 ≠
  19. 19. 1508™ KEEP THE PANEL INFORMED UX CAMP 2018
  20. 20. 1508™ SURVEYS & PROTOTYPES UX CAMP 2018
  21. 21. 1508™ GREAT TO ASK OVERALL QUESTIONS UX CAMP 2018
  22. 22. 1508™ GET FEEDBACK ON PROTOTYPES – BUT ONLY SHORT AND EASY ONES - or they get lost UX CAMP 2018
  23. 23. 1508™ A/B TESTING UX CAMP 2018
  24. 24. 1508™ SHORTER AND MORE FREQUENT SURVEYS ARE BETTER THAN LONG ONES UX CAMP 2018
  25. 25. 1508™ UX CAMP 2018 THANK YOU Lisbeth: lto@1508.dk

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